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 Article Directory   Author   Kristen Michaelis

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Published Articles:6
Total Article Views:1,005 (unique visitors)
Kristen Michaelis

Kristen Michaelis's Articles

Articles by: Kristen Michaelis

Recent Articles

Slow Food Movement Grows - Take the REAL FOOD Challenge

I am a rebel. I like to eat red meat. I think butter is good for me. I drink my milk raw. I avoid pre-packaged foods like the plague. I don't believe the health claims on food labels. And, I like my ..
(December 08, 2008)
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 | Food-and-Drink | Visitors: 214

What Shapes Your Food Worldview?

Everyone has an idea of what “healthy" food is. Vegans, vegetarians, Atkins-for-lifers. You. Me. For most of us, this food worldview takes shape unconsciously as we go about our lives absorbing .
(December 08, 2008)
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 | Food-and-Drink | Visitors: 162

Stuck Writing Copy For An Average Company Or Service? How ..

"We're the same as everybody else" hardly sells. But if your client's product or service isn't anything special or unique, what kind of a claim can you possibly make about them to outstrip the ..
(September 02, 2007)
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 | Writing-and-Speaking/Copywriting | Visitors: 104

7 Easy Ways To Get A Faster Response To Your Email

You spend a huge chunk of your day sending and receiving emails. Popular, quick, and convenient, emails have revolutionized business communications. Here are 7 easy ways to improve your email's ..
(August 09, 2007)
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 | Business/Workplace-Communication | Visitors: 211

The Biggest Tagline Mistake, And How To Avoid Making It

Taglines work. I remember several great ones from marketing generations past. I bet you do, too. Decades later, you can probably still name the brands these taglines represented: Where's the beef? ..
(August 05, 2007)
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 | Business/Marketing | Visitors: 189

Short And Sweet? Long Copy Isn't Always Bad Copy

According to Stephen King, the secret to successful writing is to “take out the bad parts. " Sounds straightforward, doesn't it? But many marketers and writers confuse brevity with concision. ..
(July 22, 2007)
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 | Writing-and-Speaking/Copywriting | Visitors: 125