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Brand Awareness Articles 

The Impact of Social Media on B2B Marketing

 June 20, 2016 Social media is considered one of the major components of B2B marketing. For some reason most of the B2B companies have lagged behind B2Cs in the adoption and effective use of social media. It ..
(Business/Branding)

Branding a City is No Small Task

 July 29, 2008 Especially if it is over 19 million people! New York City is one of the great cities in the world that has successfully branded itself. What is the first image that comes to mind when you hear the ..
(Business/Branding)

Can a Brand Be All Things to All People?

 July 29, 2008 Do you focus on building a global brand or be sensitive to individual market needs? The quick answer is both. The core brand values must live in the brand globally and within each employee of that ..
(Business/Branding)

Losing Brand Focus Change For the Sake of Change

 July 15, 2008 This is always a brand steward's nightmare. Boardrooms talk about the importance of innovation to keep the company vibrant and ahead of the game. Yet many companies translate this into change simply ..
(Business/Branding)

Who Owns Your Brand?

 July 13, 2008 Is this a trick question? It shouldn't be. Well, maybe it is. The answer should of course be the customer. It's the experience they have with the brand. It's their relationship and perception. As a ..
(Business/Branding)

BABOAA (Building a Brand on an Acronym)

 June 30, 2008 We are all surround by acronyms and meaningless letters. Every business and industry has its acronyms and initials. Today, we all need a decoder ring to make sense of all the abbreviations and ..
(Business/Branding)

Most Brands Dont Start by Being Engineered, They Start With a ..

 June 26, 2008 Most brands are built unconsciously. The author of a brand is generally too busy surviving and only thinking about building the perfect product. They are busy creating demand and fulfilling ..
(Business/Branding)

Direct Mail Formats For Maximum Impact!

 May 19, 2008 Over the years I've learned how well a direct mail program performs depends on the chemistry of three elements-format, offer, and list-and whether or not you have designed the program with enough ..
(Business/Marketing-Direct)

The Attributes Of Advertising To Marketing

 May 12, 2008 Advertising is a single component of the marketing process. It's the part that involves getting the word out concerning your business, product, or the services you are offering. Advertising and ..
(Business/Advertising)

The Generosity and Power of the Freebie EBook

 February 20, 2008 Free eBooks form an extremely effective way to capture your audience's attention - you're actually giving away something for free and everyone loves freebies. You can use the love of free to market ..
(Internet-and-Businesses-Online/E-Books)





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