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 Article Directory   Author   Jed Jones
 

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Published Articles:14
Total Article Views:2,745 (unique visitors)
Total Article Rank:2 /5 (2 Ratings)
(USA)Author

Jed Jones's Articles

Articles by: Jed Jones

Recent Articles

What is Customer Targeting?

Customer targeting is an important part of any branding effort. Here I define customer targeting and demonstrate its place in an overall brand campaign. A definition of customer targeting: Customer ..
(August 26, 2007)
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  • Currently 1.00/5
 | Business | Visitors: 203

What is Mindshare?

The word mindshare can be found floating around in marketing and business circles these days. What is it? How does it relate to the practice of marketing? A definition: Mindshare relates to the ..
(August 26, 2007)
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  • Currently nan/5
 | Business/Marketing | Visitors: 146

Branding Your Web Business - 5 Tips

Branding is one of the most essential components of a winning marketing plan. Building a winning brand involves effectively building mind share among your target customer base and associating the ..
(August 26, 2007)
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  • Currently nan/5
 | Internet-and-Businesses-Online/Internet-Marketing | Visitors: 164

The Importance Of Building A Brand For Your Small Business

Mega-corporations have been using the practice of branding for decades to make their products known nationwide or even worldwide. In the global marketplace of today, small and midsize businesses must .
(August 26, 2007)
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  • Currently nan/5
 | Business/Branding | Visitors: 186

There is No "Everyone" - 5 Steps to Defining Your Target Market

Defining your target market is one of the most important steps of your branding campaign. Some business owners actually make the mistake of skipping the customer targeting phase altogether. As the ..
(August 27, 2007)
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  • Currently nan/5
 | Business/Marketing | Visitors: 186

Find Cheap Travel - 4 Secrets for Savings

"The world is a book and those who do not travel read only one page, " said St. Augustine. Truer words were never spoken, and travel is indeed one of the great pleasures of life that broadens our ..
(August 25, 2007)
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  • Currently nan/5
 | Travel-and-Leisure | Visitors: 159

Brand Positioning Strategy

Brand positioning is an essential element of a winning branding strategy. Positioning simply refers to how your product or service is viewed in the minds of prospects and customers relative to other ..
(August 25, 2007)
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  • Currently nan/5
 | Business/Marketing | Visitors: 253

Branding for Nonprofits - Dispelling 4 Myths

Members of nonprofit organizations often overlook the importance of branding because they see it as unimportant, unnecessary, or even unaligned with their mission. Here I dispel 5 common myths about ..
(August 25, 2007)
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  • Currently 3.00/5
 | Business/Marketing | Visitors: 214

Build a Brand Identity - 5 Key Elements

Often small or midsize companies who create a new product or service tend to go straight to market while skipping the all-important activity of designing a brand identity. This is a huge mistake and ..
(August 25, 2007)
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  • Currently nan/5
 | Business/Marketing | Visitors: 178

Trip to an Onsen - One of Life's Memorable Experiences

I have lived in Japan for a total of about 5 years of my life, living in four different cities throughout Japan during that time. Now that I live back in my native country, I must say that one of the .
(August 25, 2007)
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  • Currently nan/5
 | Travel-and-Leisure | Visitors: 145

What is Systems Thinking? (Part A) - 4 Basic Concepts

Systems thinking as it is practiced in modern times has been around for about 60 years, but it has only enjoyed a relatively wide audience among non-scientists over the past decade or so. Systems ..
(August 25, 2007)
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  • Currently nan/5
 | Business | Visitors: 372

What is Systems Thinking? (Part B) - 5 More Concepts

Systems thinking as it is practiced in modern times has been around for about 60 years, but it has only enjoyed a relatively wide audience among non-scientists over the past decade or so. It consists .
(August 25, 2007)
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  • Currently nan/5
 | Business | Visitors: 177

Cleaning Your Computer Registry - Product Review of RegCure

The Problem: I tried RegCure because their ads promised that their registry scan-and-fix process would improve my computer's performance. I had been having problems with slow response times and ..
(August 24, 2007)
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  • Currently nan/5
 | Computers-and-Technology/Software | Visitors: 198

The Art of Dialogue - Making Social Systems Work

Dialogue has in many ways become a lost art. Most communication in our culture tends to devolve to unilateral assertions, argument or debate. By contrast, dialogue involves the participants ..
(August 25, 2007)
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  • Currently nan/5
 | Business | Visitors: 164