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Brand Development Articles 

Brand Engagement Defined

 September 15, 2011 Brand engagement is effectively the manner in which a company connects with consumers via their brand. It involves instilling a particular emotive response in the consumer; something that bonds the ..

Branding a City is No Small Task

 July 29, 2008 Especially if it is over 19 million people! New York City is one of the great cities in the world that has successfully branded itself. What is the first image that comes to mind when you hear the ..

Can a Brand Be All Things to All People?

 July 29, 2008 Do you focus on building a global brand or be sensitive to individual market needs? The quick answer is both. The core brand values must live in the brand globally and within each employee of that ..

Create a Sparkling Brand Personality

 July 27, 2008 Who are you, really? Your brand, I mean. What do you want other people to think when they think about your business, your service, or your product? Do you want them to think your brand is the life ..

Losing Brand Focus Change For the Sake of Change

 July 15, 2008 This is always a brand steward's nightmare. Boardrooms talk about the importance of innovation to keep the company vibrant and ahead of the game. Yet many companies translate this into change simply ..

Who Owns Your Brand?

 July 13, 2008 Is this a trick question? It shouldn't be. Well, maybe it is. The answer should of course be the customer. It's the experience they have with the brand. It's their relationship and perception. As a ..

Sponsoring a Local Community Group Could it Boost Your ..

 July 12, 2008 Whether you make most of your money online, or your business is predominantly offline, you are still a part of the local community and becoming more engaged with your local community can be a good ..

Online Marketing Tips For the Offline Business Cheap and ..

 July 12, 2008 Marketing your business is important. There is no point in having the best business in the world if no one knows you exist. If you have no customers, then there is no quicker way for your business to .

BABOAA (Building a Brand on an Acronym)

 June 30, 2008 We are all surround by acronyms and meaningless letters. Every business and industry has its acronyms and initials. Today, we all need a decoder ring to make sense of all the abbreviations and ..

Most Brands Dont Start by Being Engineered, They Start With a ..

 June 26, 2008 Most brands are built unconsciously. The author of a brand is generally too busy surviving and only thinking about building the perfect product. They are busy creating demand and fulfilling ..

GREAT Research Helps You Grow Market Share - All Others are a ..

 June 19, 2007 The Importance of Meaningful Research At Stealing Share® we always conduct research before building a brand and marketing strategy for our clients, who have hired us to grow their market share. ..

Remove Your Risk When Marketing

 January 07, 2007 Avoiding Risk When You Steal Share What do you know? What don’t’ you know? What is knowable? Until you fully understand the REAL issues facing your brand, you cannot solve your marketing ..

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