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Branding a City is No Small Task

 July 29, 2008 Especially if it is over 19 million people! New York City is one of the great cities in the world that has successfully branded itself. What is the first image that comes to mind when you hear the ..
(Business/Branding)

Can a Brand Be All Things to All People?

 July 29, 2008 Do you focus on building a global brand or be sensitive to individual market needs? The quick answer is both. The core brand values must live in the brand globally and within each employee of that ..
(Business/Branding)

Losing Brand Focus Change For the Sake of Change

 July 15, 2008 This is always a brand steward's nightmare. Boardrooms talk about the importance of innovation to keep the company vibrant and ahead of the game. Yet many companies translate this into change simply ..
(Business/Branding)

Who Owns Your Brand?

 July 13, 2008 Is this a trick question? It shouldn't be. Well, maybe it is. The answer should of course be the customer. It's the experience they have with the brand. It's their relationship and perception. As a ..
(Business/Branding)





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