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 Article Directory   Author   Derrick Rozdeba

Derrick Rozdeba  RSS Feed

Published Articles:6
Total Article Views:1,491 (unique visitors)
Total Article Rank:2.67 /5 (3 Ratings)

Derrick Rozdeba's Articles

Articles by: Derrick Rozdeba

Recent Articles

Most Brands Dont Start by Being Engineered, They Start With a ..

Most brands are built unconsciously. The author of a brand is generally too busy surviving and only thinking about building the perfect product. They are busy creating demand and fulfilling ..
(June 26, 2008)
  • Currently nan/5
 | Business/Branding | Visitors: 256

BABOAA (Building a Brand on an Acronym)

We are all surround by acronyms and meaningless letters. Every business and industry has its acronyms and initials. Today, we all need a decoder ring to make sense of all the abbreviations and ..
(June 30, 2008)
  • Currently nan/5
 | Business/Branding | Visitors: 306

Who Owns Your Brand?

Is this a trick question? It shouldn't be. Well, maybe it is. The answer should of course be the customer. It's the experience they have with the brand. It's their relationship and perception. As a ..
(July 13, 2008)
  • Currently nan/5
 | Business/Branding | Visitors: 210

Losing Brand Focus Change For the Sake of Change

This is always a brand steward's nightmare. Boardrooms talk about the importance of innovation to keep the company vibrant and ahead of the game. Yet many companies translate this into change simply ..
(July 15, 2008)
  • Currently 2.67/5
 | Business/Branding | Visitors: 235

Can a Brand Be All Things to All People?

Do you focus on building a global brand or be sensitive to individual market needs? The quick answer is both. The core brand values must live in the brand globally and within each employee of that ..
(July 29, 2008)
  • Currently nan/5
 | Business/Branding | Visitors: 232

Branding a City is No Small Task

Especially if it is over 19 million people! New York City is one of the great cities in the world that has successfully branded itself. What is the first image that comes to mind when you hear the ..
(July 29, 2008)
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 | Business/Branding | Visitors: 252