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 Article Directory   Author   John White
 

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Published Articles:5
Total Article Views:1,343 (unique visitors)
John White
(United States)Author

John White's Articles

Articles by: John White

Recent Articles

Alan H Conklin Business Aviation Management Scholarship

As a student at Michigan State University I continued pursuing an aviation career through the MSU Flying Club known as “The Winged Spartans". Since those days many universities have instituted ..
(July 09, 2008)
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 | Travel-and-Leisure/Aviation-Airplanes | Visitors: 395

White Papers Part 5 Promoting Your White Paper is More ..

Today customers have more choices than ever before, and they are being pursued by a lot of different sales people. Their email box is filled with offers and solicitations, quick fixes and golden ..
(July 26, 2008)
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 | Business/Marketing | Visitors: 233

White Papers Part 2 How to Write a White Paper in Hours Not ..

Thinking about writing a white paper can seem like a dreary chore, something that you need to do, but you don't know where to start or what to write about. You know it can help your business, you ..
(July 26, 2008)
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 | Business/Marketing | Visitors: 281

White Papers Part 3 The Most Compelling Element of Your White ..

The one thing that is most important for the success of any white paper is - THE TITLE! If your title is not interesting no one will read your white paper. It needs to be concise, to the point and ..
(July 26, 2008)
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 | Business/Marketing | Visitors: 223

White Papers Part 4 Use Emotion to Sell Your White Paper

When you are writing your white paper remember that people make their buying decisions on emotion, not logic. It is well known that a lot of purchases are impulse purchases, made when the customer ..
(July 26, 2008)
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 | Business/Marketing | Visitors: 211