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 Article Directory   Author   Kelly O'Brien
 

Kelly O'Brien  RSS Feed

Published Articles:36
Total Article Views:29,673 (unique visitors)
Total Article Rank:3 /5 (1 Ratings)
(USA)Author

Kelly O'Brien's Articles

Articles by: Kelly O'Brien

Recent Articles

Bird by Bird

It’s easy to feel overwhelmed by marketing. First, there’s so much to learn: What works? What’s a waste of your time? Where should you invest your energy and money? Then you have to .
(July 07, 2005)
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  • Currently 0.00/5
 | Writing-and-Speaking/Writing | Visitors: 715

Three Easy Lessons to Take Your Online Marketing to the Next ..

I just spent the last week in two very different, but parallel universes. After helping researchers in a federal government agency work on getting their science understood and used in the ..
(February 11, 2005)
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  • Currently 0.00/5
 | Internet-and-Businesses-Online/Internet-Marketing | Visitors: 597

Sum of Its Parts

I just spent a week at the beach with my family and, as much as I vowed not to think about work, stumbled onto a highly relevant lesson for marketing professional services. It was actually my mother .
(January 03, 2005)
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 | Business/Marketing | Visitors: 718

Love My Dentist

I love my dentist! When is the last time you could say that about yours? True, dentists do tend to get a bad rap (remember Steve Martin's sadistic character in the movie, Little Shop of Horrors?). ..
(January 03, 2005)
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 | Business/Marketing | Visitors: 1092

If My Work is Good Enough

"If My Work is Good Enough, I Shouldn't Have to Market, Right?" Don't you think that good work should speak for itself. . . that if you're good enough at what you do, you shouldn't have to hustle up ..
(January 03, 2005)
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  • Currently 0.00/5
 | Business/Marketing | Visitors: 704

How to Earn the Right

"How to Earn the Right. . . " Marketing your professional services is a lot like dating: you have to earn the right to be intimate. In both endeavors, you can't skip or rush through levels of ..
(January 03, 2005)
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  • Currently 0.00/5
 | Business/Marketing | Visitors: 762

Shine a Spotlight on Your Professional Service Firm

As a life-long dancer, I know a bit about the importance of good preparation before performance. Before a dancer is ready for the spotlight, she has to master the basics including alignment, ..
(December 13, 2004)
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  • Currently 3.00/5
 | Business/Marketing | Visitors: 668

Why Smart People Don't Know How to Market

As an educated professional, your success is based on what you know, your education, your intelligence, and your creativity. Even if you’re just starting out, you’ve achieved success just .
(December 13, 2004)
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  • Currently 0.00/5
 | Business/Marketing | Visitors: 856

Painless Marketing for People Who Hate to Market

Face it…you know you’ve got to do something to keep a steady stream of clients coming to your professional service firm. But when it comes to the m-word (marketing), you’d rather not. ..
(December 23, 2004)
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  • Currently 0.00/5
 | Business/Marketing | Visitors: 719

Turbo-Charge Your Rollout with ERM

Employees are the often-neglected stakeholders in the success or failure of a CRM (Customer Relationship Management) initiative. But employees don't always resist new ways of doing business. If you ..
(December 13, 2004)
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 | Business/Management | Visitors: 609

CRM: Strategic Engine or Just Another Tool?

CRM…strategic engine or just another technology tool? How would you answer this question about your company's CRM initiative? It depends on how honest you are in answering some other questions, ..
(January 03, 2005)
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  • Currently 0.00/5
 | Business/Marketing | Visitors: 703

How to Up-Sell Change

As Freud cautioned, it's insanity to keep doing the same thing and expect different results. You know things have to change. Business as usual is a guarantee to fail. Your boss supports you, but is ..
(December 13, 2004)
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 | Business/Marketing | Visitors: 794

The First Rule of CRM for Financial Services

Things have to change. Cross selling is not going to happen simply by installing new CRM technology. A corresponding movement from a transaction mentality to the underlying CRM principle of focusing ..
(December 23, 2004)
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 | Business/Marketing | Visitors: 775

CRM Star Wars: When Marketing is from Venus and IT is from Mars

Inherent tensions exist between marketing and IT. This is often compounded by lots of cross-talk, with each function on different channels. When tension becomes unresolved conflict, CRM strategy is ..
(December 13, 2004)
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 | Business/Marketing | Visitors: 786

Your Secret Marketing Weapon

As a professional service provider, you’re paid for what you know. People come to your firm for the expertise you offer, first and foremost. Did you also realize that this is also your secret ..
(December 13, 2004)
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 | Business/Marketing | Visitors: 716

Take Your Firm to the Next Level

So you did such a good job in 2003 at bringing in new clients to your firm that you’re swamped with business, your firm is large and growing, and all parts of your marketing system are in place .
(December 13, 2004)
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 | Business/Management | Visitors: 6315

The M-Word (Marketing) Phase 2

Last month we looked at what you need to do before you spend money on marketing brochures, a website, advertising or even go out to network. During Phase 1, it’s all about crafting your ..
(December 13, 2004)
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  • Currently 0.00/5
 | Business/Marketing | Visitors: 657

Differentiate or Die

Sounds pretty harsh, doesn’t it? Well, I can tell you from personal experience with both my own business and with my clients, “differentiate or die” is not an exaggeration. Whether ..
(December 13, 2004)
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 | Business/Marketing | Visitors: 1034

How to Profit from Your Expertise (Part 1 of 2)

Are you looking for a natural way to market your professional services? What if you could exponentially multiply the number of motivated, pre-qualified prospects you reach in a fraction of the time ..
(December 13, 2004)
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 | Business/Marketing | Visitors: 650

How to Profit from Your Expertise (Part 2 of 2)

Last month we looked at the first step in how to naturally profit from your expertise: packaging your knowledge into articles and talks. Done right, you’ll exponentially multiply the number of ..
(December 13, 2004)
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 | Business | Visitors: 605

Like Brushing Your Teeth

What do the following things have in common: brushing your teeth, regular exercise, eating a balanced diet, paying your bills on time, cleaning your gutters, spending quality time with your spouse ..
(December 13, 2004)
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 | Business/Marketing | Visitors: 211

Getting Your Services Used

Every day I talk with professional service providers who do great work, have a valuable service that really helps people…and struggle to get their services used as much as they’d like. They ..
(December 13, 2004)
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 | Business/Marketing | Visitors: 684

The Role of Marketing for Boards of Directors

Small and emerging companies often do not put together a board of advisors or board of directors for many reasons. Some entrepreneurs believe that businessmen and women would not be willing to serve ..
(December 13, 2004)
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 | Business/Marketing | Visitors: 744

How to Put Law & Order into Marketing Your Legal Practice

First in a series of three articles Regardless of your law firm’s focus – criminal, civil, corporate, family, business, etc. – the greatest challenge most small to mid-size firms face is ..
(December 13, 2004)
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 | Business/Marketing | Visitors: 672

The "M-Word"

It was a real eye-opener to hear the perceptions people have about what it means to market professional services, as well as the anxiety the “m-word" (marketing) conjures up. It reminded me ..
(December 13, 2004)
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  • Currently 0.00/5
 | Business/Marketing | Visitors: 724