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 Article Directory   Author   Kevin P. Dervin
 

Kevin P. Dervin  RSS Feed

Published Articles:31
Total Article Views:31,155 (unique visitors)
Total Article Rank:1.8 /5 (5 Ratings)
Kevin P. Dervin
(USA)Author

Kevin P. Dervin's Articles

Articles by: Kevin P. Dervin

Recent Articles

Network Marketing Success - It's All In The Follow-Up

Why are so many network marketers struggling to make it big? Network marketing is often described as a simple business. It just takes focus and a willingness to do the work - even if it's only part ..
(February 26, 2008)
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  • Currently 0.00/5
 | Home-Based-Business/Network-Marketing | Visitors: 177

Building Great Referral Alliance Partnerships

Too many small businesses don't have an integrated marketing strategy and plan. Instead, the marketing tends to be very reactive to whatever is happening to the business currently. You want to ..
(August 08, 2006)
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  • Currently 0.00/5
 | Business/Networking | Visitors: 172

A Systematic Approach To Continuous Lead Generation

Lead generation is the lifeblood of any small business. Without leads you don't get new business. Without new business you go away. It's as simple as that. Being the best at what you do does not ..
(June 26, 2006)
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  • Currently 0.00/5
 | Business/Strategic-Planning | Visitors: 265

Three Steps to Your Ultimate Marketing Message

Have you created a core marketing message to use throughout all of your marketing efforts? I'm not talking about some catchy slogan or play on words using the name of your business or the service you .
(April 24, 2006)
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  • Currently 1.00/5
 | Business/Networking | Visitors: 336

Three Big Barriers To Small Business Marketing Success

When you feel like you’re always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can ..
(September 17, 2004)
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  • Currently 0.00/5
 | Business/Small-Business | Visitors: 723

Target Marketing: Define Your Absolute Best Clients

Far too often we see small businesses rush into doing things without planning and preparing. Unfortunately, marketing is a great case in point. Many small businesses set up shop and then hurry to ..
(September 16, 2004)
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  • Currently 0.00/5
 | Business/Marketing | Visitors: 671

Do You Get Attention With Your 30-Second Introduction?

I went to a networking event the other day where the meeting leader said, “We’re going to skip doing the 30-second introductions today because mine’s so bad and it doesn’t ..
(September 17, 2004)
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  • Currently 0.00/5
 | Business/Marketing | Visitors: 847

Want To Be A Stronger Marketer? Work Your Marketing Muscles!

You want to be more flexible? You have to stretch your muscles. Want to be physically stronger? You have to find a way to workout and build your muscles. Want to be a stronger marketer? You’ve ..
(September 17, 2004)
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  • Currently 0.00/5
 | Business/Marketing | Visitors: 608

Make An Action Plan To Improve Customer Service

Customer Service is a critical factor for keeping your clients coming back and ensuring they’ll refer you to others. Growing your business will be a difficult task at best if you don’t ..
(September 17, 2004)
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  • Currently 1.00/5
 | Business/Customer-Service | Visitors: 851

Two of the Biggest Hurdles

As I was preparing for a presentation recently, I was trying to figure out why small businesses have trouble marketing themselves consistently. If we know we need to be marketing, why don’t we ..
(September 16, 2004)
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  • Currently 0.00/5
 | Business/Marketing | Visitors: 636

Put Your Marketing To The "So What?" Test

Want to get Better at your Marketing today? For many service business owners, marketing can be a real mystery. We don't really know exactly how it works. We're not real sure about what works best for .
(September 15, 2004)
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  • Currently 0.00/5
 | Business/Marketing | Visitors: 685

You Must Get Going If You Want To Get Growing

For many of service-based businesses out there, it's not that you don't know you should be marketing or don't want to get better at it. It's just that you don't. For some, it might be that you don't .
(September 15, 2004)
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  • Currently 0.00/5
 | Business/Marketing | Visitors: 604

Small Business Marketing: Are We There Yet?

