December 17, 2011
10 Ways to Use QR Codes in Direct Mail Advertising You’ll find plenty of creative ways to use QR Codes in marketing all over the web, but they have particular value when integrated into a ..
January 20, 2011
There are a few factors that insurance agents’ success depends on. Yet one way or another everything comes down to generating enough prospects to take your business to the next level. There are .
July 29, 2010
Direct mail is not a new idea, but it can be a very effective part of your overall marketing plan. Today, when consumers are bombarded by images on their televisions and computers, there is ..
June 03, 2010
“Direct Mail Marketing” is one of the big keys to success. If you want to be successful with a home based business, you need to be everywhere. That means you need to be online and ..
August 17, 2008
Direct mail marketing has long been a way to reach the public with a product or service and because of this companies that specialize in direct mail marketing not only understand what works best in ..
July 21, 2008
Would not it be wonderful to have all your clients come to you through referrals? I think most of us would love the ability to stay on the forefront of our past clients, friends and family members ..
July 16, 2008
As with any marketing initiative, the most important achievement is gaining your customer's attention. Even something as simple as a postcard must overcome the natural tendency to “ignore the ..
July 15, 2008
Direct response marketing is when you elicit a response from your customer right away. It can come in any media form and is effective on television as well as by mail. When you send a direct mail ..
July 08, 2008
No matter how long you have been in your dental practice you need to have a consistent flow of patients coming through your door. There should be a mix of new, inactive, current and referred ..
July 02, 2008
In this digital era, a handwritten mail has become unexpected and unusual. Because of that, a novel, well received, old fashioned means of communication to perspective customers delivers personal ..
July 02, 2008
People have grown accustomed to giving and receiving emails that they have probably forgotten that the original form of electronic mail is simple mail. Thanks to the power of the Internet, ..
June 20, 2008
There are many essential metrics that must be considered when a determination is made on how to spend valuable marketing dollars. The acceptable cost per funded loan varies depending on where an ..
March 31, 2008
Direct mailing is a priceless asset when it comes to giving your business a boost, but a direct mailing campaign is only as good as your mailing list. Think about it. Ten mailings are going to bring ..
March 30, 2008
Direct mail marketing is nothing new. Since the printing press businesses have been using circulars to promote their products and services. It brings new meaning to the phrase, “Everyone's ..
March 30, 2008
Are you looking for a way to spice up your marketing campaign and bring in more business, but you can't figure out what it is? Have you spent hours upon hours working on AdWords and optimizing your ..
March 26, 2008
When consumer spending is soft and your business is feeling the loss it is time to beef up your marketing efforts. If you wait for an improvement in the economy, a new sales cycle, or better market ..
March 24, 2008
Understanding that there is a distinct difference between strategic marketing and tactical marketing will aid any marketer in their development of a solid marketing plan. If you are like me and used ..
March 19, 2008
A few years ago, brightly coloured envelopes would pour through our letterboxes. Emblazoned with grabbing statements and promises of a better life, these communications earned themselves the title of .
March 07, 2008
Small businesses today have a variety of choices when it comes to email marketing campaign software solutions providers. The majority offer the same basic features, which include, templates, list ..
December 12, 2007
If you have decided on using direct mail as an avenue for your advertising campaign then it is more than likely that you are also going to be in search of a printing company to put your thoughts into .
November 18, 2007
There are many forms of advertising the public comes in contact with every day. This could be in the form of radio or television ads. You can advertise on billboards. One of the cheapest forms of ..
October 11, 2007
A good majority of consumers still use catalogs as a means of finding, learning about, and purchasing products. We have items in over 300 catalogs that are shipped to millions of consumers every ..
July 17, 2007
Many companies now advertise on search engines. It can be very lucrative if you know what you are doing. We advertise on search engines. If you are reading this article on-line, it is a good chance ..
May 15, 2007
Buy a filing cabinet. A big one. That's my advice for aspiring direct mail copywriters, creative directors at direct mail agencies, and marketing managers who want to improve their direct mail ..
May 10, 2007
It is not unusual for one to make many mistakes in direct marketing. It is thus necessary to know what the reasons are and learn how to avoid direct marketing mistakes. The first mistake to avoid is ..