April 01, 2010
I have to declare, I'm a bit of a “Do It Yourself" enthusiast myself. I have adopted the attitude from my father that “Anything you can do I can do it too"! I've determined that as a ..
July 29, 2008
Especially if it is over 19 million people! New York City is one of the great cities in the world that has successfully branded itself. What is the first image that comes to mind when you hear the ..
July 29, 2008
Do you focus on building a global brand or be sensitive to individual market needs? The quick answer is both. The core brand values must live in the brand globally and within each employee of that ..
July 15, 2008
This is always a brand steward's nightmare. Boardrooms talk about the importance of innovation to keep the company vibrant and ahead of the game. Yet many companies translate this into change simply ..
July 13, 2008
Is this a trick question? It shouldn't be. Well, maybe it is. The answer should of course be the customer. It's the experience they have with the brand. It's their relationship and perception. As a ..
June 30, 2008
We are all surround by acronyms and meaningless letters. Every business and industry has its acronyms and initials. Today, we all need a decoder ring to make sense of all the abbreviations and ..
June 26, 2008
Most brands are built unconsciously. The author of a brand is generally too busy surviving and only thinking about building the perfect product. They are busy creating demand and fulfilling ..
February 07, 2008
What's in a name tag? For starters, it doesn't have to be just a name. Name tags are at eye level, putting them at just the right spot to call attention to your corporate personality and/or ..