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 Article Directory   Author   Kris Bovay
 

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Published Articles:23
Total Article Views:14,022 (unique visitors)
Total Article Rank:2 /5 (4 Ratings)
Kris Bovay
(USA)Author

Kris Bovay's Articles

Articles by: Kris Bovay

Recent Articles

Profit 101 - Understanding How to Calculate Profit and Improve .

Profit is an indicator of business success. All business owners need to understand how to calculate profit. Businesses are not sustainable without earning profit. Small business owners are ..
(November 11, 2008)
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  • Currently nan/5
 | Business/Small-Business | Visitors: 268

After Profit Maximization Comes Cash Flow Management - 8 Tips ..

Profit maximization is a key goal for most small business owners. Profit is what keeps businesses operating; and it's the reason you're in business. But from the short term perspective, business ..
(November 11, 2008)
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  • Currently nan/5
 | Business/Small-Business | Visitors: 216

Marketing Mix - Top 4 Promotion Mix Tactics

Marketing mix is part of your marketing plan. It defines product, place, price and promotion. The promotion mix targets raising product or brand awareness, communicating the unique value proposition ..
(August 10, 2008)
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  • Currently nan/5
 | Business/Marketing | Visitors: 453

Why is Scenario Analysis (and Planning) Important to Your ..

First, what is scenario planning and scenario analysis? Scenario planning has been used for many years within the military to plan strategy and build preparedness for the unexpected. The importance ..
(August 10, 2008)
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  • Currently nan/5
 | Business/Small-Business | Visitors: 149

The Importance of Key Business Performance Indicators to Small .

How do you know how well your small business is doing? Do you look at profit? Do you look at your sales numbers? Do you measure growth? Most businesses use monthly financial statements, which include .
(June 21, 2008)
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  • Currently nan/5
 | Business/Small-Business | Visitors: 491

The Two Sided Nature of Being a Small Business Owner

As a small business owner, you will need to be both a leader and a manager; even if you don't have any employees. Why? As an owner you will need to lead your business and be able to envision your ..
(June 21, 2008)
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  • Currently nan/5
 | Business/Small-Business | Visitors: 222

Why Knowing How to Sell is More Important Than Knowing What to .

Small businesses that hire to fill sales jobs often spend a lot of time looking for in-industry people; that is, people who know and sell the same products or services that the business sells. The ..
(June 25, 2008)
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  • Currently nan/5
 | Business/Sales | Visitors: 553

Market Segmentation To Help You Gain And Or Grow Market Share ..

You don't need to buy market share, you need to learn how to earn market share. Market segmentation is one of the functions within the overall marketing plan that will help you earn your share of the .
(July 01, 2008)
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  • Currently nan/5
 | Business/Marketing | Visitors: 508

Target Marketing Choose Best Fit Targets to Increase Sales

Part 2 of 2 Your marketing plan must include a market segmentation approach and the identification of your target market or markets (you can focus on more than one target market, but ideally not more .
(July 07, 2008)
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  • Currently nan/5
 | Business/Marketing | Visitors: 308

Competitive Intelligence is Not an Oxymoron It is a Marketing ..

Competitive intelligence is a marketing tactic that needs to be included in your strategic marketing plan. In business, almost everything you do has to take into account the environment in which you .
(July 08, 2008)
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  • Currently nan/5
 | Business/Marketing | Visitors: 183

Value Based Sales A 6 Step Approach to Increasing Your Sales

Selling value is easier than you might think but it does take a rather systematic approach to sell value effectively. Value based selling is a matter of clearly selling value to your customers. In ..
(July 08, 2008)
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  • Currently 1.00/5
 | Business/Sales | Visitors: 331

To Build Competitive Advantage in to Your Marketing Plan Build .

The marketing mix section of your marketing plan contains four elements: product, price, promotion and place (also known as distribution). Product always needs to be considered first because the ..
(July 09, 2008)
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  • Currently nan/5
 | Business/Marketing | Visitors: 470

Is Psychological Pricing an Effective Strategy?

Price has a psychological value. Buyers will buy a high priced product because they believe that the high price is a good indicator of value. Their perception is not reality based, it is ..
(July 19, 2008)
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  • Currently nan/5
 | Business/Marketing | Visitors: 1161

Marketing Mix 4 Pricing Strategy Alternatives

Pricing is an important part of your marketing mix strategies. Pricing can help or hinder your product or service sales. Given that your product is good quality, that it has the features and benefits .
(July 19, 2008)
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  • Currently nan/5
 | Business/Marketing | Visitors: 2422

When to Use a Loss Leader Pricing Strategy

Loss leader pricing is a strategy used commonly by retailers: They price one item at cost or below cost. They advertise that low price. And when buyers come into the store, they will often buy more ..
(July 19, 2008)
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  • Currently nan/5
 | Business/Marketing | Visitors: 408

Market Penetration Pricing A Quick Market Entry Pricing ..

Market penetration pricing is a quick-entry price strategy that assumes low price will gain high sales volume which, in turn, will result in lowering costs. This strategy is used in price sensitive ..
(July 19, 2008)
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  • Currently nan/5
 | Business/Marketing | Visitors: 2118

When to Use Value Pricing Or Perceived Value Pricing 2 Pricing .

Value pricing is a strategy that businesses with a high value product or service use. The strategy is to sell the high value product or service at a low, value price. Note: this price is not to be ..
(July 19, 2008)
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  • Currently nan/5
 | Business/Sales-Management | Visitors: 535

When to Use Price Skimming Or Market Skimming As a Pricing ..

Your pricing strategy is one of many of marketing strategies that you will use in your business and it's very important to get this strategy right because the right price strategy (along with the ..
(July 19, 2008)
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  • Currently nan/5
 | Business/Sales-Management | Visitors: 1025

When to Use a Product Line Pricing Strategy

Let me state the obvious: you can only use a product line pricing strategy if you have a whole product line or if you are in the process of building a whole product line (more than one product, and ..
(July 19, 2008)
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  • Currently 2.00/5
 | Business/Sales-Management | Visitors: 498

The Effectiveness of a Promotional Pricing Strategy

Promotional pricing is typically used when new products are being introduced to the market. It can also be used to stimulate demand for products or services with lagging demand. This strategy of ..
(July 19, 2008)
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  • Currently nan/5
 | Business/Sales-Management | Visitors: 830

Price Contributes Revenue 11 Pricing Strategies to Consider

Pricing is the only element of marketing mix that provides revenue (the other three of four marketing mix elements - product, promotion and place - are costs). It is an element that, if human, would ..
(July 19, 2008)
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  • Currently nan/5
 | Business/Sales | Visitors: 321

Building Your Sales Plan - Top 10 Assumptions

If your business has a strong and achievable sales plan, your sales staff (whether that's you as a small business owner, or your employees) will be able to focus on selling to the plan. As a manager ..
(June 30, 2008)
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  • Currently 2.50/5
 | Business/Sales-Management | Visitors: 279

Products Or Services Don't Sell Themselves - Even If We Wish ..

Selling is a very challenging job. Even though many people believe they can do it, only a few do it really, really well. Sales management of this group of people can also be challenging. What sales ..
(July 08, 2008)
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  • Currently nan/5
 | Business/Sales-Management | Visitors: 273