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The Psychology of Great Ad Copy Part 2

 July 16, 2008 The next step is to present your product or service as THE ONLY solution that will ease the tremendous “pain" that prospect is now undoubtedly feeling. It might sound something like this: "But ..
(Internet-and-Businesses-Online/Internet-Marketing)

The Psychology of Great Ad Copy Part 1

 July 16, 2008 Ah, sales copy. It is the lifeblood of any great advertising campaign especially as it pertains to internet marketing. But did you know that there is a right way and a wrong way to create and make ..
(Writing-and-Speaking/Copywriting)

10 Tips To Make Your Advertising Work!

 April 30, 2008 10 Tips I Use To Make Sure My Advertising Produces For My Clients! Number One: Translate features into benefits. Don't give your client information and think they “get it. " Many of my clients ..
(Business/Advertising)

Direct Marketing Or Brand Advertising? What's Right For The ..

 April 26, 2008 Small businesses often face a dilemma. How do they promote their products and services? Do they need to invest in building their brand through expensive multi-media campaigns? Or do they go straight ..
(Business/Small-Business)

Copywriting Reflections-Exploring the Mind of Your Prospects ..

 June 30, 2007 Just thinking about copywriting mindset of prospects. “Reflecting on the thought pattern behind the letter pattern. " What is the buying psychology and thinking behind the mind of a prospect ..
(Business/Marketing-Direct)

Web Copywriting- Breaking the AIDA Copywriting Rule by Adding ..

 June 16, 2007 Copywriting rules are meant to be broken. (By the way AIDA is an acronym for attention, interest, desire, action). You can write your sales letter with basic writing skills you already have. All you ..
(Business)

Psychology of Writing Simple Sales Letter that Sells like Crazy

 June 01, 2007 Does writing sales letter have a secret? After all sales copy must be designed to sale and no more, no less. This discourse is about the secret psychology of sales copywriting. In fact, it is not ..
(Writing-and-Speaking)





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