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 Article Directory   Author   Julia O'Connor
 

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Published Articles:40
Total Article Views:19,063 (unique visitors)
Julia O'Connor
(USA)Author

Julia O'Connor's Articles

Articles by: Julia O'Connor

Recent Articles

Trade Show Promotion, Technology and the Tomato Story

It's a story you may have read. Perhaps it's an urban-legend type of story, but it rings true. It came to me via a discussion list from the Philippines, but I suspect it has done a complete world ..
(November 26, 2006)
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 | Business | Visitors: 330

Trade Shows = Wait & Weight -- Calories Don’t Count When .

Do you have an inner voice that says - Calories Don’t Count When You’re on the Road. Yum, yum, yum but sorry - your outer self shows your caloric creep after the show. At the show, you ..
(November 12, 2006)
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  • Currently 0.00/5
 | Travel-and-Leisure | Visitors: 132

Exhibit Staff Training - 5 Tips for Managers

There’s no job description that says “Stand in the booth and hand out brochures”, so it’s important that for each show each staff member receives training. Just because you ..
(September 11, 2006)
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 | Business | Visitors: 165

How Does a Trade Show Work? - Understanding the Four Components

Is a trade show confusing? “It certainly can be, " says Julia O’Connor, president of Trade Show Training. O’Connor says her firm estimates there are more than 175,000 trade shows ..
(August 29, 2006)
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 | Business/Marketing | Visitors: 142

Corporate Branding and Trade Shows - 8 Tips for Trade Show ..

Trade shows are part of the marketing mix and the appearance by your firm should be a continuum of your entire marketing including advertising, public relations and events. While you may introduce a .
(May 06, 2006)
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  • Currently 0.00/5
 | Business/Branding | Visitors: 613

What to Do With Your Hands - Two Tips for Feeling Comfortable ..

Maybe you are giving an informal presentation, at a networking event or a trade show, and you see these folks - fidgeting with change in their pockets, standing with hands over crotch in the classic ..
(June 09, 2006)
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 | Business/Presentation | Visitors: 369

Fiefdoms Do Not Equal Gold - Problems in the Land of Trade ..

ONCE UPON A TIME, there were three Knights. They were the Knight of Marketing, the Knight of Sales and the Kinght of Exhibits. Though they were adjacent in the same country, each had a fiefdom that ..
(June 22, 2006)
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  • Currently 0.00/5
 | Business/Team-Building | Visitors: 301

10 Biggest Mistakes Vistitors Make at a Trade Show

You see these folks at every trade show, walking the aisles. Sometime they are just naïve. Sometimes they are just obnoxious. Be prepared when they stop at your exhibit. For first time visitors to ..
(March 05, 2006)
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  • Currently 0.00/5
 | Business/Top7-or-10-Tips | Visitors: 545

It is NOT a Samwich - Mangled Pronunciation

There are two TV ads in the U. S. that are driving me crazy. Subway and Hardee’s both have ads running where the voice-over talks about a great Samich. There is no such word as Samich. It is ..
(June 26, 2006)
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 | Business/Presentation | Visitors: 288

Get Your Brain in Gear - Tips for Successful Fall Trade Shows

Are you on mental vacation? Yeah, it’s hot, gas prices are going through the roof, you’re beginning to sag and we are only halfway through the year. It’s time to get ready for a ..
(July 10, 2006)
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 | Business/Marketing | Visitors: 174

US Trade Shows ARE Different - Notes for Foreign Firms

According to Julia O’Connor, president of Trade Show Training, inc. (TSTi) there are three universal components to any trade show, anywhere in the world – promotion, presentation and ..
(May 16, 2006)
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 | Business/Sales-Management | Visitors: 300

Job Search -- One of the Secrets of a Trade Show

A trade show is a great place to network, look for a job, find a new employee or develop a partnership. Are you in the market for a change? Maybe. Maybe not. But it’s always smart to be ..
(June 29, 2005)
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 | Business/Careers-Employment | Visitors: 477

Are You Deaf? Dumb? Blind at Trade Shows?

