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 Article Directory   Author   Leslie McKerns
 

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Published Articles:15
Total Article Views:2,782 (unique visitors)
(USA)Author

Leslie McKerns's Articles

Articles by: Leslie McKerns

Recent Articles

The Two C's of Marketing - The Silver Bullet to Success

The two C’s of marketing can be summed up as Customers and Competition. If you can understand these two elements of marketing, you can be on the way to harnessing the silver bullet to success. .
(August 26, 2007)
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  • Currently nan/5
 | Business | Visitors: 174

Justifying Outside Help - What's Killing Your Time and why 40 ..

Justifying Outside Help – at times we all need consultants. You are not alone in considering outside talent; 60% of all businesses use independent contractors, and according to the Bureau of Labor ..
(July 09, 2007)
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 | Business/Strategic-Planning | Visitors: 132

Top Secrets of Using Strategy and PR When Responding to an RFP .

Whether the request is an RFP (Request for Proposal) or an RFQ (Request for Qualifications) there are top secrets for using strategy and PR in your response. Here’s a method for putting the top .
(July 02, 2007)
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 | Business/Strategic-Planning | Visitors: 158

Sustainability - The Future is Here and It's Full of Holes

The future of building technology is here and it’s full of holes. The Swiss cheese exoskeleton shell of COR, the first sustainable, mixed use condominium in Miami, Florida is a hyper-efficient ..
(June 22, 2007)
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 | News/Environmental | Visitors: 191

Marketing to Sell Products - What to Look for in a Strategic ..

When firms seek to sell products, some part of the process makes them wonder if they could benefit from the help of a professional marketing firm. In fact, just recently the following companies came ..
(May 30, 2007)
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 | Business | Visitors: 151

How to Hit the PR Jackpot

As a business leader, you are constantly reading publications, studying their content and consistently reading articles about your competitors. Having heard that what others say about you is weighed ..
(March 26, 2007)
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 | Business | Visitors: 150

How To Give Great Media Interviews

As a Publicist and writer, I am constantly called upon to interview subjects for magazine feature and news articles. People always ask me, can you get me published? What they are really asking is, ..
(February 28, 2007)
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 | Business | Visitors: 170

Marketing & Business Development Questionnaire: Diagnose ..

Directions: Squint your eyes tight and reach frantically for sand (to bury your head). Or…you could thoughtfully and completely answer all questions in this marketing quiz. There are no right or ..
(February 23, 2007)
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 | Business | Visitors: 185

Marketing & Business Development Questionnaire: How to ..

Directions: As in Part One, thoughtfully and completely answer all questions. There are no right or wrong answers. If you are not currently doing something on this list, it does not mean that you ..
(February 23, 2007)
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 | Business | Visitors: 326

Making Your Bid Proposal as Outstanding as a Best Selling ..

In part one of Making Your Bid Proposal as Outstanding as a Best Seller, we examined how readers go through seven steps in 30 seconds to decide whether they want to purchase a book. Now we will look ..
(February 22, 2007)
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 | Business | Visitors: 253

Avoiding a Boom Bust Cycle - What Top Companies Know to Do

Company A likes bricks. In fact, they will wait for one to drop on their head before they make a decision. Then, in crisis mode, the big brass assembles the quaking troops and hands them limited ..
(February 18, 2007)
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 | Business | Visitors: 144

Why Publicity Dazzles and Why You Might Consider a Publicist

When it comes to promoting your business, there are two stars, marketing and publicity. Marketing is about position and placement, and a Publicist works hands in hand with Marketing to interpret your .
(February 06, 2007)
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 | Business | Visitors: 155

My Marketing Plan Is Complete - Am I Missing Something?

The business world is a strange place, filled with the lush potential and intoxicating beauty of a tropical jungle, and all the deadly elements that lie beneath. The Marketing Plan is your guide to ..
(February 02, 2007)
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 | Business | Visitors: 283

My Marketing Plan is Complete - Am I Missing Something? Part ..

You have reached a pinnacle; your marketing plan is complete. Immediately you think - Am I missing something? In Part One you visited the first seven (7) essential elements of a successful Marketing ..
(February 02, 2007)
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 | Business | Visitors: 158

What is the Secret Weapon that Differentiates a Sizzling Firm?

Virtually all sizzling firms use a secret weapon to dominate their market. What is the secret weapon that differentiates a sizzling firm? The answer is that sizzling firms have a publicist. A ..
(February 02, 2007)
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 | Business | Visitors: 152