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 Article Directory   Author   Karen Kohne
 

Karen Kohne  RSS Feed

Published Articles:47
Total Article Views:11,666 (unique visitors)
Total Article Rank:2.27 /5 (11 Ratings)
(South Africa)Author

Karen Kohne's Articles

Articles by: Karen Kohne

Recent Articles

Why Logo Design is Vital for Building the Brand of a Company

How do you determine if a logo is up to the standard required? How effective is a great logo on a brand? What are the physiognomies of a great logo? RepresentationA logo is a representation of a ..
(January 29, 2013)
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  • Currently 1.00/5
 | Business/Branding | Visitors: 323

Top 10 White Water Rafting Destinations in South Africa – ..

If your idea of an awesome holiday involves climbing into an inflatable boat and speeding down a raging river, then South Africa is the place to be! SA is home to an array of exciting torrential ..
(January 18, 2013)
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  • Currently nan/5
 | Travel-and-Leisure/Adventure-Travel | Visitors: 201

Should You Have A Trust

Much has been written and said about the advantages and disadvantages of having a Trust as a special vehicle through which to invest and grow assets. Opinions vary and at times the debate can get ..
(December 14, 2012)
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  • Currently nan/5
 | Real-Estate/Real-Estate-Investment | Visitors: 218

Brand Audit – Give your Brand a Health Check

Brands have lifecycles - they begin with excitement, enter a growth phase, reach the top of their growth arc, and then slowly lose relevance as customers move onto a more relevant, up-to-date brand. .
(November 26, 2012)
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  • Currently nan/5
 | Business/Branding | Visitors: 279

First Car Rental's Guide to Whale Watching in South Africa

The South African coastline is a haven for eager whale watchers. Each year masses of these gentle giants congregate on SA shores to feed and mate, offering tourists and locals alike fantastic land ..
(November 22, 2012)
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  • Currently 1.00/5
 | Travel-and-Leisure/Destination-Tips | Visitors: 173

Branding and Rebranding in a Digital Age

The digital age calls for a change in the way that brands interact and engage with consumers. An array of online channels provides increased touch points where consumers can connect with countless ..
(October 12, 2012)
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  • Currently nan/5
 | Internet-and-Businesses-Online/Internet-Marketing | Visitors: 141

First Car Rental Guide to Eastern Cape Tourist Attractions

The Eastern Cape in South Africa is a diverse playground of stunning beaches, top class wildlife resorts and gorgeous scenery. With a host of attractions from trail runs to flower shows, you'll ..
(October 04, 2012)
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  • Currently nan/5
 | Travel-and-Leisure/City-Guides-and-Information | Visitors: 191

What is Public Liability Insurance?

In the hospitality industry, it is vital to insure that your business is covered against all possible threats. Liability insurance provides cover for your business against the financial risk of ..
(October 04, 2012)
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  • Currently nan/5
 | Insurance/Commercial | Visitors: 203

First Car Rental's Kruger National Park Travel Guide

The Kruger National Park is South Africa's flagship game reserve. Stretching across 20 000 square kilometres of pristine bushveld (an area about the size of Israel), the reserve is home to a massive ..
(September 19, 2012)
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  • Currently nan/5
 | Travel-and-Leisure/Outdoors | Visitors: 194

First Car Rental Travel Guide: Ezemvelo KZN Wildlife’s Top 5 .

KwaZulu-Natal, descriptively labelled the Garden Province, is a popular tourist destination filled with things to do and places to see. The province can be split into three main topographical areas. ..
(August 16, 2012)
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  • Currently nan/5
 | Travel-and-Leisure/Destination-Tips | Visitors: 139

Websites For SMMEs: The Intricacies Of A Prominent Online ..

It makes no difference whether you're a start-up, franchise or established community, small, medium or micro enterprise (SMME); the market doesn't care. What the market wants, is to see you, and ..
(August 16, 2012)
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  • Currently nan/5
 | Business/Branding | Visitors: 246

London Olympics 2012: Meet the SA team

The 2012 Summer Olympic Games will be held in London from 27 July to 12 August 2012, followed by the 2012 Paralympic Games from 29 August to 9 September. London hosted the Olympic Games in 1908 ..
(July 23, 2012)
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  • Currently nan/5
 | Recreation-and-Sports/Olympics | Visitors: 263

Five Critical Brand Loyalty Conclusions

If you track back in time and watch closely how people interact with a particular brand identity, you’ll notice that they display similar behavioural traits in their relations with brands as ..
(July 10, 2012)
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  • Currently nan/5
 | Business/Branding | Visitors: 256

First Car Rental's Top 10 Mountain Bike Trails in South Africa .