I'm constantly amazed how otherwise smart marketeers become deaf, dumb and blind at a show. I remind clients - You = Your Company - so when the company rep is incompetent, it reflects on everything ..
(July 30, 2005)
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 | Business/Sales-Training | Visitors: 430

Yikes - My Feet Hurt! 8 Tips for Trade Show Exhibitors

Yikes - My Feet Hurt! Concrete. Tiles. Cheap carpet. Walking, walking. Standing, standing. Talking, talking. Walking, standing, talking - and walking some more. We've become a comfortable people. We .
(July 30, 2005)
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 | Business/Sales-Training | Visitors: 741

Mother Said - Wash Your Hands

Think health articles are boring? This one isn't, so read on - it may save your life. . . Physicians and public health officials agree that the single most important role you can play in your own ..
(July 30, 2005)
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 | Business/Networking | Visitors: 493

Peek a Boo - We See You -- 7 Trade Show Tips for Marketing ..

Peek a Boo - We See You Does your company have a description for a full-time job that says “Stand in the booth and hand out brochures. "? Doubt it. "Working the booth" often falls to the ..
(July 30, 2005)
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 | Business/Marketing | Visitors: 536

8 Line Items of a Trade Show Budget

Budget Guidelines for Trade Show Marketing B’techa didn’t know - Trade shows are the second largest expenditure of corporate marketing dollars in the US. Only the field salesperson costs ..
(July 30, 2005)
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 | Business/Sales-Management | Visitors: 665

Networking and Trade Shows

The most important reasons people exhibit at a trade show? To see what's new and to gather leads - information for future business. So, how do you that besides standing in the booth and walking the ..
(July 30, 2005)
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  • Currently 0.00/5
 | Business/Networking | Visitors: 508

Sex, Drugs, & Rock-n-Roll: Trade Show Traps and Tips

Sex, Drugs & Rock-n-Roll Here’s the Scenario. . . You’re at a trade show. Out of town. It’s probably an unfamiliar city. Maybe overseas. Lots of strangers. There’s a ..
(July 30, 2005)
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 | Business/Sales-Management | Visitors: 604

The Hardest Job Of A Trade Show

You’ve heard this before: There were four people named Everybody, Somebody, Anybody and Nobody. There was an important job to be done and Everybody was sure Somebody would do it. Anybody could .
(July 30, 2005)
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 | Business/Sales-Management | Visitors: 547

A Complaint? It's a Compliment! - 7 Tips for Dealing with ..

A Complaint? It’s a Compliment! What made you mad last week? In the past week, how many times were you upset by something? What action did you take? Complain to the neighbors, make a snide ..
(July 30, 2005)
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 | Business/Marketing | Visitors: 1031

When It's DUH? Time at Trade Show - 3 Little Words Save the ..

TIME, MONEY, HASSLE - You can make a sale on one of the Three Little Words, but when you sell on two of the three, you’ll have a very loyal client. You’ve have product training and sales .
(August 14, 2005)
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 | Business/Sales-Management | Visitors: 472

Corporate Branding and Trade Shows - 8 Tips for Marketing ..

Trade shows are part of the marketing mix and the appearance by your firm should be a continuum of your entire marketing including advertising, public relations and events. While you may introduce a .
(August 14, 2005)
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  • Currently 0.00/5
 | Business/Marketing | Visitors: 467

I WANT IT NOW - 10 Tips for Freight & Drayage at Trade ..

Gas prices continue to go through the roof and increased transportation costs will increase trade show costs across the board. Here are 10 Tips for saving time, money and your sanity. I WANT IT ..
(August 16, 2005)
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 | Business/Top7-or-10-Tips | Visitors: 791

Selling - Trade Shows Vs. Regular Sales Calls

Remember those school exercises that started “Compare and contrast. . . . yada yada yada”. Well, here’s an exercise to get your sales brains moving. There are major differences ..
(August 20, 2005)
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 | Business/Sales | Visitors: 471