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 Article Directory   Author   Linda Morton

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Published Articles:5
Total Article Views:3,317 (unique visitors)
Total Article Rank:2.81 /5 (16 Ratings)
Linda Morton

Linda Morton's Articles

Articles by: Linda Morton

Recent Articles

Free Marketing Research For Small Business Owners

Marketing research isn't used as much by small business owners as by large businesses and corporations. The major reason is that small business owners often don't know how to conduct marketing ..
(June 18, 2008)
  • Currently 3.20/5
 | Business/Marketing | Visitors: 223

Four Reasons Why Global and Domestic Marketing Must Differ

The world is a small place thanks to the Internet, but there are still plenty of differences between people. Those differences often translate into problems when companies have to market across ..
(June 22, 2008)
  • Currently 2.67/5
 | Business/International-Business | Visitors: 1393

Four Reasons Why Mass Marketing Doesn't Work For Small ..

Mass marketing or brand marketing is the type of marketing that large businesses and corporations use. Its major purpose is to gain visibility for a product or business and to build the business ..
(March 24, 2008)
  • Currently 3.67/5
 | Business/Marketing | Visitors: 277

Market Segmentation By Generations

Market segmentation by generation market segments provides a wealth of information about target market members. Small business owners can use this information to improve their marketing. Knowing ..
(March 18, 2008)
  • Currently 1.00/5
 | Business/Marketing | Visitors: 1207

Branding Strategy for Small Businesses, Part 1

Branding strategy is a means to increasing profitability that is ignored by many small business owners. Although large corporations have adopted branding strategy and realize the importance of a ..
(August 16, 2007)
  • Currently nan/5
 | Business | Visitors: 217