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Email is a great way to reach prospects and customers at a very low cost. The copy in your emails can make a big difference in whether you get a low response rate (1%) or a high one (up to 20%). Here .
(April 10, 2008)
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In a previous article, I mentioned that your internal house list will give you the best return on your marketing. But what do you do if you don't have your own list? You'll have to build one. Here ..
(January 01, 2008)
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Direct marketing guru Ed Mayer famously said that the mailing list you use accounts for 40% of the responses from your mailings. With that much of your revenue riding on the result, it's important ..
(October 27, 2007)
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