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Published Articles:30
Total Article Views:5,651 (unique visitors)
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Paul Ashby
(USA)Author

Paul Ashby's Articles

Articles by: Paul Ashby

Recent Articles

Game Playing and Marketing Games Offer You a Unique Way to ..

Whilst experimenting with social networks, user-generated content and on line video, marketers appear content to view games as little more than another advertising platform. The untapped potential of .
(June 24, 2008)
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 | Business/Marketing | Visitors: 208

Go for an Arresting Claim

Advertising agencies have, for years, been past masters of making an arresting claim whenever they are hazy about facts or logic, which happens to be most of the time! The world, the media and our ..
(April 14, 2008)
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 | Business/Advertising | Visitors: 240

Where Can Advertising Go Next?

The fanfare that greeted the emergence of integrated marketing communications in the early 90s has died away, leaving the industry uncomfortably aware that it still represents a series of one-trick ..
(March 31, 2008)
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 | Business/Advertising | Visitors: 202

Back to the Future!

We started writing articles on marketing/advertising communication around 2006, so we felt that we should conduct a review of the changes that are taking place since the advent of new technology and ..
(March 31, 2008)
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 | Business/Marketing | Visitors: 193

I'm Sorry To Have To Say This But Branding Is Dead, Over, ..

And if Branding is the cause of advertising what lies next for advertising? Because today, the deal trumps image every time! After all we're in the 21st Century and venerable, once solid brands are ..
(March 25, 2008)
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 | Business/Branding | Visitors: 493

Stuck On An Uncertain Sea Without A Captain!

I think that we in Advertising are on such a sea. The economic winds seem to be gusting one way, while the optimistic language of Marketing/Advertising people gust another. Yet most of my ..
(March 23, 2008)
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 | Business/Marketing | Visitors: 184

Today's Tip - Don't Buy Shares In Anything To Do With ..

If you understand the word “communication" then it will help to provide you with an understanding of the crisis that is sweeping the globe in the wonderful wacky world of Advertising! At ..
(March 17, 2008)
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 | Business/Marketing | Visitors: 167

Enough Of Tolerance - Now For Some Necessary Action

A change is taking place in the business world and a change in the advertising world must follow. To suit an altering climate Clients need a change of focus, of advertising and of marketing. The ..
(March 16, 2008)
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 | Business/Marketing | Visitors: 194

Avoid Getting Left Behind in Marketing

and some advice in cooking the perfect Sunday Roast. . . Perhaps this little anecdote perfectly sums up what can easily happen to stymie progress in advertising/marketing or life generally. And ..
(February 26, 2008)
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 | Business/Marketing | Visitors: 187

The Seven Deadly Sins of Advertising

Sin No. 1 And in many ways this is the biggest sin of them all! The total lack of genuine accountability and effectiveness. More and more evidence is emerging that there is ample justification for ..
(February 09, 2008)
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 | Business/Advertising | Visitors: 298

Maybe - Just Maybe Advertising Will Start To Become A Reality ..

And start telling the truth for once. Robert Shaw, Professor of Marketing Metrics recently said “Advertising is a zero-sum competitive game, strong advertisers grow at the expense of weak ..
(January 21, 2008)
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 | Business/Advertising | Visitors: 179

Pass Me The Chequebook - I Want To Burn A Few Millions More!

Well, well, well, here we go again. Fools rushing in where angels fear to tread! Fools, dear reader, are of course the advertising agencies. We need a comic George Orwell to do justice to the recent ..
(December 16, 2007)
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 | Business/Marketing | Visitors: 152

Consumers Are Bombarded With Advertisements - Perhaps Our ..

Nowadays people cannot go through the day without seeing more than two thousand messages. Advertising is inescapable, and inescapable most certainly means less effective! That's is an awful lot of ..
(December 05, 2007)
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 | Business/Advertising | Visitors: 210

We Live in Highly Wasteful Times!

And in my opinion it is because of a general flight from reason and accountability. The decline in interest, by the advertising and marketing communities, in any form of genuine accountability, is ..
(August 13, 2007)
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 | Business/Marketing | Visitors: 162

Lies, Scams & Threats - Banks are Condemned!

That is the headline in a very recent issue of the Times of London. And there's more! Meanwhile spend some time watching prime time TV and you'll discover that the same British banks are squandering .
(July 31, 2007)
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 | Business/Marketing | Visitors: 138

Was It All A Dream?

I felt a breeze of excitement the other day, just about everyone I knew said that a major change of attitude, from a major multi-national client, was about to occur. I was told that this major ..
(July 21, 2007)
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 | Business/Marketing | Visitors: 187

Truth, In The End, Is Nothing More Than An Advertising ..

And once again it is T. V. that confirms the fact! Channel 4 has admitted there is something very fishy about “The F word", the food show starring Gordon Ramsey. To cut a very long story ..
(July 15, 2007)
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 | Business/Advertising | Visitors: 139

Perhaps The Cult Of Celebrity Has Badly Affected The World Of ..

Fame by association, or even transient celebrity would appear to be far more attractive than hard work! The reason some of the young people enter advertising these days is not to sell their Clients ..
(July 09, 2007)
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 | Business/Advertising | Visitors: 166

Advertising And Moral Illiteracy And The Apple Iphone Launch!

By which I mean that the people in the Advertising/Marketing industries don't really understand what they are supposed to be doing. And to illustrate my point I will take a statement made recently ..
(July 01, 2007)
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 | Business/Marketing | Visitors: 165

You Have Huge Amounts Of Data - So Why Are You Starved Of ..

Despite spending hours in the ‘phone or online your customers are just not connecting with you, resulting in angry customers hanging up and going elsewhere. We are becoming more and more ..
(June 17, 2007)
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 | Business/Marketing | Visitors: 162

The Rising Blizzard Of Meaningless Information!

We read the Marketing, Media & Advertising publications regularly in vain hope that the troublesome issue of commercial clutter will start to become a major concern within the industry. Yes, we ..
(June 14, 2007)
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 | Business/Marketing | Visitors: 190

Fools Rush In Where Angles Fear To Tread!

And exactly where are advertising agencies rushing to at the moment? Why Web 2.0 of course! So be very careful because the signs of a backlash against The Internet are already beginning to emerge. ..
(June 10, 2007)
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 | Internet-and-Businesses-Online | Visitors: 133

We Put Up With Terrible - Inappropriate - Unaccountable ..

Could it be that there is truth in the fact that big advertising agencies performance deteriorate when they grow beyond a certain size? Could it be that knowledge is so scarce regarding what exactly ..
(May 31, 2007)
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 | Business | Visitors: 154

The Coming Television And Advertising Storm, What You Need To ..

The current methods of advertising/marketing are based on deluded knowledge of communication and human behaviour, and are about to implode. People in advertising are bad at thinking coherently about .
(May 28, 2007)
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 | Business | Visitors: 169

It's An Absolute Disgrace - Advertising Agencies Are Getting ..

Well… with downright Robbery at least! Why are they allowed to get away with no accountability at all? The pollution of advertising messages is getting worse, despite supposed claims to clean the ..
(April 12, 2007)
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 | Business | Visitors: 163