July 16, 2008
The next step is to present your product or service as THE ONLY solution that will ease the tremendous “pain" that prospect is now undoubtedly feeling. It might sound something like this: "But ..
July 16, 2008
Ah, sales copy. It is the lifeblood of any great advertising campaign especially as it pertains to internet marketing. But did you know that there is a right way and a wrong way to create and make ..
April 30, 2008
10 Tips I Use To Make Sure My Advertising Produces For My Clients! Number One: Translate features into benefits. Don't give your client information and think they “get it. " Many of my clients ..
April 26, 2008
Small businesses often face a dilemma. How do they promote their products and services? Do they need to invest in building their brand through expensive multi-media campaigns? Or do they go straight ..
June 30, 2007
Just thinking about copywriting mindset of prospects. “Reflecting on the thought pattern behind the letter pattern. " What is the buying psychology and thinking behind the mind of a prospect ..
June 16, 2007
Copywriting rules are meant to be broken. (By the way AIDA is an acronym for attention, interest, desire, action). You can write your sales letter with basic writing skills you already have. All you ..
June 01, 2007
Does writing sales letter have a secret? After all sales copy must be designed to sale and no more, no less. This discourse is about the secret psychology of sales copywriting. In fact, it is not ..