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 Article Directory   Author   David Little
 

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Published Articles:22
Total Article Views:5,007 (unique visitors)
Total Article Rank:2 /5 (1 Ratings)
David Little
(USA)Author

David Little's Articles

Articles by: David Little

Recent Articles

Digital Signage - The Potential of Self-Service Interactivity ..

If you've been reading my blog postings for some time now, you now how excited I am about the potential of hybrid, interactive digital signage. For those who haven't ever before read my blog, let me .
(August 14, 2008)
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  • Currently 2.00/5
 | Business/Marketing | Visitors: 211

Digital Signage Customize Marketing Campaigns Based on ..

Here's an interesting concept: Base in-store promotions on what shoppers actually want, not what some marketer thinks they want. That's the bottom line on findings from the recent consumer intentions .
(July 08, 2008)
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  • Currently nan/5
 | Business/Marketing | Visitors: 202

Digital Signage - The Top 10 Pitfalls

So, you've decided your business or institution will be well served by adding a new digital signage network. Now what? Where to turn and what to do can be confusing, especially if you're responsible ..
(May 12, 2008)
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  • Currently nan/5
 | Business/Top7-or-10-Tips | Visitors: 506

Digital Signage - What Do You Expect? What Do They Expect?

Whether it's suspended from the ceiling of a retail store, positioned near a gate in an airport terminal, or stationed in a hotel lobby, a digital sign has one basic function: to communicate. ..
(April 24, 2008)
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  • Currently nan/5
 | Business/Advertising | Visitors: 250

Digital Signage - Metrics, Human Nature Remain Final Obstacles .

A new iSuppli report finds two significant obstacles remain before digital signage advertising can takes its place among other bona fide media buys by advertisers and ad agencies: a lack of variable ..
(March 25, 2008)
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  • Currently nan/5
 | Business/Advertising | Visitors: 307

Digital Signage - A Digital Approach To Outdoor Advertising

In cities all across America, digital billboards are springing up, bringing the benefits of instantly changeable digital graphics, images and text, to a medium where advertising contracts were ..
(February 29, 2008)
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  • Currently nan/5
 | Business/Advertising | Visitors: 537

Digital Signage - Three Handy Rules to Succeed

It seems every day brings a new announcement in the digital signage arena -the release of a whiz-bang technology, a new vendor entering the market, some huge sale or formation of a new strategic ..
(February 03, 2008)
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  • Currently nan/5
 | Business/Advertising | Visitors: 159

Digital Signage - The Battle Between LCD and Plasma Panels ..

A couple of research organizations recently released reports concluding LCD technology is now taking the lead in its competition with plasma displays to become the dominant flat panel display ..
(August 26, 2007)
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  • Currently nan/5
 | Communications/Satellite-TV | Visitors: 144

Digital Signage - Serving Up Success with Dynamic Digital Menu .

Successful restaurateurs know an important ingredient in marketing their establishment is whetting the appetites of possible patrons with the sights, sounds and aromas they can expect to experience ..
(August 21, 2007)
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  • Currently nan/5
 | Business/Marketing | Visitors: 238

Digital Signage - How to Put the New Medium to Work at Hotels ..

Digital signage is making itself felt in a variety of vertical niches, like retail stores, higher education and medical facilities, but no where is it finding greater acceptance as an attractive ..
(July 25, 2007)
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  • Currently nan/5
 | Business/Marketing | Visitors: 151

Digital Signage - Embarking Towards the Future One Touch at a ..

Unless you live in a cave, you've probably noticed Apple has launched its much ballyhooed iPhone this week. AT&T, the phone's exclusive distributor for the first six months it's on the market, has ..
(June 28, 2007)
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  • Currently nan/5
 | Business/Marketing | Visitors: 159

Digital Signage - Planning For Predictable Contingencies

As I sat down to write this week's column, I can't get a simple song I learned so many years ago at Boy Scout camp out of my mind: “Be, be, be prepared, the motto of the Boy Scouts; Be, be, be ..
(June 25, 2007)
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  • Currently nan/5
 | Business/Workplace-Communication | Visitors: 254

Digital Signage - Adding EAS Support

Last week, I discussed the ability of private TV channels and digital signage networks to disseminate emergency alert messaging when a threat is posed. I also pointed out that unlike Emergency Alert ..
(June 11, 2007)
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  • Currently nan/5
 | Business/Customer-Service | Visitors: 178

Digital Signage Can Save Lives

There can hardly be a driver in America who hasn't been cruising down the highway when the regular programming on the radio is interrupted for a test of the Emergency Broadcast System. A brief ..
(June 05, 2007)
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  • Currently nan/5
 | Business | Visitors: 240

Digital Signage - Out-of-Home Advertising Gains Public ..

The concept of advertising with media outside of the home gained a good degree of notoriety Sunday in The Los Angeles Times with a major article by staff writer Alana Semuels. The 1,000-word ..
(May 30, 2007)
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  • Currently nan/5
 | Business | Visitors: 159

Digital Displays - A Little More About High Definition

Last week, I made a simple point in this space, namely that just because a display device, such as a plasma or LCD panel, is flat doesn't mean that it's capable of displaying high definition content ..
(April 20, 2007)
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  • Currently nan/5
 | Computers-and-Technology | Visitors: 245

Digital Displays - Things Are Not Always As They Appear

The most obvious thing about digital signage is the display panel. It's the first thing you see, and probably the last thing you think about once it's hung and showing the content you want others to ..
(April 17, 2007)
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  • Currently nan/5
 | Computers-and-Technology | Visitors: 144

Digital Signage Strengths Resemble Those of Growing Digital ..

Out-of-home advertising -the nice-sounding term for all types of advertising consumed away from home, including digital signage- is likely to become an even more important component of the ..
(April 17, 2007)
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  • Currently nan/5
 | Business | Visitors: 220

Digital Signage - Five Things You Need to Know, Five May Not

Whenever I write these columns, I share a common predicament with those who create content for digital signs: How do I communicate my message to a mixed audience, some of whom have a detailed ..
(March 25, 2007)
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  • Currently nan/5
 | Business | Visitors: 157

Digital Signage: Hybrid, Interactive Systems Amplify Marketing .

A new trend in digital signage is emerging that combines the strength of digital signs with the interactivity of digital kiosks. For many areas, such as retail shops, the sum of the two holds greater .
(February 28, 2007)
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  • Currently nan/5
 | Business | Visitors: 164

Digital Signage Market Poised to Skyrocket

Well it appears that the 800-pound gorilla Google has set its sights set on the digital signage market. NewScientist.com broke the story earlier this month that the search-engine company has filed ..
(January 21, 2007)
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  • Currently nan/5
 | Business | Visitors: 206

Ad Spending On Out-of-Home Media Grows

The U. S. Census Bureau’s recently released “Statistical Abstract of the United States” reveals interesting statistical trends about a variety of aspects of life in this country, ..
(January 03, 2007)
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  • Currently nan/5
 | Business | Visitors: 176