July 09, 2008
Writing your own sales copy is the best way to promote your eBook and other information products on the internet. Many people are intimidated by the idea of doing their own copywriting, and do not ..
June 15, 2008
When you are writing an eBook, special or short report, sales letter or web copy, or anything that will be read online, it is best to use san serif fonts. Even though these fonts are more difficult ..
June 30, 2007
Just thinking about copywriting mindset of prospects. “Reflecting on the thought pattern behind the letter pattern. " What is the buying psychology and thinking behind the mind of a prospect ..
June 16, 2007
Copywriting rules are meant to be broken. (By the way AIDA is an acronym for attention, interest, desire, action). You can write your sales letter with basic writing skills you already have. All you ..