From white-knuckle downhill descents to scenic country tracks, South Africa is the perfect place for mountain biking. First Car Rental recently put together an inspiring list of fantastic mountain ..
(June 22, 2012)
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  • Currently nan/5
 | Travel-and-Leisure/Adventure-Travel | Visitors: 164

Bay Harbour Market - Take this trip

Next time you are in Cape Town, rent a car from First Car Rental and take a drive through the scenic Chapman’s Peak to Hout Bay and visit Bay Harbour - The Market, Hout Bay. Located in an old ..
(June 15, 2012)
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  • Currently nan/5
 | Travel-and-Leisure/Destination-Tips | Visitors: 129

Branding For The Brain: Online Marketing for Small Businesses

Those who profess to possess a comprehensive and intact understanding of human cognitive behaviour, can, in most instances, be called deluded themselves. The swirling whirlwinds of our psyches, house .
(June 01, 2012)
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  • Currently nan/5
 | Business/Branding | Visitors: 359

First Car Rental's Top 10 Mountain Bike Trails in South Africa

South Africa is the ideal location for an exhilarating, adrenaline-filled mountain biking experience. From the picturesque valleys of the Magaliesberg in Gauteng to the majestic Drakensberg ..
(May 04, 2012)
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  • Currently nan/5
 | Travel-and-Leisure/Adventure-Travel | Visitors: 187

Small Business Marketing - Branding Your SME

The notion of branding is usually one concerning giants. As the leviathans of big business tussle for optimum visibility in the market – with all of their arrogance, pomp and grandeur – ..
(May 03, 2012)
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  • Currently 5.00/5
 | Business/Branding | Visitors: 382

Acquiring a Distressed Business May Be a Bargain but Beware ..

The ongoing global economic turmoil has resulted in a deluge of distressed companies available at bargain deals. While these deals provide the opportunity to generate value, they can be risky as ..
(April 19, 2012)
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  • Currently nan/5
 | Real-Estate/Real-Estate-Investment | Visitors: 217

WRAPPA: Brand Management and Strategic Planning

Planning identifies a path, a course, on which a brand should be firmly set. This is based on extensive research by those in the know on how to further that brand’s position in the market, and ..
(March 23, 2012)
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  • Currently nan/5
 | Business/Branding | Visitors: 346

First Car Rental's Western Cape Travel Guide – Easter Weekend

In South Africa we have a number of public holidays to take advantage of. Taking only a few days of leave around the Easter holidays results in a substantial amount of time off. Why not spend that ..
(March 23, 2012)
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  • Currently 1.00/5
 | Travel-and-Leisure/Destination-Tips | Visitors: 169

First Car Rental Sponsors and Adapts Greg Faure’s Transport ..

This story begins in December 1998. Greg has been in the SA Navy since leaving school. He served on the Daphne Class submarines and was a Navy Diver and in December 1998 completed a Bridge watching ..
(March 12, 2012)
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  • Currently nan/5
 | Self-Improvement/Achievement | Visitors: 231

HPASA examines the South African hotel market

The outlook for the 5-Star hotel market in South Africa is looking brighter, says Joop Demes, CEO of Pam Golding Hospitality, particularly when viewed against the backdrop of global uncertainty. ..
(March 01, 2012)
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  • Currently 2.00/5
 | Real-Estate/Real-Estate-Investment | Visitors: 226

First Car Rental's Top 10 Scuba Diving Sites in South Africa ..

From cage-diving with sharks to taking a dip in stunning kelp forests, the South African coastline is a scuba diver’s ultimate playground. First Car Rental recently put together a list of some ..
(February 21, 2012)
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  • Currently nan/5
 | Travel-and-Leisure/Adventure-Travel | Visitors: 184

The Difference Between Branding and Marketing

Although often confused and seen as the same thing, branding and marketing are two very different and two very important business elements. While you might be scratching your head right now trying to .
(February 20, 2012)
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  • Currently nan/5
 | Business/Branding | Visitors: 273