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 Article Directory   Author   Katie Marcus

Katie Marcus  RSS Feed

Published Articles:14
Total Article Views:4,574 (unique visitors)
Total Article Rank:2.25 /5 (4 Ratings)

Katie Marcus's Articles

Articles by: Katie Marcus

Recent Articles

The Right Marketing For the Right Strategy

Depending on your message your marketing is naturally going to have to change. Shorter messages require different types of advertisements than longer ones. Certain types of messages require different .
(November 10, 2008)
  • Currently 3.00/5
 | Business/Marketing | Visitors: 166

What Are You Best at Designing?

The smaller a company is the more likely it becomes that a single person is going to be handling all of the marketing design work. I've seen many different companies where one person took care of all .
(November 11, 2008)
  • Currently nan/5
 | Business/Marketing | Visitors: 163

Ingredients For an Appealing Logo

When you are ready to create your business logo, you need to take your time to make sure your logo reflects your business's personality and that it's memorable. This logo will go on all your ..
(September 24, 2008)
  • Currently nan/5
 | Business/Branding | Visitors: 220

Turn Your Customers Into Salespeople

The success of any business depends upon an effective marketing plan. Marketing can occur in many forums utilizing varying tools. Many small businesses do not create a comprehensive and coherent ..
(September 22, 2008)
  • Currently nan/5
 | Business/Marketing | Visitors: 193

Scribus and Apple Pages - Software Programs For Making ..

Making business brochures is easy. Making brochures that look good is a bit more difficult. Making effective brochures that increase profits is harder yet. But with the help of a well designed, user ..
(September 23, 2008)
  • Currently nan/5
 | Business/Marketing | Visitors: 173

Five Tips For a Short, Quick and Effective Copy

"Look here!" “Try now!" “Free!" Would a long sentence like this really grab your attention at first glance if I were trying to sell you something? Probably not, if you are like most ..
(June 15, 2008)
  • Currently nan/5
 | Writing-and-Speaking/Copywriting | Visitors: 162

Creative Marketing Ideas With Group Brainstorming Exercises

Whether you are designing an expensive television commercial or full color business cards, one of the best ways to find a winning marketing plan is with a team brainstorming exercise. When handled ..
(June 19, 2008)
  • Currently 1.50/5
 | Business/Marketing | Visitors: 2069

What Does Your Business Card Say About You?

While business card printing may be an affordable advertising option, you should not take the design of your business card lightly. Your business card makes a statement about you as an individual and .
(June 26, 2008)
  • Currently nan/5
 | Business/Marketing-Direct | Visitors: 209

Less is More Works

A simple marketing design is one that grabs your potential customers’ attention and clearly delivers your message to them. Your presentation makes all the difference as to whether people will ..
(July 01, 2008)
  • Currently nan/5
 | Business/Marketing | Visitors: 158

Postcard Printing on a Budget

Mailing postcards can be an effective way to garner business, if you do it correctly. If you spend more money on the postcards than the response they are bringing in, that is obviously a problem and ..
(July 07, 2008)
  • Currently nan/5
 | Business/Marketing | Visitors: 258

Plan Ahead For Stronger Marketing

One of the most important elements in increasing sales is to develop a strategy and implement it. You want something that sets you apart from others, not something that everyone else has tried. ..
(July 10, 2008)
  • Currently nan/5
 | Business/Marketing | Visitors: 149

How to Do Sensual Advertising

It is not hard to figure out what your advertising specifically says. If you are introducing a new product, it is likely to mention the products release along with key features that make that product .
(July 13, 2008)
  • Currently nan/5
 | Business/Advertising | Visitors: 288

The Pros of Posters Versus the Pros of Catalogs

Many business owners today are increasingly engaged in tunnel vision solely focused on the online marketing arena. Often forgotten are tried and true methodologies, which have been utilized for ..
(July 27, 2008)
  • Currently nan/5
 | Business/Marketing | Visitors: 203

The Effectiveness of an Empty Space

There are so many facets of ad design that get hammered home in article after article. Everyone is telling you how to maximize your headline's impact and how to make your font stand out amid a sea of .
(July 28, 2008)
  • Currently nan/5
 | Business/Advertising | Visitors: 163