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 Article Directory   Author   Rick Sheldon
 

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Published Articles:15
Total Article Views:3,339 (unique visitors)
(USA)Author

Rick Sheldon's Articles

Articles by: Rick Sheldon

Recent Articles

Clarifying the Selling Points - Vitalize Customers

Let’s say that an engineering firm bases its cutting edge status on the fact that it offers sustainable approaches to wastewater. And, maybe a web design company claims to offer both ..
(June 03, 2007)
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 | Business | Visitors: 280

Direct Mail - Building Identity and Response Through Direct ..

Print advertising is essential. It engenders sales. If the public has had no previous exposure to your name or company, chances are that they will probably not choose to do business with you. You ..
(March 30, 2007)
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 | Business | Visitors: 381

Improve Direct Mail Response Rates With Promotional Products

Direct mail has been proven an effective marketing technique that generates new business. The same is true for promotional products. A number of research studies have shown that giving away ..
(April 03, 2007)
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 | Business | Visitors: 459

Promotional Products + Direct Mail = Responses

We receive so much advertising today, through the mail, e-mail, the Internet, television, radio, and billboards. We learn to tune certain messages out and choose carefully what we open out of our ..
(May 16, 2007)
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 | Business | Visitors: 238

Marketing Matters - Visibility and Your Business

The quality of your work, products, and services is of utmost importance. And, there are other factors that play into your degree of success, including advertising, image, company identity, and more. .
(May 24, 2007)
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 | Business | Visitors: 287

Marketing Today - Helpful Hints for Understanding Your Future ..

There exists several unspoken secrets in the marketing world that you should be aware of when contacting prospective or regular clients. Familiarizing yourself and your employees with these ..
(March 08, 2007)
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 | Business | Visitors: 291

Your Trade Show - Make it a Success

When you plan your trade shows in advance and follow the guidance of the experts, they have the potential to be one of your most profitable marketing strategies. Many people make trade show ..
(June 04, 2007)
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 | Business | Visitors: 138

Impressions that Last - Introducing Yourself Creatively

We all have job titles. And job descriptions. These are often so clichéd that when others ask us what we do, we have grown accustomed to responding with these generic automated answers that lack ..
(May 30, 2007)
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 | Business | Visitors: 140

Marketing Today - Make Your Messages Stand Out

We are bombarded with more messages than we can even comprehend in the period of a single day. Consider television commercials, magazine and newspaper ads, radio broadcasting, billboards, mail, ..
(April 15, 2007)
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 | Business | Visitors: 151

Smart Marketing - Making an Offer

Attracting buyers is your business in any line of work that you promote. What kind of offers is your company advertising? Developing an offer requires more than pricing and advertising. Creating an ..
(April 15, 2007)
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 | Business | Visitors: 162

Promotional Yardsticks - A Winning Trade Show Give Away

Promotional products are a necessary part of the whole trade show experience. As a participant, you want to excel at building new clients, networking, increasing sales, circulating your brand, and ..
(April 10, 2007)
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 | Business | Visitors: 172

Steps to Success - Planning Your Next Trade Show

Making the decision to participate as a vendor in a trade show is a commitment. You are pledging your time, money, energy, and other resources. You involve your staff. You put much effort into the ..
(April 09, 2007)
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 | Business | Visitors: 163

Advertising Effectively - Using Continuity with Promotional ..

No matter what your marketing aspirations are, using the concept of continuity can assist you in materializing your goals. Remember, the more times that an individual is exposed to a marketing ..
(April 05, 2007)
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Awards and Incentives as Promotional Strategies

The job market is becoming increasingly complex. The healthcare field struggles to attract and maintain qualified employees. Educational institutions face the consequences of high turnover rates and ..
(March 18, 2007)
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 | Business | Visitors: 145

The Follow Up - The Importance of After Trade Show Networking

There is so much involved in making your participation at a trade show successful. Most people think that showing up and promoting a business is all that is needed. This is not entirely true. ..
(March 18, 2007)
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