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 Article Directory   Author   Robert Schumacher

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Published Articles:10
Total Article Views:1,974 (unique visitors)

Robert Schumacher's Articles

Articles by: Robert Schumacher

Recent Articles

A Website Can Be an Asset Or a Flop Depending Upon How You ..

In order to understand what a website may or may not do for your business, you need to understand why most people surf the Net in the first place. Last year, the Pew Research Center conducted a ..
(August 25, 2008)
  • Currently nan/5
 | Internet-and-Businesses-Online/Web-Design | Visitors: 133

Your Business Sign Needs to Tell What You Sell

With election season approaching, there will soon be signs everywhere you look. The purpose of these political signs planted here, there and everywhere is to sell a candidate or a concept. . . to ..
(June 18, 2008)
  • Currently nan/5
 | Business/Advertising | Visitors: 237

Both the Best and Worst of Times Require Sharpening Your ..

It may feel like your present economy is a re-creation of Charles Dickens 1859 Tale of Two Cities: The best of times . . . The worst of times. Many new folks may be pouring into your area, scores ..
(June 19, 2008)
  • Currently nan/5
 | Business/Marketing | Visitors: 209

Improve Your Customer Service and Retain the Customers You Have

Crappy customer service is everywhere: unmanned checkout counters, personnel wandering about, employees chatting or text messaging on their cell phones . . . as a partial list. Poor service has ..
(June 01, 2008)
  • Currently nan/5
 | Business/Customer-Service | Visitors: 159

We-We Advertising Copy Does Not Work!

We do this. We do that. We have. We are. We can. If your ads are going to sell anything, you need to convert we to you. Your ads need to address what is in it for your customer. They (customers or ..
(April 10, 2008)
  • Currently nan/5
 | Business/Advertising | Visitors: 160

What Are Your Customers In This Internet-Exploding World ..

I do not know exactly what your customers are looking for. But you better know. No room for guesswork or generalizations here. No need to go into a philosophical discussion on needs vs. wants. In ..
(April 17, 2008)
  • Currently nan/5
 | Business/Advertising | Visitors: 152

Headlines Get Attention - Copy Closes The Sale

Google ad copy and you will have your choice of 85,000,000 websites! With so much information available on this subject, I find it puzzling that the majority of newspaper ads have weak copy. Pick up .
(April 08, 2008)
  • Currently nan/5
 | Writing-and-Speaking/Copywriting | Visitors: 142

Will Your Newspaper Ad Pass The 3-Second Test?

You need to understand why and how people read newspapers in order to create effective newspaper ads. WHY is simple: to get the news-especially news about their local community. Many people enjoy ..
(March 21, 2008)
  • Currently nan/5
 | Business/Advertising | Visitors: 302

Moving Yourself And Your Target Market Up The Learning Curve ..

Whether you are an entrepreneur or you work within a large organization, marketing is a life-skill essential to your survival. Muzzling the mean, menacing marketing (and sales) monster can be a ..
(March 18, 2008)
  • Currently nan/5
 | Business/Marketing | Visitors: 191

Craft A Truly Unique Selling Position And They Will Come

Whatever you and your small business sell, you need to place yourself in the shoes of your intended prospect. Too few small businesses understand why they need to do this and exactly how to go about ..
(March 19, 2008)
  • Currently nan/5
 | Business/Sales | Visitors: 289