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 Article Directory   Author   Lisa J. Lehr
 

Lisa J. Lehr  RSS Feed

Published Articles:19
Total Article Views:4,065 (unique visitors)
Total Article Rank:1 /5 (1 Rating)
Lisa J. Lehr
(USA)Author

Lisa J. Lehr's Articles

Articles by: Lisa J. Lehr

Recent Articles

The Money Really Is in the List

It's a truism in Internet marketing: the money is in the list. What does this really mean? The basis of this marketing principle is that people become increasingly likely to buy from you the more ..
(September 23, 2008)
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  • Currently nan/5
 | Internet-and-Businesses-Online/List-Building | Visitors: 233

Haiti Takes the Art World by Storm

Do an Internet search for “Haitian art" and. . .depending on your level of familiarity with the art world. . . you may be surprised, awestruck, blown away, or simply enchanted by what you find. .
(September 04, 2008)
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  • Currently nan/5
 | Arts-and-Entertainment/Visual-Graphic-Arts | Visitors: 230

Small Businesses Can You Afford (Not) to Use a Copywriter?

Traditional business lore says that half of all new businesses fail within the first year. The latest statistics from the Small Business Administration (SBA) show that “two-thirds of new ..
(June 19, 2008)
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  • Currently nan/5
 | Business/Small-Business | Visitors: 201

How to Stay Top of Mind Without Being In Your Face

It's an important question: how often should you e-mail your list? Too frequently, and you risk annoying them and causing them to ignore you or unsubscribe altogether; too infrequently, and you risk ..
(June 26, 2008)
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  • Currently nan/5
 | Business/Marketing | Visitors: 292

7 Great Ways To Use White Papers To Promote Your Business

In case you haven't read my other articles on white papers, a white paper is essentially a combination of an article and a brochure. They're a “soft sell" marketing piece that penetrates ..
(April 15, 2008)
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  • Currently nan/5
 | Business/Advertising | Visitors: 266

Testimonials - You Know How Important They Are, But What If ..

If you've read my articles “Testimonials-a Powerful Sales Tool" and “Powerful Ways to Use Testimonials in Your Promotion, " you're well aware of the power of testimonials in your sales ..
(February 13, 2008)
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  • Currently nan/5
 | Business/Marketing | Visitors: 183

Why a Recession Is No Time to Cut Back on Advertising

Fears of recession have a definite impact on people's buying habits. While it remains to be seen whether a true recession is on the way, a global economic slowdown seems to be a reality for the time ..
(January 31, 2008)
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  • Currently nan/5
 | Business/Advertising | Visitors: 171

Catalogs - If You Don't Have One, You Should

A catalog is an important marketing tool for both online and brick-and-mortar businesses. It doesn't matter what type of business you're in; these days, virtually anything can be purchased from a ..
(January 24, 2008)
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  • Currently nan/5
 | Business/Marketing | Visitors: 177

Smart Strategy in the Self-Help Business - Gender-Specific Help

If you're in the self-help business, the best place to start helping people is to acknowledge the fundamental differences between men and women. The breathtaking success of John Gray's Men Are from ..
(January 10, 2008)
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  • Currently nan/5
 | Reference-and-Education/Science | Visitors: 161

A Business Opportunity With Unlimited Growth Potential - Green .

Want to start a business that fills a universal need? One that appeals to the traditionalist and the progressive thinker alike? One with unlimited growth potential? Green burial products could be the .
(January 10, 2008)
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  • Currently nan/5
 | Business/Entrepreneurialism | Visitors: 194

How to Target Your Market

The number of people who buy products and services is nearly infinite. But the number of people who want and need your product or service is definitely finite. Trying to market to everyone is a ..
(December 20, 2007)
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  • Currently nan/5
 | Business/Marketing | Visitors: 164

Delicious Opportunity in the Food Business - Chocolate

If you're in the food business, there's a niche where you can capture buyers from a wide spectrum of the market: chocolate. This has always appealed to gourmets, but now it can rightfully be marketed .
(December 21, 2007)
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  • Currently nan/5
 | Food-and-Drink/Chocolate | Visitors: 171

Your USP - Does Your Competition Have a Better One?

Marketers, one of the first things you need to know if you want to succeed in business is this: What's your USP? In his book Reality in Advertising, Rosser Reeves, Chairman of the Board at Ted Bates ..
(December 19, 2007)
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 | Business/Marketing | Visitors: 218

3 Ways to Get Free (or Inexpensive) Publicity for Your Business

Advertising is expensive-right? Well, it certainly can be. To make matters worse, if not done right, it can also be ineffective. That's the worst of both worlds-expensive and ineffective. But there ..
(December 19, 2007)
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  • Currently nan/5
 | Internet-and-Businesses-Online/Internet-Marketing | Visitors: 120

How to Save Money on Your Marketing

Unless they're independently wealthy and run their business as a hobby, every marketer of a product or service wants to how to do it in the least wasteful, most cost-effective manner. Well, the title .
(December 19, 2007)
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 | Business/Marketing | Visitors: 162

7 Ways to Get the Best Deal on a Marketing Program

1. Choose the best copywriter you can afford. Go with a top-tier one if you can; if not, a mid-level copywriter. You probably won't save money in the long run by choosing a cheap one. Top-level ..
(December 19, 2007)
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  • Currently nan/5
 | Business/Marketing | Visitors: 160

How to Capitalize on Women's Biggest Health Worries

Women and their health concerns loom large in public awareness these days. With the growing awareness that the sexes respond differently to traditional medicine comes an increased interest in natural .
(December 13, 2007)
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  • Currently nan/5
 | Business/Marketing | Visitors: 200

The Power of Storytelling - 5 Things to Include in Your ..

"On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. . . . Recently, these men returned to ..
(December 13, 2007)
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  • Currently nan/5
 | Business/Marketing | Visitors: 202

Profitable Strategy in the Pet Business - Treat Pets Like ..

A businessperson with even a casual liking of pets is positioned to capitalize big-time on America's pet craze. All you need to do is keep in mind that Americans increasingly treat their pets as ..
(November 25, 2007)
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  • Currently 1.00/5
 | Business/Marketing | Visitors: 560