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 Article Directory   Author   Traci Vanover
 

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Published Articles:14
Total Article Views:5,357 (unique visitors)
Total Article Rank:1 /5 (1 Rating)
Traci Vanover
(USA)Author

Traci Vanover's Articles

Articles by: Traci Vanover

Recent Articles

Profit Building Strategies Niche It, Niche it Good

The word “niche" may be all the rage these days, but it really isn't a new concept. In fact, savvy marketers have been quietly raking in their fortunes using the niche principle for hundreds of .
(June 18, 2008)
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 | Business/Marketing | Visitors: 245

Profit Building Strategies Burn Your Brand Into Their ..

Let's start with the basics. . . what the heck is a brand, anyway? A brand is the enduring emotional association one has with a particular company or product - in other words, its lasting impression. .
(June 18, 2008)
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  • Currently nan/5
 | Business/Branding | Visitors: 2251

Profit Building Strategies It Pays to Look Good

If it Walks Like a Duck. . . Having a business that portrays a professional image has always been important, but the ability to trade in a global marketplace makes this all the more important. Gone ..
(June 18, 2008)
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 | Business/Branding | Visitors: 236

Profit Building Strategies Leveraging Testimonials

You can't put a price tag on a good reputation. At the risk of sounding like a MasterCard® commercial, It's priceless. Folks, we're living in the Recommendation Age. Social networking and ..
(June 18, 2008)
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 | Business/Marketing | Visitors: 199

Knowing When To Say When - New Isn't Always Better

My first childhood crush was on the cartoon Speed Racer. When that theme song would start to play, time stood still. After each episode aired, I would sit for hours in my bedroom, perched on top of ..
(April 14, 2008)
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 | Business/Small-Business | Visitors: 165

Product Knowledge - A True Story that Supports Its Importance

My very first job was working for the department store chain J. C. Penney. I worked for them for several years, during the summers, and on my breaks from college. While most of my classmates were ..
(April 09, 2008)
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 | Business/Sales-Training | Visitors: 208

A Death Sentence for Sales People - Failing to Know Your ..

Many a savvy salesman has lost a sale because he failed to know his customer. You may have infinite product knowledge, a slick sales pitch, and a phenomenal product - but, if you don't know who needs .
(April 09, 2008)
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 | Business/Sales-Training | Visitors: 190

News is a Four-Letter Word

This week I received a press release to inform me that the company sending the release had changed email service providers. Are you kidding me? Is this really news? Did you hear that? It was the ..
(March 31, 2008)
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 | Business/Public-Relations | Visitors: 170

Magazine Advertising - Tips for Getting the Most For Your ..

Many of the same “print" principles which apply to newspaper advertising also apply to magazine advertising. The biggest differences are: * Magazines are usually weekly or monthly publications ..
(March 14, 2008)
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 | Business/Advertising | Visitors: 645

In Praise of Press Releases - A Frank Discussion on Form And ..

There is no disputing the power of a well-written, newsworthy press release. In fact, it is one of the single best things you can do for your business. Newspapers, magazines, radio and television ..
(March 26, 2008)
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 | Business/Public-Relations | Visitors: 271

Success Isn't Magic

I've always been fascinated by magic tricks. When I was a little girl, my Grandpa used to magically pull a quarter from behind my ear. Back then, I wasn't as interested in how the trick was done as I .
(March 24, 2008)
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 | Business/Small-Business | Visitors: 212

Success - Something To Chew On

Even if you aren't a connoisseur of chewing gum, you'll find something to chew on in this short story: One day, Mr. Wrigley (of chewing gum fame) was traveling on a train between New York and ..
(March 24, 2008)
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 | Business/Small-Business | Visitors: 154

Are You Water Cooler Worthy?

As consumers, we're bombarded with ad imagery on a daily basis. And while one might think that would automatically make us all experts on what makes for a great ad - that simply isn't the case. Large .
(February 24, 2008)
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 | Business/Advertising | Visitors: 207

New Year, New Perspectives - "Diet Resolutions" For Small ..

Now that the onslaught of holiday gift-giving idea commercials have ceased - have you noticed all of the commercials for various diet programs - capitalizing on our need to declare our “diet ..
(February 26, 2008)
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 | Business/Small-Business | Visitors: 204