June 20, 2016
Social media is considered one of the major components of B2B marketing. For some reason most of the B2B companies have lagged behind B2Cs in the adoption and effective use of social media. It ..
July 29, 2008
Especially if it is over 19 million people! New York City is one of the great cities in the world that has successfully branded itself. What is the first image that comes to mind when you hear the ..
July 29, 2008
Do you focus on building a global brand or be sensitive to individual market needs? The quick answer is both. The core brand values must live in the brand globally and within each employee of that ..
July 15, 2008
This is always a brand steward's nightmare. Boardrooms talk about the importance of innovation to keep the company vibrant and ahead of the game. Yet many companies translate this into change simply ..
July 13, 2008
Is this a trick question? It shouldn't be. Well, maybe it is. The answer should of course be the customer. It's the experience they have with the brand. It's their relationship and perception. As a ..
June 30, 2008
We are all surround by acronyms and meaningless letters. Every business and industry has its acronyms and initials. Today, we all need a decoder ring to make sense of all the abbreviations and ..
June 26, 2008
Most brands are built unconsciously. The author of a brand is generally too busy surviving and only thinking about building the perfect product. They are busy creating demand and fulfilling ..
May 19, 2008
Over the years I've learned how well a direct mail program performs depends on the chemistry of three elements-format, offer, and list-and whether or not you have designed the program with enough ..
May 12, 2008
Advertising is a single component of the marketing process. It's the part that involves getting the word out concerning your business, product, or the services you are offering. Advertising and ..
February 20, 2008
Free eBooks form an extremely effective way to capture your audience's attention - you're actually giving away something for free and everyone loves freebies. You can use the love of free to market ..