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Public Relations Articles 

The choice to hire a Public Relations Firm

 December 19, 2014 Many people dream of getting a press hit in a large media outlet. A press hit amounts to what is essentially free advertising. Unfortunately the process of getting a hit in an outlet is very arduous. .
(Business/Marketing)

How do you create great slogan ideas?

 January 22, 2012 Great slogans can elevate a company from ho hum to world class. Who can forget sayings like “Where's the beef?", “We try harder" or “Just do it". A truly great slogan encapsulates a .
(Business/Marketing)

How to Grow Your Social Authority

 December 18, 2011 Social authority isn't given, it's earned. To develop social authority you basically need to do two things: 1. Cultivate a following or network and 2. Consistently add value That's it. Sometimes ..
(Business/Marketing)

PR 101: Everyday PR Tips For The Non Publicist

 September 20, 2011 Publicity campaigns can be tricky at times, especially if it is your first time out of the gate. Communications and media relations specialists spend years learning tricks of the trade that get them ..
(Business/Public-Relations)

Create A Priceless Reputation with Strategic Public Relations

 August 21, 2011 As Warren Buffet quipped, “it can take 20 years to build a reputation and only five minutes to ruin it. ” Of course, everyone wants a good reputation. But how do you get one – and ..
(Business/Public-Relations)

Achieving success in the world of social media: Or, what ..

 August 19, 2011 How to achieve success in the world of social media: Or, what really matters most? (By Robert White, Founder & Owner, PR Matters, robert@prmatters.org) Introduction First, let me be transparent and .
(Internet-and-Businesses-Online/Social-Media)

Big Rocks Revisited

 February 27, 2011 Have you heard that story about the teacher who showed his students how to get a sizable amount of big rocks, little rocks, sand and water into a jar, as long as they put the big rocks in first? The ..
(Business/Marketing)

Baby Steps

 November 14, 2010 If you’re going to move forward you can take big leaps, regular steps or baby steps. It’s fun to focus on the big leaps because that seems like the fastest, most direct way to go. I used ..
(Business/Marketing)

Smile! You’re On Camera!

 September 26, 2010 We all know that person who ducks for cover every time a camera comes out. Maybe you even are that person. With the explosion of social media and online communities, it is getting harder and harder ..
(Business/Marketing)

Practice Makes...Better

 March 02, 2010 I would love to be able to tell you that with regards to media interview skills, ‘practice makes perfect, ’ but that would be disingenuous, a fancy way of saying it would be a lie. No ..
(Business/Public-Relations)

What is PR? Keep the definition simple & it will all make sense

 August 22, 2009 To someone who's not worked in or dealt with PR, there is often confusion and misconceptions about what public relations (PR) is all about. Depending on whom you ask, you get all sorts of fancy, ..
(Business/Public-Relations)

Cut Costs and Add Value to Your Marketing at the Same Time

 January 15, 2009 Just this past week, we heard report after report about companies who are faced with the decision whether to cut employees’ salaries, or layoff workers.  There is no question that companies, ..
(Business/Marketing)

Coming in From the Cold - Hedge Funds and the Media

 December 15, 2008 We have not seen a financial storm like the present one for decades. For many, the sudden intensity of this financial cold snap, and the likely wintry recession ahead, has been a surprise. In days of .
(Investing)

Newspapers Still Count

 November 18, 2008 Despite the rumors that the newspaper is going the way of dinosaur and becoming extinct, it is still the preferred media source for many people. While the Internet brings us up to the minute news ..
(News/Pure-Opinion)

The Most Effective Way to Write a Press Release For the Web

 October 19, 2008 Today there are scores of free press release distribution websites. They are an effective way of reaching new customers as well as gaining some important backlinks in the process. But there are ..
(Writing-and-Speaking/Copywriting)

What is a Media Kit and Why Should Your Company Have One

 October 02, 2008 For any new business, or even any already established business that's considering going in a new direction, reinventing themselves or just launching a new product - a media kit can be an incredibly ..
(Business/Public-Relations)

Public Relations - How to Attract Celebrities to a PR Event

 September 22, 2008 A PR event can be great for generating free media coverage for your client. One thing which can make it even more successful, however, is the presence of a celebrity or two. By their very nature, ..
(Business/Public-Relations)

Public Relations - How to Find Clients

 September 22, 2008 If you're thinking of setting up as a freelance PR consultant, the most vital thing you're going to need is clients! In this article I'll explain the best way to go about getting them. In fact, ..
(Business/Public-Relations)

Public Relations - How to Get Your Press Release Into the ..

 September 22, 2008 Press releases are great tools for getting free publicity for your - or your client's - business. To be fully effective, however, it is important they are sent to the right people. In this article I ..
(Business/Public-Relations)

Five Steps to Writing a Great Press Release

 September 22, 2008 Press releases are great tools for getting free publicity for your - or your client's - business. In this article I will explain how exactly a press release should be structured to maximize its ..
(Business/Public-Relations)

Public Relations - When to Send a Press Release

 September 22, 2008 Press releases are the single most important tool in PR. In this article I will explain why press releases are so useful and when they should be sent out. The key aim of public relations is to get ..
(Business/Public-Relations)

Public Relations - How to Prepare For a Radio Or TV Interview

 September 22, 2008 One of the most daunting aspects of PR work is appearing on television. And yet for many businessmen and women, there comes a time when making a TV appearance becomes essential, either to counter ..
(Business/Public-Relations)

Public Relations - How to Dress For Television Appearances

 September 22, 2008 One of the most daunting aspects of PR work is appearing on television. And yet for many businessmen and women, there comes a time when making a TV appearance becomes essential, either to counter ..
(Business/Public-Relations)

Public Relations - How to Organize a PR Event

 September 22, 2008 A PR event can be great for generating free media coverage for your client, but it needs to be properly organized or disaster may ensue. In this article I have set out some tips for ensuring that ..
(Business/Public-Relations)

Public Relations - How to Organize a News Conference

 September 22, 2008 A news conference can be a great way of getting media exposure for your business or that of your client. Organizing one isn't unreasonably complex, but it does take planning. Here are nine steps you ..
(Business/Public-Relations)





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