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 Article Directory   Author   Joy Gendusa
 

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Published Articles:37
Total Article Views:18,431 (unique visitors)
Total Article Rank:1 /5 (1 Rating)
Joy Gendusa
(USA)Author

Joy Gendusa's Articles

Articles by: Joy Gendusa

Recent Articles

Direct Mail Marketing - Can it Really Pay Off? Step 1 - ..

Maybe you have thought about direct mail. Maybe you have wondered whether it could work for you. Maybe you have done it, but it never really paid off. Possibly you thought there was so much to learn ..
(July 12, 2007)
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  • Currently nan/5
 | Business | Visitors: 215

Direct Mail Marketing - Can it Really Pay Off? Step 3 - Do you .

Defining ‘Correct Estimation of Effort’ What is the correct estimation of effort for your marketing? Do you know the answer to that question? Figuring out what it is for your business is ..
(July 12, 2007)
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  • Currently nan/5
 | Business | Visitors: 303

Direct Mail Versus Junk Mail - What's the Difference?

The right direct mailing list targets people who want your product or service. The wrong list fails to target people who would want to buy from you – and it is costly. In fact, this is what people .
(July 12, 2007)
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  • Currently nan/5
 | Business | Visitors: 190

Marketing Basics Top CEO's Still Don’t Know - If They'll ..

Sometimes the simplest data is the best. Marketing is not complex if you know the basics – that’s true with anything by the way. Here are some tools that are brilliantly simple and with them ..
(July 12, 2007)
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  • Currently nan/5
 | Business | Visitors: 224

Mind Over Marketing Matter

Does mental energy have anything to do with marketing? Do you believe in mind over matter? We have all heard about people healing their illnesses miraculously by a mere thought or the elderly saying ..
(July 12, 2007)
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  • Currently nan/5
 | Business | Visitors: 253

Postcards Versus Catalogues

What do successful cataloguers do when they market? There is a secret, or so it seems, in the catalogue industry that has not gotten out of the bag yet. Why is it a secret? It is probably not ..
(April 28, 2006)
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  • Currently nan/5
 | Business/Marketing-Direct | Visitors: 362

Business Goal Setting and Then Following Through

Your business can't go according to plan if you have no plan. What do you want to achieve this year? More new customers per week? Higher average order amounts? Better customer service ratings? No ..
(March 01, 2005)
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  • Currently nan/5
 | Self-Improvement/Goal-Setting | Visitors: 564

Basic Marketing Dope

Sometimes the simplest data is the best. Marketing is not complex if you know the basics – that’s true with anything by the way. Here are some tools that are brilliantly simple and with them ..
(February 10, 2005)
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  • Currently nan/5
 | Business/Marketing | Visitors: 586

More Marketing Dope

Direct marketing can make you very successful, but you’ve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the ..
(February 10, 2005)
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  • Currently nan/5
 | Business/Marketing | Visitors: 615

Rules of Thumb for Marketing to Your Past Customers

Keeping in touch can dramatically increase business, when done properly. It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products ..
(February 10, 2005)
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  • Currently nan/5
 | Business/Marketing | Visitors: 595

Direct Mail - Don't Assume, Just Test and Track

Where to Start: Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. You should determine what you are .
(February 10, 2005)
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  • Currently nan/5
 | Business/Marketing-Direct | Visitors: 596

2 Step Marketing

Do it Right. I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of ..
(February 18, 2005)
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  • Currently nan/5
 | Business/Marketing | Visitors: 620

Comprehensive Marketing Details Not Found in Beginner Books

If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers. I want .
(March 01, 2005)
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  • Currently nan/5
 | Business/Marketing | Visitors: 531

Effective List Management Can Save You Big

Let’s talk about how to keep your postage costs down. So far you have been following my advice and mailing to the same list more than once. At some point you find lists that will produce ..
(March 01, 2005)
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  • Currently nan/5
 | Business/Marketing | Visitors: 530

Good Marketing Pays for Itself

Most companies ask themselves this question: “How much will this advertising cost us?" when they should actually be asking themselves this: “How much will it cost not to do this ..
(March 01, 2005)
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  • Currently nan/5
 | Business/Marketing | Visitors: 583

Increase New Customer Traffic to Your Business

One person tells another, who tells another, who tells another and so on. You get the idea. Let’s see how to make that an actuality. You have a great company and you provide the highest level ..
(March 01, 2005)
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  • Currently nan/5
 | Business/Marketing | Visitors: 524

Make Your Mailing a Home Run, Not a Strike Out!

You can use great design and copy to get a better response. When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than .
(March 01, 2005)
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  • Currently nan/5
 | Business/Marketing | Visitors: 505

Marketing - Like a Game of Chess

Have you started thinking about your Valentines Day Promotion yet? It may sound like a strange question on the day before Thanksgiving but it really isn’t. When scheduling your promotions it is .
(March 01, 2005)
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  • Currently nan/5
 | Business/Marketing | Visitors: 618

Marry Your Marketing Plan

Make a vow to keep up your marketing schedule in good times and not so good times. I have said it time and time again that marketing, no matter what type you choose, is a building process. Here is ..
(March 01, 2005)
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  • Currently nan/5
 | Business/Marketing | Visitors: 530

Raise Your Income!

How often do you sit around and wonder how to make more money and get more people to buy more from your company? It’s one of the most basic problems every company faces. The answer is ..
(March 01, 2005)
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  • Currently nan/5
 | Business/Marketing | Visitors: 530

Rising Postal Rates? Don't Cut Down the Direct Mail

The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you agree with this approach to trying to stay in ..
(March 01, 2005)
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  • Currently nan/5
 | Business/Marketing-Direct | Visitors: 521

Specialized Mailing Lists Make All the Difference

If there is one thing I can’t say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning ..
(March 01, 2005)
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  • Currently nan/5
 | Business/Marketing | Visitors: 587

The Importance of a Marketing Plan

There aren’t many things in life that you would get into with out a plan. Marketing is no different. Your overall marketing plan should cover about a six month period, and should be made up of ..
(March 01, 2005)
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  • Currently nan/5
 | Business/Marketing | Visitors: 731

6 Things I Know About Postcards That You Don't

In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the “best of the best" – in other words, I took the most proven details about ..
(March 13, 2005)
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  • Currently nan/5
 | Business/Marketing | Visitors: 579

Business Marketing Strategy

The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy ..
(March 13, 2005)
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  • Currently nan/5
 | Business/Marketing | Visitors: 526