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Brand Identity Articles 

Five Critical Brand Loyalty Conclusions

 July 10, 2012 If you track back in time and watch closely how people interact with a particular brand identity, you’ll notice that they display similar behavioural traits in their relations with brands as ..

The Importance of Brand Reasearch

 February 21, 2011 We all want our businesses to stand in the limelight; we want to be the go-to people for the services that we offer; we want recognition for our hard work. These common desires can often be starved ..

Error marketing, how to make an advantage from it

 August 10, 2010 Error marketing, it is the technique which allows the website owners to put in their website text in the game which visitors can play. Then the owners pick and select the kinds of the errors they ..

Branding is Like a Fairy Tale

 September 13, 2008 "Once upon a time, in a land far away, there was a little girl who wore a red hood everywhere she went. One day, her mother sent her to her grandmother's house in the next village, with some goodies .

How to Avoid Having Two Separate Businesses to Market Even If ..

 September 12, 2008 I get a lot of questions from small business owners who have two major problems they solve or two services they offer in one business. I'm not really sure why this is so prevalent-but I have a ..

Branding a City is No Small Task

 July 29, 2008 Especially if it is over 19 million people! New York City is one of the great cities in the world that has successfully branded itself. What is the first image that comes to mind when you hear the ..

Can a Brand Be All Things to All People?

 July 29, 2008 Do you focus on building a global brand or be sensitive to individual market needs? The quick answer is both. The core brand values must live in the brand globally and within each employee of that ..

Losing Brand Focus Change For the Sake of Change

 July 15, 2008 This is always a brand steward's nightmare. Boardrooms talk about the importance of innovation to keep the company vibrant and ahead of the game. Yet many companies translate this into change simply ..

Who Owns Your Brand?

 July 13, 2008 Is this a trick question? It shouldn't be. Well, maybe it is. The answer should of course be the customer. It's the experience they have with the brand. It's their relationship and perception. As a ..

BABOAA (Building a Brand on an Acronym)

 June 30, 2008 We are all surround by acronyms and meaningless letters. Every business and industry has its acronyms and initials. Today, we all need a decoder ring to make sense of all the abbreviations and ..

Most Brands Dont Start by Being Engineered, They Start With a ..

 June 26, 2008 Most brands are built unconsciously. The author of a brand is generally too busy surviving and only thinking about building the perfect product. They are busy creating demand and fulfilling ..

Profit Building Strategies Burn Your Brand Into Their ..

 June 18, 2008 Let's start with the basics. . . what the heck is a brand, anyway? A brand is the enduring emotional association one has with a particular company or product - in other words, its lasting impression. .

The Importance Of Building A Brand For Your Small Business

 August 26, 2007 Mega-corporations have been using the practice of branding for decades to make their products known nationwide or even worldwide. In the global marketplace of today, small and midsize businesses must .

What is Mindshare?

 August 26, 2007 The word mindshare can be found floating around in marketing and business circles these days. What is it? How does it relate to the practice of marketing? A definition: Mindshare relates to the ..

Build a Brand Identity - 5 Key Elements

 August 25, 2007 Often small or midsize companies who create a new product or service tend to go straight to market while skipping the all-important activity of designing a brand identity. This is a huge mistake and ..

What's in a Brand? Only Your Small Business Success!

 July 31, 2007 Have you noticed how a company like Starbucks® can charge $5.00 for a cup of coffee and people will line up to pay for it? And the fact that a Starbucks® seems to pop up on every other block is a ..

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