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 Article Directory   Author   Janice Jenkins

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Published Articles:141
Total Article Views:28,475 (unique visitors)
Total Article Rank:2.8 /5 (96 Ratings)

Janice Jenkins's Articles

Articles by: Janice Jenkins

Recent Articles

Cost Saving Tips For Your Brochures

To not have to think about your budget is one of the best parts when preparing your marketing campaign. But pleasant as it is, for most businesses, a limited budget for brochure printing is one thing .
(January 14, 2009)
  • Currently 3.50/5
 | Business/Marketing | Visitors: 285

The Proper Research Niche Markets

If you plan on looking at a niche market for your business you need to know what kind of business the niche represents and whether or not you can sustain yourself on it. This requires a lot of ..
(November 08, 2008)
  • Currently nan/5
 | Internet-and-Businesses-Online/Site-Promotion | Visitors: 174

Look Beyond the First Round of Marketing

While what I am about to talk about certainly refers to any type of marketing out there, for this particular article postcards are going to be my primary focus. The reason is because I think they ..
(November 10, 2008)
  • Currently nan/5
 | Business/Marketing | Visitors: 252

What to Look For in a Good Sample Brochure

Given the complexity of brochures I have seen many companies who decide to build up a nice collection of brochure samples to use as reference tools for future brochures of their own. If you see a ..
(November 11, 2008)
  • Currently nan/5
 | Business/Marketing | Visitors: 216

Never Forget About Strong Visuals

When someone gets a brochure made it is likely because they have quite a bit they need to say to their customers. Brochures are meant to deliver a longer message than the majority of advertisements ..
(October 20, 2008)
  • Currently nan/5
 | Business/Marketing-Direct | Visitors: 245

The Helpful Handouts

I am sure this scenario is going to be familiar to a lot of people. You are walking through a trade show down a long line of booths. All around you there are people standing in front of the various ..
(October 21, 2008)
  • Currently 3.00/5
 | Business/Marketing-Direct | Visitors: 267

Greeting Cards - The Perfect Promotion For Small Business

One of the most powerful, yet simple, ways to retain customers is through reinforcement of your brand. While most of us cannot afford massive advertising campaigns, there are a number of tools at our .
(September 23, 2008)
  • Currently nan/5
 | Business/Marketing | Visitors: 205

Taking Advantage of Color Poster Printing

One of the more exciting advertising and marketing methods in which a small business can engage is color poster printing. Posters present an opportunity for small businesses to compete with big ..
(September 24, 2008)
  • Currently 3.00/5
 | Business/Advertising | Visitors: 194

The Balance of Information

People like to know about the company they are going to be giving their business to. They like to know they can trust a place, that the company treats their employees fairly, that the company is run ..
(September 20, 2008)
  • Currently 2.88/5
 | Business/Advertising | Visitors: 181

Prepare For the Unexpected

Would not it be nice if there were a single Sales Lead convention people could go to every year? In it you would find a room filled with people waiting to be sold to. You do not have to look anywhere .
(September 21, 2008)
  • Currently nan/5
 | Business/Advertising | Visitors: 230

Make Your Direct Mail Envelope Enticing

With direct mail campaigns, you have a formidable foe: the envelope. The envelope is a necessary element with brochures, letters, flyers - basically anything other than the postcard - and it can be ..
(September 22, 2008)
  • Currently 2.50/5
 | Business/Marketing | Visitors: 239

Beat the Booklet Blues

Not as big as catalogs but larger than leaflets, booklet printing falls somewhere in between. This little fact can cause big problems. Catalogs offer a great deal of room for descriptions and entire ..
(September 13, 2008)
  • Currently 2.50/5
 | Business/Advertising | Visitors: 237

You Need to Know Your Customer's Needs to Fulfill Them

You cannot give someone what he or she wants if you do not know what it is that they want, so the question then becomes, how do you figure out their needs? The first way you do it is by never ..
(September 14, 2008)
  • Currently nan/5
 | Business/Advertising | Visitors: 197

Strengthen Your Bond With Your Community

In a world filled with massive corporations that span across the globe, their stores in every single country, there is something appealing about the idea of a local business. Too often companies ..
(September 15, 2008)
  • Currently nan/5
 | Business/Sales | Visitors: 252

Basics of Professional Brochure Printing

Brochure printing is one of the more useful advertising tools for companies because of the versatility. Brochures can be used to provide clients with information to take home at business conventions ..
(August 24, 2008)
  • Currently 1.50/5
 | Business/Marketing | Visitors: 219

Poster Printing For a Tight Budget

If your business has been searching for a new campaigning tool, you may have come across information about the effectiveness of posters. You may have also dismissed the idea as one that cannot fit ..
(August 25, 2008)
  • Currently nan/5
 | Business/Advertising | Visitors: 216

Brochures Can Be a Big Deal

Most of the time I am as happy as the next guy to not get another brochure in the mail. But every now and then I am reminded of just how important the brochure can be for marketing your company. ..
(August 24, 2008)
  • Currently 2.00/5
 | Business/Marketing | Visitors: 226

Postcards - For When You Need to Stretch That Budget

Not all forms of color printing are made equal, especially when it comes to the costs in both printing and creating your advertising. It would be nice to always have a lot of brochures ready to hand ..
(August 13, 2008)
  • Currently nan/5
 | Business/Marketing-Direct | Visitors: 274

Business Marketing Versus Consumer Marketing

When you market to businesses instead of straight to the consumer, you need to employ a marketing plan focused on business wants and needs, rather than the end-user. Business marketing is the ..
(August 16, 2008)
  • Currently nan/5
 | Internet-and-Businesses-Online/Internet-Marketing | Visitors: 162

The Two Sides of a Postcard

Postcards are very good marketing tools. Of all the types of advertising literature that businesses use, postcards are perhaps the most commonly read by customers. Studies have shown that somewhere ..
(August 05, 2008)
  • Currently nan/5
 | Business/Marketing-Direct | Visitors: 236

Brochure Printing Tips That Will Help You at the Printer

Even if you design your own brochures, you will still need to work with a brochure printing company to get them printed. This means you should know a thing or two about some considerations that go ..
(August 06, 2008)
  • Currently nan/5
 | Business/Advertising | Visitors: 233

Getting the Benefits of Referrals

A referral is simply another party recommending your product or services. They can come from many parties. Those in ancillary businesses are a great source of referrals. For example, a poet would ..
(June 15, 2008)
  • Currently nan/5
 | Business/Customer-Service | Visitors: 284

What is a Tchotchke?

Tchotchke is a Yiddish word which roughly translates to a toy, ornament or knickknack. It does not have a positive connotation and often is used when describing an item of low quality. Hence, because .
(June 17, 2008)
  • Currently nan/5
 | Business/Marketing-Direct | Visitors: 263

Building Up Your Base Through Loyal Customers

Every company is going to need them. You're going to have your best and most loyal customers. Recognizing who they are in order to get them to keep coming back is important, but it's also important ..
(June 18, 2008)
  • Currently nan/5
 | Business/Customer-Service | Visitors: 273

How to Market Your Own Start Up

So, you've got your business plan laid out and you're ready for the customers to start rolling in - but where are they? With new businesses blooming everywhere, including the Internet, how do you get .
(June 21, 2008)
  • Currently nan/5
 | Internet-and-Businesses-Online/Site-Promotion | Visitors: 225