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 Article Directory   Author   Michael Gass
 

Michael Gass  RSS Feed

Published Articles:12
Total Article Views:2,093 (unique visitors)
Total Article Rank:1 /5 (1 Rating)
Michael Gass
(USA)Author

Michael Gass's Articles

Articles by: Michael Gass

Recent Articles

The Fourth of Five Ways to Promote Your Ad Agency Using ..

Marketing methods have changed significantly. Many of the tools and tactics accompanying the rise of Marketing 2.0 are inexpensive and highly effective, regardless of an ad agency's size. The fourth .
(June 16, 2008)
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  • Currently nan/5
 | Business/Advertising | Visitors: 167

The Third of Five Ways to Promote Your Agency Using Marketing ..

Usually you start with a plan but I think it's important that you have first hand “experience" with the Marketing 2.0 tools that are available. Get a feel for where your target audience hangs ..
(June 16, 2008)
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  • Currently nan/5
 | Business/Advertising | Visitors: 201

Top Ten Reasons Your Ad Agency Should Blog

I conducted a new business seminar for an ad agency yesterday. One of my recommendations was to use an agency blog as a new business tool and a positioning tool. They've committed the next 90 days ..
(June 27, 2008)
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  • Currently nan/5
 | Internet-and-Businesses-Online/Blogging | Visitors: 190

Is Your Ad Agency Connected For New Business?

The answer to this question will dramatically affect your agency's ability to attract future new business. Traditional advertising agencies face significant technical challenges. Consumers have ..
(July 25, 2008)
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 | Business/Advertising | Visitors: 200

A Revolutionary Time For Ad Agency New Business

History is in the making with the socialization of media and information. This is our Industrial Revolution, it is a Communications Revolution. This revolution is already impacting ad agency new ..
(July 25, 2008)
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 | Business/Advertising | Visitors: 143

More Women Pursue New Business For Ad Agencies

Agency new business executives are one of the newer and more critical roles in agency management. The new business position is a possible path to agency leadership and until recently was all but ..
(July 25, 2008)
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  • Currently nan/5
 | Business/Advertising | Visitors: 194

Agencies Need a Position For New Business

Ad agencies need positioning because prospective clients have lots of choices-and if you don't stand out, you are going to struggle with new business. Positioning is what differentiates a brand in ..
(June 14, 2008)
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  • Currently nan/5
 | Business/Advertising | Visitors: 141

How to Write a Book and Generate New Business for Your Agency

A friend of mine, who is the CEO of a highly respected regional ad agency, was fuming. He was having to sit through a branding workshop because of the invitation of a client. Plus, he knew he needed ..
(May 04, 2008)
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  • Currently 1.00/5
 | Internet-and-Businesses-Online/Internet-Marketing | Visitors: 126

Major League Agencies Playing In The Minor Leagues

Advertising seems to grow more uncertain and chaotic by the minute. The largest ad agencies are having to work faster and more creatively for a lot less money than ever before. “Can the big ..
(April 10, 2008)
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 | Business/Advertising | Visitors: 179

Top 5 Benefits to Having an Ad Agency Blog

"4 out of 5 Americans read blogs" Your agency's blog is one of the most important new business tools in your arsenal. It can quickly become the “gateway" to your agency and even your agency's ..
(April 17, 2008)
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  • Currently nan/5
 | Internet-and-Businesses-Online/Blogging | Visitors: 130

Use Direct Mail to Consistently Promote Your Ad Agency

Raise awareness for your agency and keep top of mind with prospective clients by using direct mail. Most agencies fail at their own direct mail efforts because they give up after only a couple of ..
(April 17, 2008)
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 | Business/Marketing-Direct | Visitors: 190

Your Agency's Most Important Client

There are just over 12,000 advertising agencies in America. The vast majority look and sound just alike. Any wonder that most clients have a hard time distinguishing one agency from another. There is .
(March 22, 2008)
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 | Business/Advertising | Visitors: 232