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 Article Directory   Author   Geoff Cohen
 

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Published Articles:10
Total Article Views:2,000 (unique visitors)
Total Article Rank:1 /5 (2 Ratings)
Geoff Cohen
(USA)Author

Geoff Cohen's Articles

Articles by: Geoff Cohen

Recent Articles

Myths And Misunderstanding Of "Car Dealer Thinking"

How did the car business become so concerned with cost per sale that it mises total available profit? There used to be some wisdom in the age old axiom of measuring the cost of advertising per ..
(May 14, 2008)
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  • Currently 1.00/5
 | Automotive | Visitors: 134

How's Your Vital Signs?

When you visit a doctor's office, after they get your name and your co-payment, you're typically ushered into one exam room. A few minutes later (hopefully it's only a few minutes), a nurse comes in ..
(May 08, 2008)
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  • Currently nan/5
 | Automotive | Visitors: 154

FICO 08 - Understanding the "New" Credit Scores

Fair Isaac and Co. is introducing FICO 08, an improved scoring model designed to help lenders make a more accurate assessment of risk when accessing applicants. In light of increasing levels of ..
(March 18, 2008)
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  • Currently nan/5
 | Finance/Credit-Tips | Visitors: 263

Prejudging, Pre-Qualifying, Pre-Screening - No Matter What You .

Looking at leads, many dealerships routinely assess the quality of that lead before any contact effort begins. Looking at the application submitted by this lead, many dealerships decide, ..
(February 19, 2008)
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  • Currently nan/5
 | Business/Sales-Training | Visitors: 199

A New Lease on Leasing

We all heard the death knoll for leasing a few years ago. Leasing lay flat on its back in the intensive care unit, gasping its last breaths before fading off to become another F&I memory. The pulse ..
(June 06, 2007)
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  • Currently nan/5
 | Automotive | Visitors: 216

It's Nothing Personal - Or Is It?

The problem with Special Finance Managers is they tend to wear blinders. More often than not, they view a deal as “now or never”. The philosophy de jure is “If I don’t close ..
(June 06, 2007)
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  • Currently nan/5
 | Automotive | Visitors: 170

Deal or No Deal, Part 1

Depending on who you speak to regarding Subprime, there are either too many leads or not enough quality leads to work. The difference here is one of perception. How you determine your lead quality ..
(June 06, 2007)
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  • Currently nan/5
 | Automotive | Visitors: 220

Deal or No Deal - Part 2

Okay, here’s the situation: A customer (up) pulls into your dealership parking lot. They get out of their car and start to walk towards your showroom front door. A group of sales ..
(June 06, 2007)
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  • Currently 1.00/5
 | Automotive | Visitors: 257

Change Is Inevitable - Are You Prepared To Hire An F&I ..

Once again you’re faced with the problem of having to hire an F&I manager again. Your current F&I Manager just gave you his notice ( if he was that kind to you) and the question is, do you take .
(June 06, 2007)
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  • Currently nan/5
 | Automotive | Visitors: 198

Making Lemon Aid from Lemons

Everyone that has anything to say about Special Finance all agree on at least one thing. No matter how many cars or how much profit they make, it’s never enough. For the amount of effort ..
(June 06, 2007)
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  • Currently nan/5
 | Automotive | Visitors: 189