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Copywriting Tips - Plugging Up the Holes in Your Copy

 November 20, 2008 Nobody is perfect. I am certainly far from it. I have yet to see the perfect sales letter. That's what makes us all human and that's why even the greatest sales letters don't convert at 100% or even ..

Copywriting Tips - Give Them What They Want - Not What They ..

 October 21, 2008 Copywriters discovered a long time ago that you can't sell things to people that they need. People don't know WHAT they need. Heck, sometimes I don't know what I need until somebody hits me over the ..

Copywriting Tips - Taking Your Prospect Through the Process

 October 08, 2008 Your sales page is like a tour map. You start the prospect off at the entrance and lead him all the way to the exit, which hopefully is the buy now button. How you get your prospect from point A to ..

Copywriting Tips - AIDA is Not Just a Broadway Play

 October 04, 2008 When I mention AIDA to a new copywriter, they tell me that they meant to see the play but never got around to it. That's when I get a good chuckle. AIDA is probably the main concept that all good ..

Copywriting Tips - Being Objective About Your Copy

 September 16, 2008 One of the hardest things in the world to do is to look at something you've created and admit where you might have dropped the ball. It reminds me of a story about when I was in the songwriting ..

Copywriting Tips - Killer Headline Generation Tips

 September 13, 2008 There is a stat that I keep quoting because I want to drill it into beginning copywriters so that they get it. It is a fact that 80% of the sales that you make will come from your headline alone. Why .

Copywriting Tips - Are You Crossing the Line of Believability?

 September 08, 2008 Believability. . . It's probably the single most important part of your sales letter. If the prospect reading it doesn't believe what you are saying, you're not going to make the sale. It's that ..

Copywriting Tips - The Hype Factor is the X Factor

 September 05, 2008 One of the most fascinating subjects for copywriters is the subject of hype in a sales letter. Everybody has their own definition of what hype is, which is what makes the subject so fascinating and ..

Copywriting Tips When is it Hype?

 August 27, 2008 We've had the most fascinating discussions over at the Warrior Forum the last few days about hype in sales copy. It has been most revealing as far as how different people view hype differently. I'm ..

Copywriting Tips - Are You Prepared For Business?

 August 12, 2008 A lot of beginning copywriters seem to think that the only thing that they need in order to do business as a copywriter is their copywriting skills. While these are certainly important, they are not ..

Copywriting Tips - Spying on the Competition

 August 10, 2008 Why do beginning copywriters make things so hard on themselves? There is a world of expert copywriting out there. All you have to do is take a look at what's already selling and craft your own unique .

Copywriting Tips Take No Prisoners

 August 04, 2008 I was watching one of those old comedy war films the other day and one of the characters screamed out, “Take no prisoners!" It was absolutely hysterical. Okay, you had to be there. Anyway, it ..

Copywriting Tips - Creative Copy is Sometimes Better Than Good .

 July 31, 2008 I actually touched on this subject a bit back in January of this year but I want to go into it in a little more depth this time. I'm talking about creative salescopy. Recently, over at the Warrior ..

Copywriting Tips - The Right Tools For the Right Job

 July 23, 2008 My dad used to tell me when I was growing up and trying to figure out the difference between a hammer and a screwdriver, that you need to have the right tools for the right job. This applies to hand ..

Copywriting Tips - Are You Really Prepared For the Job?

 July 17, 2008 I laugh at some copywriters. They think that as long as they're crackerjack writers that's all they need to write great salescopy. Well, it's not that simple. Even the great Michel Fortin and others ..

Copywriting Tips Make Every Single Last Word Count

 July 15, 2008 Waste, waste, waste. I see so much of it in copywriting that it's enough to make me sick. Words that don't need to be said. They're all over the place and they add nothing to the sales letter. If you .

Copywriting Tips - 3 Tips For Classic Copy

 July 14, 2008 Ever see a sales letter and you said to yourself, “Man, this is a darn good sales letter" and wished you could write one like that? Well, believe it or not, it's not all that hard. In this ..

Copywriting Tips - Come Prepared Or Be Prepared to Fail

 July 11, 2008 Lots of beginning copywriters think that it's all about the written word and nothing else matters. Let me tell you something, the quality of your writing is only part of the battle when it comes to ..

Copywriting Tips - The Worst Copywriting Mistakes You Can Make

 July 09, 2008 You know what amazes me? You can actually come up with a decent converting sales page without having to write like Michel Fortin. Yes, it's true. You don't have to be THAT good to sell a product. ..

Copywriting Tips - Researching Your Target Market

 July 03, 2008 Do you know why so many sales letters fall flat on their face? It's not because the writer doesn't know his craft. There are plenty of great writers out there who have written sales letters that bomb .

Copywriting Tips - The Things That Really Matter Most

 June 30, 2008 Everybody has their list of things to do when writing a sales letter. I've seen more tips on copywriting than Carter has liver pills. Know what? You can take all those tips and throw them into the ..

Copywriting Tips - Why Didn't Conversions Go Up?

 June 16, 2008 There was an interesting thread at the Warrior Forum a few days ago. Seems this guy had some copy written for him to replace the copy he did have and while the copywriter promised that conversions ..

Copywriting Tips - Split Testing Your Sales Letter

 June 01, 2008 Okay, so you've got your great sales letter all written up and it's ready to be unleashed on the world. But is it really as good as it can be? Is it going to get the killer conversion that you're ..

Copywriting Tips - It's All About The Offer

 May 04, 2008 What's in it for me? That's what your prospect is going to be asking you when he reads your sales page. So all the hype, all the fancy talk, all the rah, rah, rah, means nothing if the offer isn't ..

Copywriting Tips - The Art Of Misdirection

 April 27, 2008 Do you know why magicians are so good at what they do? It's because they have you look at their right hand while their left hand is doing something that they don't want you to see. It's called the ..

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