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 Article Directory   Author   Clayton G. Makepeace
 

Clayton G. Makepeace  RSS Feed

Published Articles:12
Total Article Views:2,290 (unique visitors)
Clayton G. Makepeace
(USA)Author

Clayton G. Makepeace's Articles

Articles by: Clayton G. Makepeace

Recent Articles

Five Essentials for World-Beating Online Promotions

Dear Business Builder, I may never write another direct mail promotion. No, I’m not retiring … I’ve just been focusing most of my energies on online promotions – and the money is ..
(September 05, 2007)
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  • Currently nan/5
 | Internet-and-Businesses-Online/Internet-Marketing | Visitors: 140

Writing for Direct Mail - Successfully Selling to Increasingly .

Dear Business Builder, I'm so old, I'll betcha my tie has gone in and out of style at least five times. Not that I pay much attention to such things, mind you. My professional life revolves around .
(September 04, 2007)
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 | Business/Marketing-Direct | Visitors: 186

How to Become a Freelance Copywriter - The WHOLE Truth

Every day, I fall down on my one good knee and thank my lucky stars that I stumbled into this copywriting thing. It truly is a spectacular way to make a living. It turned me – a penniless high ..
(September 04, 2007)
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  • Currently nan/5
 | Business/Marketing-Direct | Visitors: 260

Writing Sales Copy - A Lesson in Third Grade English

Dear Business Builder, My 12-year-old son has appointed himself “The crack cop” around our house. The minute anyone allows his or her pants to slip a little low and then bends over, the .
(September 04, 2007)
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  • Currently nan/5
 | Writing-and-Speaking/Writing | Visitors: 130

Writing Sales Copy - Beating Writer's Block

I’m sure you’ve been there. You’re sitting down and staring at a blank screen or a blank piece of paper wonder how in the heck you’re going to get started. You’ve got a .
(September 03, 2007)
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 | Business/Marketing-Direct | Visitors: 184

7 Characteristics of Great Sales Copy

Most great sales copy has seven features that really distinguish it from run-of-the-mill copy. Feature #1: Great sales copy enters a conversation that your prospect is already having with himself. ..
(August 29, 2007)
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 | Business/Marketing-Direct | Visitors: 216

Self Promotion for Copywriters - How to Attract Clients Who ..

New copywriters write me all the time, asking how to get a high-paying gig. A desperate few just want to know how to get any assignment. Sometimes I have to resist the urge to leap through the ..
(August 29, 2007)
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 | Business/Marketing-Direct | Visitors: 201

Writing Sales Copy - Toss Out the Grammar Rules and Watch Your .

Remember those rules you learned in elementary school about proper grammar and punctuation? Well I’ve got good news for you … … Just throw the rules away. When you’re ..
(August 29, 2007)
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  • Currently nan/5
 | Writing-and-Speaking/Article-Marketing | Visitors: 268

Your Questions Answered on How to Become a Copywriter

The other day, Stephen Davies of The Copywriter's Institute called to ask me a bunch of questions that beginning copywriters most often ask me. And because they’re the same questions many of ..
(August 22, 2007)
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 | Business/Marketing-Direct | Visitors: 174

Selecting the Right Advertising Media to Find Your Ideal ..

Dear Business-Builder, OK … so you’ve got a product on your hands. Maybe it’s your product. Or, maybe you’re a copywriter and it’s your client’s product. The ..
(August 22, 2007)
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 | Business/Advertising | Visitors: 143

Writing for Direct Mail - The Astonishing Power of Guilt and ..

I tell folks I live so far up in the boonies, my Zip code is E-I-E-I-O. We’re in North Carolina, which was named in honor of England’s King Charles I … about 30 miles west of ..
(August 22, 2007)
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  • Currently nan/5
 | Business/Marketing-Direct | Visitors: 180

Writing Sales Copy - How to Navigate the Body Copy Minefield ..

OK - so you've written the best headline and lead copy ever . That’s great, but there's a ton more stuff that needs doing after you've seized your prospect's attention. Important stuff - like ..
(August 21, 2007)
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 | Business/Marketing-Direct | Visitors: 208