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 Article Directory   Author   Ken Sundheim 4
 

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Published Articles:127
Total Article Views:39,666 (unique visitors)
Total Article Rank:2.86 /5 (28 Ratings)
Ken Sundheim
(United States)Author

Ken Sundheim's Articles

Articles by: Ken Sundheim

Recent Articles

Too Good For Us: Marketing Mistakes that Kill a Company

"Let's Tweet and Put Up a Facebook Page - It's Branding!" Tweet and play with Facebook and LinkedIn all you want, but your business won't survive. If you're in business-to-business sales, nobody ..
(March 23, 2011)
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  • Currently nan/5
 | Business/Marketing | Visitors: 275

Common Missteps for Entrepreneurs Starting Out

Below-Market Pricing Many first-time entrepreneurs are looking for any and every way to become competitive. Some think they will get a competitive advantage by lowering their prices below market ..
(March 22, 2011)
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  • Currently nan/5
 | Business/Marketing | Visitors: 237

Got an Interview? Use the FBI as Your Guide

In July 2003, the United States Army located Qusay and Uday Hussein. Upon finding the two, a 3 hour battle ensued between our troops and the two sons of the infamous Saddam Hussein, otherwise tagged ..
(March 21, 2011)
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  • Currently 1.00/5
 | Business/Careers-Employment | Visitors: 258

Make Money by Marketing Your Reputation Stand Out

1. Real ethics are an absolute necessity. In today's work environment, there is a sense that a person should do anything it takes to close a sale. With this mentality, ethical lines are often ..
(March 18, 2011)
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  • Currently nan/5
 | Business/Marketing | Visitors: 288

Outsourcing and Status Quo: How to Kill Your Marketing ..

- Marketing is a form of a self-expression. I think of it as an art, but you don't have to be Picasso to make money off of it. An example I can give is that I do prefer Apples to PCs, but part of ..
(March 16, 2011)
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  • Currently nan/5
 | Business/Marketing | Visitors: 211

Using Management and Marketing to Drive Your Revenue

Good management When it comes to the success of an organization, management is always the first variable of the equation. A company could either have managers or it could have leaders. The former ..
(March 15, 2011)
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  • Currently nan/5
 | Business/Marketing | Visitors: 210

Hard Work and Excellence: No Shortcuts to Wealth

"Winning the lottery isn't always what it's cracked up to be, " Adams comments. “I won the American dream but I lost it, too. It was a very hard fall. It's called rock bottom, " says Evelyn ..
(March 14, 2011)
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  • Currently nan/5
 | Business/Careers-Employment | Visitors: 268

Sales Habits for the Entrepreneur

Bring Ideas To The Table, Solve Problems Sales is quite easy, though most don't make it out to be. At the end of the day, sales is about solving the customer's problems and doing so by offering ..
(March 10, 2011)
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  • Currently nan/5
 | Business/Sales | Visitors: 324

Thought Exercises to Expand Your Small Business

- Write down the main concerns of your customers When your clients go to sleep at night, what is on their mind? The thought sounds strange, but everybody has a motivation for buying a product or ..
(March 08, 2011)
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  • Currently nan/5
 | Business/Careers-Employment | Visitors: 249

Making It as a Start-Up in Today's Economy

The first year of a business is a sprint. It is a rush to the next year so the survival odds increase and so that the business can flourish. Below, you will find four tips to help your start-up ..
(March 07, 2011)
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  • Currently nan/5
 | Business/Careers-Employment | Visitors: 229

New Rules for Online Searches

In 2011, almost all resume writers have failed to understand that nearly all resumes are written online. Simply knowing this can give the job seeker an amazing advantage. For instance, a mere 30% of .
(March 03, 2011)
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  • Currently nan/5
 | Business/Careers-Employment | Visitors: 238

Your Resume Objective: Objectively Crucial

99.99% of job seekers don't think about the reason why a solid, well-written and compelling resume objective is that the resume is nearly always read on the web. The bulk of website readers (70%) do .
(March 02, 2011)
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  • Currently nan/5
 | Business/Careers-Employment | Visitors: 229

