Already on ArticleSlash?

Forgot your password? Sign Up
 Article Directory   Author   Lynne A Saarte
 

Lynne A Saarte  RSS Feed

Published Articles:64
Total Article Views:14,915 (unique visitors)
(USA)Author

Lynne A Saarte's Articles

Articles by: Lynne A Saarte

Recent Articles

Is Your Business Card a Keeper?

First impressions are important in many arenas. First dates are a prominent example. In the business world, your first impression often is dictated by the business card you are handed. Color business .
(June 17, 2008)
 | 
  • Currently nan/5
 | Business/Marketing | Visitors: 181

The Art of Marketing and Its Importance

If you're familiar with Sun Tzu's “The Art of War" you have already heard the advice, “Know your enemy and know yourself and you can fight a hundred battles without disaster. " Bear with ..
(June 19, 2008)
 | 
  • Currently nan/5
 | Business/Marketing | Visitors: 266

How to Prepare For Trade Shows

Most companies, even small businesses, have occasion to attend a trade or industry show. Ordinarily, these shows and conventions are held in very appealing locations. For that reason they are a ..
(June 23, 2008)
 | 
  • Currently nan/5
 | Business/Marketing | Visitors: 192

10 Media Related Businesses to Start For Under $10,000

Are you an aspiring entrepreneur? Are you already in business for yourself, but are looking for a relatively inexpensive area in which to expand? Do you want to start a home based business that you ..
(June 23, 2008)
 | 
 | Business/Small-Business | Visitors: 384

Make Them Stop to Look

Take a trip to the movie theater. When walking outside of the building you're likely to be confronted by a row of movie posters. Each one lets you know what movies are showing along with the times, ..
(June 24, 2008)
 | 
  • Currently nan/5
 | Business/Advertising | Visitors: 215

Sell Your Products Through Newsletters

Newsletter printing provides a company with the opportunity to make something outside the norm of the typical marketing. Unlike most other forms of advertising, newsletters aren't quite as direct ..
(June 27, 2008)
 | 
  • Currently nan/5
 | Internet-and-Businesses-Online/Internet-Marketing | Visitors: 103

8 Old Fashioned Advertising Materials

1. The Human Billboard This is one of the oldest advertising techniques out there. The beauty of it is its simplicity. A person simply stands on a roadside holding a sign that displays information ..
(June 30, 2008)
 | 
  • Currently nan/5
 | Business/Advertising | Visitors: 224

Catalog Printing Tips That Generate Responses

Catalog printing can add another dimension to your business. Or, catalogs can comprise your entire business. If you have a store that you want to add mail order services to or if you are just ..
(July 02, 2008)
 | 
  • Currently nan/5
 | Business/Marketing | Visitors: 212

The One B2B Direct Mail Tip Guaranteed to Generate Leads

Business-to-business (B2B) marketing differs greatly from business-to-consumer marketing. Generally, services and products sold to businesses are multifaceted and cost more than services and products .
(July 02, 2008)
 | 
  • Currently nan/5
 | Business/Marketing-Direct | Visitors: 352

5 Different Kinds of Brochure

If you own a business, you have probably had brochures made, or at least thought about it. But do you realize that there are actually 5 different kinds of brochures? Not all brochures work equally ..
(July 03, 2008)
 | 
  • Currently nan/5
 | Business/Advertising | Visitors: 171

The Positive Marketing

When you consider all of the major ad slogans and campaigns, you will begin to notice a trend in them: they're all centered on a positive theme. Let us take the example of some of the most popular ..
(July 06, 2008)
 | 
  • Currently nan/5
 | Internet-and-Businesses-Online/Internet-Marketing | Visitors: 209

Networking Pointers For the Experienced and Non Experienced ..

