September 13, 2008
If you want sales, your headline or tagline had better sell. You have three seconds to grab and hold a potential buyers attention. . . about as long as it took for you to read that sentence. Does ..
August 07, 2008
It wouldn't make a squat of difference what you write if nobody reads it right? Getting read should be job number 1 for you writers. In fact, if you ask any successful author, blogger, copywriter or ..
July 29, 2008
Top web copywriters are often aware of the fact that you need to include numerous psychological triggers in a web copy to convert profitably. These secrets often go undetected by the untrained eye, ..
July 18, 2008
Many of you might not realize this but an irresistible offer is way more important than a killer sales copy. If nobody is buying from you, the very first thing you should do is look at your traffic ..
July 17, 2008
How would you like to discover a web copywriting tip that will turn your Achilles’ heel into your edge? Would that change the fate of your web copy? I'm sure it could so hold on tight and here ..
July 09, 2008
Most seasoned traditional copywriter who had great success on paper failed miserably when it come to web copywriting. I know I have when I first transitioned online. I used the same formula, the same .
July 01, 2008
Want to get started in Web copywriting? In this article, we'll look at three steps to success. Firstly, let's get a definition out of the way. What's “Web copywriting?" Web copywriting is ..
June 30, 2008
Every Web site which sells can use the services of a Web copywriter. As the Web explodes with millions of new sites, businesses need someone with competent Web copywriting skills, or they won't make ..
June 23, 2008
Effective Web copywriting helps customers to make the decision to buy. It's different from writing copy for print, because many of the cues which lead to sales are missing. You need to supply them. ..
June 17, 2008
A Web sales letter which doesn't convert (make sales) is just a collection of words. Discover four copywriting tips which will help you to increase your conversion rate. It's All About Credibility ..
April 12, 2007
People have been writing letters since time immemorial. Originally, letters where meant for exchanging personal notes to and from people of various distance. As time evolved, the letter has ..
April 10, 2007
Corporations have it easy. They’ve got the necessary resources to make the best sales letter. But small businesses like the one you’re running can’t compete in the same ground and ..
April 08, 2007
Direct mail sales letters are more difficult to read than most types of business correspondences because of two primary reasons: firstly, direct mail sales letters are unsolicited which basically ..
March 15, 2007
Have you ever received a letter that tells you about a product or advises you to buy it? You may have or may have been convinced by the letter. That kind of communication is called a sales letter. A .
February 27, 2007
With today’s rapidly crowding global market, your product or service will need more publicity and marketing so that your unique voice can be heard. With the thousands of advertisements on ..
February 25, 2007
The lifeline of most businesses is sales. If your business is unable to reach its target sales for several years, chances are your business might close sooner or later. Without ample sales, a ..
February 22, 2007
Direct mail marketing is an effective and time-tested marketing tool that has worked for many companies and individuals for many years. The efficacy or potency of this marketing strategy, however, ..
January 25, 2007
Anybody can be a web copywriter, but not everyone can be a great web copywriter. More to the point, not all great copywriters are also individuals that clients – all kinds of them – will ..
January 23, 2007
It would be surprising if you can find a kid who at an early age would admit to a desire to become a web copywriter. Kids generally want glamorous or inspiring jobs such as teachers, actors, doctors, .
January 18, 2007
Copywriting is a manner of promoting products, services, ideas or even personalities to the public through the use of words. A good copy has a textual style and content that can effectively sway ..
January 14, 2007
The popularity of the Internet has really taken its toll. Nowadays, existing businesses all over the world are also rushing to make their online presence ramped up. Surely, people are beginning to ..
January 09, 2007
With the increasing popularity of the Internet, almost all kinds of businesses are ramping up their online presences. From banks, to department stores, to retailers and service providers, the ..
January 05, 2007
Copywriting is a strange mix of art and science. Do more than what is required and you end up with a piece of junk. Do less and you have a good-enough vehicle that won't start. It can be terribly ..
January 02, 2007
Copywriting is basically the term used in referring to the process of writing the text that publicize a business, person, an idea or an opinion. A copy may be used on its own, such as a script for a ..