The Only Way to Win in B2B sales

It's Not Next Tuesday, It's Not After Your Grandma Visits. . . It's now. Get it done. Let your competition email the prospect two days late. Let your competition be the ones taking the brunt of a ..
(February 25, 2011)
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  • Currently nan/5
 | Business/Sales | Visitors: 221

Entrepreneurship Tricks: Marketing, Specificity, Simplicity

1. Keep it service-based and simplistic. I was recently told by someone that their new invention was going to be global; it was going to be the next big thing. Then, I asked him about production, ..
(February 24, 2011)
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  • Currently nan/5
 | Business/Careers-Employment | Visitors: 244

Negatively, Stagnation, and Other Cues to Change Jobs

Regardless of how unhappy they are, people are always afraid to move jobs. Though the odds of success may be higher at another company, it is the uncertainty that clouds their judgment. I have seen ..
(February 23, 2011)
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  • Currently nan/5
 | Business/Careers-Employment | Visitors: 242

Gain the Best Reputation in Your Industry

For the entrepreneur, creating an industry disruption is thoroughly annoying your competition solely based on your existence as a human being. Every now and again, companies come to my staffing ..
(February 18, 2011)
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  • Currently nan/5
 | Business/Careers-Employment | Visitors: 243

Thinking Tricks to Becoming an Entrepreneur

(1) Entrepreneurs Know Customer Service - The Basis Of Good Sales Entrepreneurs, among many other skills, are tremendous when it comes to sales and customer service. Since sales is simply good ..
(February 15, 2011)
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  • Currently 1.00/5
 | Business/Careers-Employment | Visitors: 333

The Job Search: Marketing Your Resume and Yourself

- SEO your resume: For those who don't know, SEO is an acronym for Search Engine Optimization. SEO is a marketing tactic aimed to rank websites higher in various Google (and other search engine) ..
(February 10, 2011)
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  • Currently nan/5
 | Business/Careers-Employment | Visitors: 202

Forget Networking: Try Working Hard

Skimming employment and job seeking articles on the web, I came across the quintessential, “It's About Who You Know, " article. This thought process is a give up, stop working and accept your ..
(February 09, 2011)
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  • Currently nan/5
 | Business/Careers-Employment | Visitors: 172

Outwit Your Interviewing Competition

Many job seekers worry too much about the interview and forget the fact that for any well paying, interesting job, there is going to be a plethora of other interviewers reaching for the same goal and .
(February 08, 2011)
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  • Currently nan/5
 | Business/Careers-Employment | Visitors: 178

Less is More: The Few Times to Negotiate Salary

Although I have a very keen eye for spotting a fair amount of negotiation tactics, I find negotiation, in most circumstances, to simply be a hindrance to the normal flow of business. For a moment, ..
(February 07, 2011)
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  • Currently nan/5
 | Business/Careers-Employment | Visitors: 212

Quick Tips To Improve Your Cover Letter

After posting an open internship at my organization, we received about one hundred different resumes from students all around the New York City area. Accompanied with the majority of these documents ..
(February 04, 2011)
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  • Currently nan/5
 | Business/Careers-Employment | Visitors: 269

Starting on the Right Foot as a Sales Manager

The problem starts day one and the situation is nearly always the same. A new sales manager, fresh from the sales pit, takes over a business development team and, instinctively they begin to coach ..
(February 01, 2011)
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  • Currently nan/5
 | Business/Sales | Visitors: 209

Finding the Perfect Fit: Choosing Your Recruiter

For any company, staffing the right people can be nearly impossible. At the same time, finding a job that best plays to the strengths of the applicant can prove to be just as daunting. Many times, ..
(January 31, 2011)
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  • Currently nan/5
 | Business/Careers-Employment | Visitors: 211

Want to Keep Your Job? Pay Attention

At one time or another, nearly everybody in the business world has felt that they were going to be fired or laid off. Sometimes this is an unavoidable evil while other times the prospect of getting ..
(January 28, 2011)
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  • Currently nan/5
 | Business/Careers-Employment | Visitors: 240