Do not limit networking to only so-called “networking events. " You need to network wherever you are that is related to work - at a trade show, an industry dinner, conferences, and the list ..
(July 08, 2008)
 | 
  • Currently nan/5
 | Internet-and-Businesses-Online/Internet-Marketing | Visitors: 147

Poster Printing Step by Step

1. Decide what you want to say Obviously, you have to know what information your poster will include before you start to design it. You cannot go into the poster printing design process without ..
(July 09, 2008)
 | 
  • Currently nan/5
 | Business/Advertising | Visitors: 200

Embrace Your Marketing Approach

All the time there are those companies out there who want to focus on every kind of marketing that they can find. They will get some brochures made up while simultaneously designing flyers to send ..
(July 10, 2008)
 | 
  • Currently nan/5
 | Business/Marketing | Visitors: 176

The Copy Writing Technique That Grabs Peoples Attention

One of the biggest rookie mistakes when a business owner is writing his own brochure or flyer printing piece is focusing on the features instead of the benefits. As Perry Marshall says: “Why ..
(July 11, 2008)
 | 
  • Currently nan/5
 | Writing-and-Speaking/Copywriting | Visitors: 185

Give People More Than Just the Facts

If the price is right, if the product has great features, and if it can help improve a person's life, your customers are certainly going to come in and buy it, right? Logic would dictate that if you ..
(July 14, 2008)
 | 
  • Currently nan/5
 | Business/Marketing | Visitors: 186

Be Memorable

From trade shows to conferences to all sorts of little meetings here and there I have come into contact with a lot of people. Even on the streets I will sometimes have conversations start up with ..
(July 15, 2008)
 | 
  • Currently nan/5
 | Business/Marketing | Visitors: 161

How to Choose Which Type of Direct Mail is Right For You

The type of business you have will have a big impact on what kind of direct mail piece will be best for you. Service-oriented businesses like accountants and doctors, only need to communicate with ..
(July 15, 2008)
 | 
  • Currently nan/5
 | Business/Marketing-Direct | Visitors: 206

6 Rebranding Mistakes to Avoid

Businesses have to stay modern to compete with other businesses that are popping up all over the world, and all over the Internet. One of the ways businesses stay modern is to rebrand themselves. If ..
(July 17, 2008)
 | 
  • Currently nan/5
 | Business/Branding | Visitors: 424

How to Create a Compelling Brochure

Although marketing online has seemed to take over the marketing stratosphere, that does not mean it has eliminated traditional offline marketing strategies. Far from it. Actually, people are still a ..
(July 17, 2008)
 | 
  • Currently nan/5
 | Business/Advertising | Visitors: 482

5 Benefits of Using Door Hangers

You have probably had some advertising materials hanging on your door knob when you walked out of the door. These are called, strangely enough, door hangers. They have been around for a long time, ..
(June 26, 2008)
 | 
  • Currently nan/5
 | Business/Advertising | Visitors: 215

Putting Personality Into Your Business

It isn't always just about the service. When I go into a store I expect the service to be good. I'm not always right about that, but I still expect to get good service. After all, that's the least ..
(June 20, 2008)
 | 
  • Currently nan/5
 | Business/Customer-Service | Visitors: 208

Knowing Your Designer

Owning a business is not necessarily the same as handling every conceivable task associated with it. I'm sure there are some people out there who can manage, handle inventory, take care of all of the .
(April 24, 2008)
 | 
  • Currently nan/5
 | Business/Marketing | Visitors: 177

How To Get Past The Sorting Stage in Postcard Marketing

So you have your postcard marketing completed. You have already printed your direct mail tool by an excellent professional postcard printing company. You have a strong design and powerful message ..
(March 31, 2008)
 | 
  • Currently nan/5
 | Business/Marketing-Direct | Visitors: 185

Marketing In the Moment

You place an ad on television. How long after a person sees the ad before they actually decide to come in and buy anything? You send an advertisement through the mail. How many days, weeks, months ..
(April 15, 2008)
 | 
  • Currently nan/5
 | Business/Advertising | Visitors: 176