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A Copywriting Trap to Avoid - Compost Heap Writing

 November 24, 2008 Wondering why your copy isn't selling? “Compost heap writing" is a common copywriting trap you should avoid. Here's how. Firstly, let's discuss what the “compost heap writing" syndrome ..
(Writing-and-Speaking/Copywriting)

Copywriting Tips - Plugging Up the Holes in Your Copy

 November 20, 2008 Nobody is perfect. I am certainly far from it. I have yet to see the perfect sales letter. That's what makes us all human and that's why even the greatest sales letters don't convert at 100% or even ..
(Writing-and-Speaking/Copywriting)

Copywriting Tips - Give Them What They Want - Not What They ..

 October 21, 2008 Copywriters discovered a long time ago that you can't sell things to people that they need. People don't know WHAT they need. Heck, sometimes I don't know what I need until somebody hits me over the ..
(Writing-and-Speaking/Copywriting)

Your Copywriting Blog - The Fast Route to Clients and Cash

 October 18, 2008 Want a constant stream of copywriting clients? If you're advertising to get clients, you're wasting time and money. Discover the power of a blog for copywriters in this article. Firstly, let's think .
(Writing-and-Speaking/Copywriting)

Copywriting Tips - Taking Your Prospect Through the Process

 October 08, 2008 Your sales page is like a tour map. You start the prospect off at the entrance and lead him all the way to the exit, which hopefully is the buy now button. How you get your prospect from point A to ..
(Writing-and-Speaking/Copywriting)

Copywriting - Think Your Way to Money

 October 07, 2008 Want to make great money as a copywriter? You can, when you understand that copywriting is thinking. As an example, in this article you'll discover how to think your way to a great, top selling Web ..
(Writing-and-Speaking/Copywriting)

Copywriting Tips - AIDA is Not Just a Broadway Play

 October 04, 2008 When I mention AIDA to a new copywriter, they tell me that they meant to see the play but never got around to it. That's when I get a good chuckle. AIDA is probably the main concept that all good ..
(Writing-and-Speaking/Copywriting)

Copywriting - Get Excited and Sell

 September 20, 2008 Want to become an effective copywriter? Develop excitement about your product and you'll be able to sell it - enthusiasm is catching. There's an adage in copywriting that you should focus on the ..
(Writing-and-Speaking/Copywriting)

Copywriting Tips - Being Objective About Your Copy

 September 16, 2008 One of the hardest things in the world to do is to look at something you've created and admit where you might have dropped the ball. It reminds me of a story about when I was in the songwriting ..
(Writing-and-Speaking/Copywriting)

Copywriting Tips - Killer Headline Generation Tips

 September 13, 2008 There is a stat that I keep quoting because I want to drill it into beginning copywriters so that they get it. It is a fact that 80% of the sales that you make will come from your headline alone. Why .
(Writing-and-Speaking/Copywriting)

Freelance Copywriting - Start Building Your New Career

 September 09, 2008 Want to make a six figure income from your writing? Copywriting - writing marketing and sales material for businesses - is a wonderful craft to learn. Not only can you make money almost immediately, ..
(Writing-and-Speaking/Copywriting)

Copywriting Tips - Are You Crossing the Line of Believability?

 September 08, 2008 Believability. . . It's probably the single most important part of your sales letter. If the prospect reading it doesn't believe what you are saying, you're not going to make the sale. It's that ..
(Writing-and-Speaking/Copywriting)

Copywriting Tips - The Hype Factor is the X Factor

 September 05, 2008 One of the most fascinating subjects for copywriters is the subject of hype in a sales letter. Everybody has their own definition of what hype is, which is what makes the subject so fascinating and ..
(Writing-and-Speaking/Copywriting)

Copywriting - 4 Secrets of Top Copywriters

 August 30, 2008 Want to become a top copywriter? In this article, we'll look at four secrets of the top copywriters, and why they make ten times more than you do. Let's start with considering what a copywriter ..
(Writing-and-Speaking/Copywriting)

Copywriting Tips When is it Hype?

 August 27, 2008 We've had the most fascinating discussions over at the Warrior Forum the last few days about hype in sales copy. It has been most revealing as far as how different people view hype differently. I'm ..
(Writing-and-Speaking/Copywriting)

Copywriting Tips - Are You Prepared For Business?

 August 12, 2008 A lot of beginning copywriters seem to think that the only thing that they need in order to do business as a copywriter is their copywriting skills. While these are certainly important, they are not ..
(Writing-and-Speaking/Copywriting)

Copywriting Tips - Spying on the Competition

 August 10, 2008 Why do beginning copywriters make things so hard on themselves? There is a world of expert copywriting out there. All you have to do is take a look at what's already selling and craft your own unique .
(Writing-and-Speaking/Copywriting)

Your Copywriting Business - Can You Make Yourself ..

 August 06, 2008 Have you just started your copywriting services business? Welcome to the most profitable and fun profession in the world. Here's how to ensure that you thrive. I was speaking to a copywriting ..
(Writing-and-Speaking/Copywriting)

Copywriting Tips Take No Prisoners

 August 04, 2008 I was watching one of those old comedy war films the other day and one of the characters screamed out, “Take no prisoners!" It was absolutely hysterical. Okay, you had to be there. Anyway, it ..
(Writing-and-Speaking/Copywriting)

Copywriting Tips - Creative Copy is Sometimes Better Than Good .

 July 31, 2008 I actually touched on this subject a bit back in January of this year but I want to go into it in a little more depth this time. I'm talking about creative salescopy. Recently, over at the Warrior ..
(Writing-and-Speaking/Copywriting)

Copywriting Winning With Online Press Kits

 July 29, 2008 One of the most interesting tasks you'll take on in public relations (PR) copywriting is developing an online press kit. In days gone by, press kits were lavish productions, packed into glossy ..
(Writing-and-Speaking/Copywriting)

Tips on Writing Good Sales Copy Fast and Easy

 July 24, 2008 Ask any business owner on the internet what their biggest challenge is and their answer is more than likely going to be creating a solid sales copy for their services or products. The sales copy is ..
(Writing-and-Speaking/Copywriting)

Copywriting Tips - The Right Tools For the Right Job

 July 23, 2008 My dad used to tell me when I was growing up and trying to figure out the difference between a hammer and a screwdriver, that you need to have the right tools for the right job. This applies to hand ..
(Writing-and-Speaking/Copywriting)

Copywriting - Postcards With Punch

 July 21, 2008 Want to learn how to write postcards? Postcards are the poor relations of the direct response copywriting world. But done well, they can bring a tsunami of sales to any business. The easiest way to ..
(Writing-and-Speaking/Copywriting)

Copywriting Tips - Are You Really Prepared For the Job?

 July 17, 2008 I laugh at some copywriters. They think that as long as they're crackerjack writers that's all they need to write great salescopy. Well, it's not that simple. Even the great Michel Fortin and others ..
(Writing-and-Speaking/Copywriting)





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