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 Article Directory   Author   Debbie LaChusa
 

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Published Articles:79
Total Article Views:33,690 (unique visitors)
Total Article Rank:1 /5 (2 Ratings)
Debbie LaChusa
(USA)Author

Debbie LaChusa's Articles

Articles by: Debbie LaChusa

Recent Articles

Step One in Becoming a Successful Six Figure WAHM

I'd like to share one of the very first steps you must take if you want to become a successful six figure work at home mom. It may sound simple, and to some it may even sound silly. But, I encourage .
(July 17, 2007)
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  • Currently 1.00/5
 | Home-Based-Business | Visitors: 213

Too Busy to Market? Here are 3 Tips

One of the biggest challenges many solo-professionals and small business owners face, is actually getting their marketing done. Marketing is usually the first thing to get put on the back burner, ..
(June 02, 2007)
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  • Currently nan/5
 | Business | Visitors: 168

Small Business Marketing - How Much Follow Up Is Enough?

One of my clients recently asked me the following question. . . "So I have the new prospects and I send them ‘Good to meet you’ cards. In three months I send them another card . . . then .
(April 10, 2007)
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  • Currently nan/5
 | Business | Visitors: 177

How To Sell With Ease: 5 Simple Steps

Creating a successful business is a two-step process. FIRST, you must be able to effectively market your products and services. SECOND, you must be able to convert the prospects or leads your ..
(February 27, 2007)
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  • Currently nan/5
 | Business | Visitors: 199

Why I Love Being A Work-at-Home-Mom

Being a work-at-home-mom (WAHM) is something I have been fortunate enough to be off and on for the past 17 years, and consistently for the past 8 years. I am so grateful I have been able to be home ..
(February 08, 2007)
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  • Currently 1.00/5
 | Home-Based-Business | Visitors: 211

Looks Matter: For You and Your Marketing

Like it or not, people draw conclusions about you and your business by the way you look and the quality of your marketing materials. If you cut corners in the image department, your business will ..
(January 03, 2007)
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  • Currently nan/5
 | Business | Visitors: 178

Why Isn't My Marketing Working?

There's nothing more frustrating than spending your valuable time, money and energy to market your business and then not getting anything to show for it. No clients. No sales. No results. And we ..
(January 03, 2007)
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  • Currently nan/5
 | Business | Visitors: 187

Successful Marketing Requires Follow Up

I'd like to share the story of a new yogurt shop that opened in our neighborhood, because I think it provides some great marketing lessons we can all learn from. The Little Yogurt Shop That Could ..
(November 23, 2006)
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  • Currently nan/5
 | Business | Visitors: 162

Financing Your Small Business

One of the comments I hear most often from my clients is that they are struggling to make a living with their business. They're very often in a position where they are in dire need of getting clients .
(November 23, 2006)
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  • Currently nan/5
 | Business | Visitors: 176

A New Spin On Marketing Budgets

I realize the words “marketing budget" are probably two of your least favorite words. But before you run for cover, I encourage you to read this article and take a step in a different direction .
(November 19, 2006)
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  • Currently nan/5
 | Business | Visitors: 238

Small Business Marketing Lesson From Free Hugs Video

Free Hugs Have you been sent an email with a link to watch the “Free Hugs" video on You Tube yet? If you have, you're in good company. Word about this You Tube video has spread worldwide to ..
(November 19, 2006)
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  • Currently nan/5
 | Business | Visitors: 303

Is Your Networking Not Working

I was at a networking event recently and this young woman came up to me and introduced herself. Using typical networking etiquette, I asked her “So, what do you do?" Well, that turned out to be .
(November 19, 2006)
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  • Currently nan/5
 | Business | Visitors: 182

Do Marketing Gimmicks Work?

