July 10, 2012
If you track back in time and watch closely how people interact with a particular brand identity, you’ll notice that they display similar behavioural traits in their relations with brands as ..
August 30, 2011
Business owners or executives may be experts in managing the activities of the business but knowledge about the logo design of a company and its value is an entirely different thing about which, even .
July 10, 2009
The importance of branding cannot be underestimated. Indeed, without an effective brand strategy, your company will struggle to survive in what is a competitive and often challenging business ..
June 20, 2009
Brand Management Overview The application of marketing methods in respect of a particular product, range of products, or a specific brand is commonly referred to as Brand management. Its role is to .
July 29, 2008
Especially if it is over 19 million people! New York City is one of the great cities in the world that has successfully branded itself. What is the first image that comes to mind when you hear the ..
July 29, 2008
Do you focus on building a global brand or be sensitive to individual market needs? The quick answer is both. The core brand values must live in the brand globally and within each employee of that ..
July 21, 2008
Advertising is a crucial part of any business, and is composed of several activities that help promote a product or service. Advertising makes use of oral or visual materials that address the public ..
July 15, 2008
This is always a brand steward's nightmare. Boardrooms talk about the importance of innovation to keep the company vibrant and ahead of the game. Yet many companies translate this into change simply ..
July 13, 2008
Is this a trick question? It shouldn't be. Well, maybe it is. The answer should of course be the customer. It's the experience they have with the brand. It's their relationship and perception. As a ..
June 30, 2008
We are all surround by acronyms and meaningless letters. Every business and industry has its acronyms and initials. Today, we all need a decoder ring to make sense of all the abbreviations and ..
June 26, 2008
Most brands are built unconsciously. The author of a brand is generally too busy surviving and only thinking about building the perfect product. They are busy creating demand and fulfilling ..
February 19, 2008
You must have heard the phrase “brand loyalty". When a consumer finds that a particular brand is delivering the best products and services for him and that brands solves his problems with their .
December 14, 2007
To build a strong brand with a loyal customer base, your business must create a complete chain of customer experiences with outcomes that your clients value and adore. Imagine a shoe shop that ..