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 Article Directory   Author   Walt Shiel
 

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Published Articles:13
Total Article Views:4,502 (unique visitors)
Walt Shiel
(USA)Author

Walt Shiel's Articles

Articles by: Walt Shiel

Recent Articles

Traditional Bookstores Are They Doomed?

The news on the brick-and-mortar bookstore front seems to be mixed lately. Many bookstores are struggling, many are closing, while many also are opening. Is the latter the triumph of hope over ..
(June 17, 2008)
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 | Writing-and-Speaking/Book-Marketing | Visitors: 231

Book Marketing Have You Evaluated Your Competition?

Do you think your competition for book sales is primarily other books? Maybe, maybe not. Remember that books are mostly discretionary purchases, meaning those dollars could be spent on a wide variety .
(June 16, 2008)
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 | Writing-and-Speaking/Book-Marketing | Visitors: 151

Typography For Self Publishers Does it Matter?

To some, typography may seem like an arcane art form with little bearing on the real world of publishing. They must. All you have to do is look at the books pouring out of the self-designated ..
(June 16, 2008)
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 | Writing-and-Speaking/Book-Marketing | Visitors: 164

Selling Your Book Flash in the Pan Or Endurance?

Every self-published author and small/micro-press dreams of scoring the big touchdown - making a national bestseller list. Maybe the New York Times or Publishers Weekly list. However, the odds are ..
(June 16, 2008)
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 | Writing-and-Speaking/Book-Marketing | Visitors: 146

Whos Going to Read Your Book?

It usually seems the most difficult question for a writer, particularly a new writer, to answer. Also the most important. If your answer falls into the all-too-common “well, everybody will ..
(June 16, 2008)
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 | Writing-and-Speaking/Book-Marketing | Visitors: 205

Self Publishing? Dont Scrimp on Editing

If you've decided to self-publish your book and are on a tight budget, you may be tempted to try to keep costs down by editing it yourself. This is rarely a good idea. You really should have your ..
(June 22, 2008)
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 | Writing-and-Speaking/Book-Marketing | Visitors: 161

Book Covers Are They Important?

Don't judge a book by its cover, right? Wrong. Everyone does just that. Think about it for a moment. What's the first thing you see when cruising the shelves in a bookstore? The spine, which is ..
(June 22, 2008)
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 | Writing-and-Speaking/Book-Marketing | Visitors: 161

Library of Congress Control Number What is it and Does Your ..

Library of Congress Control Number (LCCN), as the name implies, is assigned by the US Library of Congress. It is actually a reference number to locate the bibliographic data, or catalog record, for a .
(June 30, 2008)
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 | Writing-and-Speaking/Book-Marketing | Visitors: 466

ISBN What Does it Really Mean?

ISBN = International Standard Book Number Most small and self-publishers know that an ISBN is a necessary number that identifies their book within the book industry. But what do all those numbers ..
(July 04, 2008)
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 | Writing-and-Speaking/Book-Marketing | Visitors: 773

Cataloging in Publication Data Should You Bother With it For ..

Cataloging-in-Publication (CIP) data is included in many books (probably most of those published by mid-size and large publishers). You find it on the copyright page (the verso, or reverse side, of ..
(July 20, 2008)
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 | Writing-and-Speaking/Book-Marketing | Visitors: 247

What Font Should You Use For Your Book?

One of the most common questions asked by would-be self-publishers who are intent on designing and typesetting their book themselves is, “What font should I use?" I'm always relieved when ..
(July 20, 2008)
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 | Writing-and-Speaking/Book-Marketing | Visitors: 886

The Hard Truths About Book Publishing

Let's consider some of the “hard truths" about the publishing industry. If you're at all serious about publishing, whether self-publishing or not, you really need to be aware of some basic ..
(July 21, 2008)
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 | Writing-and-Speaking/Book-Marketing | Visitors: 303

Can You Typeset Your Book Using Microsoft Word?

The short answer is. . . yes, of course. However, there are numerous cautions you really need to understand. Although Microsoft Word is a great word processing program (although not necessarily the ..
(July 22, 2008)
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