I was on a teleconference with my mastermind group the other day and we were brainstorming to help one of our group members come up with a name for her new book. She had a title that she had been ..
(October 17, 2006)
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  • Currently nan/5
 | Business | Visitors: 191

Fuel Your Business With A Marketing System

Well summer is over and the kids are back in school. The house is quiet again and I can jump fully back into my work. While I did work over the summer, I also took quite a bit of time off to travel ..
(September 18, 2006)
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  • Currently nan/5
 | Business | Visitors: 229

Establish Yourself as an Expert in 3 Simple Steps

Do you know what it takes to become an expert in your industry? It's easier than you might think. It really only takes two things: 1) Deciding you want to become known as an expert. 2) Following ..
(August 28, 2006)
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  • Currently nan/5
 | Business/Marketing | Visitors: 189

Are You Suffering From Wide Net Syndrome?

Early on in my marketing career, I was a media buyer in an advertising agency. And I remember when I used to buy radio air time, we would always buy specific demographic groups. One demographic ..
(August 14, 2006)
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  • Currently nan/5
 | Business/Marketing | Visitors: 212

Free Marketing Tip #2: Publish an Ezine or E-newsletter

As a small business owner and marketing coach, I'm always looking for ways to market my business and my clients’ businesses that don't cost a lot of money. Why? Because we simply don't have a ..
(January 22, 2006)
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 | Internet-and-Businesses-Online/Ezine-Publishing | Visitors: 401

5 Ezine Publishing Tips To Help You Avoid Spam Filters

Question: What is the number one enemy of email marketers? Answer: Spam filters I believe the majority of those using email marketing are on the up-and-up. They're people like you and me - small ..
(January 17, 2006)
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  • Currently nan/5
 | Internet-and-Businesses-Online/Ezine-Publishing | Visitors: 470

Ezine Publishing: 5 Tips to Publishing a Successful Ezine

I've been in the ezine publishing business since 1998. I started out in the early days with short, text emails directing my readers to my web site for articles and tips I thought would be of ..
(January 17, 2006)
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  • Currently nan/5
 | Internet-and-Businesses-Online/Ezine-Publishing | Visitors: 352

Ezine Publishing: 5 Ways to Make Sure Your Ezine Gets Delivered

Ezines are hot. It seems every small business owner and independent professional on the web has an ezine these days. And for good reason. They continue to be one of the easiest, cheapest small ..
(January 17, 2006)
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  • Currently nan/5
 | Internet-and-Businesses-Online/Ezine-Publishing | Visitors: 411

Ezine Publishing: Get Your Ezine Read With an Irresistible ..

These days publishing an ezine or email newsletter is a common small business marketing practice, especially for independent service professionals. It's an easy, inexpensive marketing activity and it .
(January 17, 2006)
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  • Currently nan/5
 | Internet-and-Businesses-Online/Ezine-Publishing | Visitors: 390

7 Marketing Mistakes To Avoid

I'm on the road again this week. And it got me to thinking that there are definitely some similarities between planning a trip and planning a business. For example, the first thing I do before I ..
(June 29, 2006)
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  • Currently nan/5
 | Business/Marketing | Visitors: 306

8 Benefits Of Having A Marketing Plan

You have probably heard many marketing guru's tell you that you need to have a marketing plan. But why is having a marketing plan so important? In my 20 years of experience I've seen marketing plans .
(July 06, 2006)
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  • Currently nan/5
 | Business/Marketing | Visitors: 268

How To Massively Multiply Your Web Exposure AND Position ..

What's the quickest, easiest way to get exposure for your business all across the web AND turn yourself into an expert, in one fell swoop? The answer is Article Marketing. And if you haven't heard of .
(April 23, 2005)
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  • Currently nan/5
 | Writing-and-Speaking/Writing-Articles | Visitors: 570

Do I Have To Be A Good Writer to Market My Own Business?

Many of the most effective low-cost marketing strategies require writing. What can a small business owner do if they're not much of a writer? Can they still market their business themselves on a ..
(April 24, 2005)
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  • Currently nan/5
 | Writing-and-Speaking/Writing | Visitors: 402