Small business marketing is not like taking a family vacation. Did anybody take a family vacation this summer? Do you have children of your own, or do you remember what it was like when you were a ..
(September 15, 2004)
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  • Currently 0.00/5
 | Business/Marketing | Visitors: 662

7 Step Plan To Get Going With Networking

Whether you’re an introvert or an extrovert, feel like you have the gift of gab or just don’t know how to make small talk, networking know-how is very important for your business ..
(November 06, 2004)
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  • Currently 0.00/5
 | Business/Networking | Visitors: 936

Small Business Marketing - Clarify Success

When you hear the word “success” does it bring on visions of fame and fortune for your business? Have you clarified and articulated what that success will look like for your business and ..
(December 09, 2004)
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  • Currently 0.00/5
 | Business/Small-Business | Visitors: 593

Marketing Strategy - Spell Out Your Unique Value

I attended a “Sales Focus” seminar a few years back in which the speaker asked this key question. “Why, based on all the competitive alternatives available to me, would I want to ..
(December 09, 2004)
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  • Currently 0.00/5
 | Business/Marketing | Visitors: 535

Marketing Strategy - Shift the Focus

Most of the service providers I’ve worked for or with don’t like marketing or selling. In fact, a lot of them will say they “hate it. ” At the very least, they’ll tell ..
(December 10, 2004)
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  • Currently 3.00/5
 | Business/Marketing | Visitors: 783

Marketing Planning - Preparation and Accountability

We all know the saying, “Failing to plan (prepare) is planning (preparing) to fail. ” I truly believe in this statement and I hope you do as well. Building your service business, ..
(December 09, 2004)
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  • Currently 0.00/5
 | Business/Marketing | Visitors: 561

Marketing Strategy - What's Your System?

Where Do Most of Your Clients Come From? Is it from your marketing and sales system? When I meet people for the first time and they understand that I'm a marketing consultant, I'm frequently asked, ..
(December 10, 2004)
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  • Currently 0.00/5
 | Business/Marketing | Visitors: 658

Key Marketing Strategy - You Need To Stay Visible!

If you want to get consistent results from your marketing, you need to stay visible to clients and prospects. But, how do you do that? It's not going to do you a whole lot of good if you produce a ..
(February 20, 2005)
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  • Currently 0.00/5
 | Business/Marketing | Visitors: 585

Small Business Marketing - How Important Are Your First Words?

"What do you do?" It just might be one of the most asked questions there is, at least here in America. Are you prepared to answer this question and make a positive impression for your business at ..
(February 20, 2005)
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  • Currently 0.00/5
 | Business/Small-Business | Visitors: 567

Simple Marketing Idea - Big Marketing Results!

Have you ever noticed how many times it's the simplest concepts that end up working the best? The same is so true when it comes to marketing. I'm constantly amazed at just how powerful some of the ..
(June 24, 2005)
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  • Currently 0.00/5
 | Business/Marketing | Visitors: 497

Marketing Plans... A Simple Approach To Get Off The Marketing ..

Are You Riding The Marketing Roller Coaster? If you're like many of the small business owners or independent professionals I meet, then running and marketing your business can be like riding on a ..
(June 24, 2005)
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  • Currently 0.00/5
 | Business/Marketing | Visitors: 469

Fail Your Way To Small Business Marketing Success!

Are you willing to fail your way to great marketing Success? Success is a learning process. It's an ongoing process - a continual quest. Do you believe that marketing success is a learning process? ..
(June 24, 2005)
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  • Currently 0.00/5
 | Business/Marketing | Visitors: 473

Mastering the ABCD's of Small Business Marketing & Selling

I believe that small business marketing and selling follows a certain flow. The pace of the flow may differ depending on what you’re selling, but I still see the flow for virtually every small ..
(June 24, 2005)
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  • Currently 0.00/5
 | Business/Marketing | Visitors: 482