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 Article Directory   Author   Charen Smith
 

Charen Smith  RSS Feed

Published Articles:75
Total Article Views:17,003 (unique visitors)
Total Article Rank:3 /5 (1 Ratings)
(USA)Author

Charen Smith's Articles

Articles by: Charen Smith

Recent Articles

Parts of a Greeting Card

Greeting card printing is very easy to do. You get a piece of paper, fold it in half, put a picture or graphics at the front, and write a message inside. It's that simple to create custom print ..
(January 14, 2009)
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  • Currently nan/5
 | Shopping-and-Product-Reviews/Gifts | Visitors: 199

Goals and Complacency

I'd say that one of the greatest threats to a business is complacency. In the world of marketing you just need to stay active, constantly seek out that next customer while being sure to keep your ..
(November 10, 2008)
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  • Currently nan/5
 | Business/Marketing | Visitors: 236

Focus on the Means Rather Than the Ends

Why does any company get marketing done? They want to increase their business. They want to get more sales. They want to make their business grow or create a strong name for themselves in the ..
(November 11, 2008)
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  • Currently nan/5
 | Business/Marketing | Visitors: 180

Introduce Yourself to Booklets

How much do you know about booklets? I come across a lot of people who have never really put much thought to this kind of marketing, and I suppose it really shouldn't be that surprising. It's kind ..
(October 02, 2008)
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  • Currently nan/5
 | Business/Marketing | Visitors: 203

Label Printing 101

Before you can begin selling your product at retail, you must develop the appropriate label for your product. It is easy to forget the importance of a label as this is usually the last thing to be ..
(September 23, 2008)
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  • Currently nan/5
 | Business/Advertising | Visitors: 180

Brochures - Ambassadors of Your Business

Your business ambassadors are your brochures. Pure and simple, brochure printing may be one of your more important marketing decisions. Many customers simply do not have the time to listen to a sales .
(September 24, 2008)
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  • Currently nan/5
 | Business/Marketing | Visitors: 226

Competing in the Business World

Surviving in the business world requires making just enough sales to keep your business afloat. Competing in the business world means coming up with the best products, advertisements, and services. ..
(September 21, 2008)
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  • Currently nan/5
 | Business/Advertising | Visitors: 228

A Royal Impression

Business cards have been a staple of doing business for a long time now - becoming popular during the heyday of Victorian aristocracy. The aristocrats really knew how to do it too. All the ..
(September 22, 2008)
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  • Currently nan/5
 | Business/Advertising | Visitors: 222

You Can't Improve Upon Something You Don't Know About

How much do you know about what options are out there for you? Variety is a core component of any strong marketing push. You never want your advertising to get old or repetitive, and to avoid that ..
(September 15, 2008)
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  • Currently nan/5
 | Business/Advertising | Visitors: 177

Embracing Your Brand

Your brand is what defines you. If you want your brand name to grow, if you want it to become a firm part of the marketplace, you need to completely embrace it. Many companies do what they probably .
(August 25, 2008)
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  • Currently nan/5
 | Business/Branding | Visitors: 236

Being Prepared For When Problems Come

No matter what kind of business you run there will be customers who get upset with you. Sometimes it will be because of a mistake you made, and sometimes it will be because of an unrealistic ..
(August 13, 2008)
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  • Currently nan/5
 | Business/Customer-Service | Visitors: 268

Where Should Those Posters Go?

Knowing where an advertisement needs to be is often just as important as the time and money you spent on designing and commercial printing. For posters, this can be one of the end all most important ..
(August 14, 2008)
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  • Currently nan/5
 | Business/Advertising | Visitors: 193

How to Get Your Marketing Out There

Every form of advertising has a unique element to it that no other form can boast. If you decide to have some posters printed up, the method for getting it to the people is by figuring out where your .
(August 05, 2008)
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  • Currently nan/5
 | Business/Marketing | Visitors: 211

Do it Yourself - Business Cards

As technology marches forward people are given a greater freedom in what they're able to achieve on their own computers. There are all kinds of different graphic design programs out there that give ..
(August 07, 2008)
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  • Currently nan/5
 | Business/Advertising | Visitors: 227

Which Kind of Advertising Works Best For You

As time rolls on, the methods for advertising just keep on increasing. Gone are the days when you had little option but to buy some space in a newspaper to get your message out to the largest crowd ..
(June 15, 2008)
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  • Currently nan/5
 | Internet-and-Businesses-Online/Internet-Marketing | Visitors: 178

Get Your Marketing Directly to the Boss

Trying to send anything to the boss of a company is a difficult chore. Anything you send will likely go through multiple screening processes before it ever gets put on the boss's desk. Any person in ..
(June 16, 2008)
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  • Currently nan/5
 | Business/Marketing | Visitors: 202

How to Make Your Brand Name Hot

Building your business is more than just creating a brand and running an advertising campaign that appeals to a target audience. In fact, those things are just the beginning of branding-there is much .
(June 17, 2008)
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  • Currently 3.00/5
 | Business/Branding | Visitors: 1339

Binary Marketing

In my youth, my father warned me about people offering you two options. Usually, they're using two options to keep you from thinking about a third or fourth option that would be more to your ..
(June 18, 2008)
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  • Currently nan/5
 | Business/Marketing | Visitors: 386

Product Positioning Basics

Positioning was first introduced in 1969 and came into regular use as a marketing tool by 1972. A product's position is basically potential customers’ opinions about the product as compared to ..
(June 20, 2008)
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  • Currently nan/5
 | Internet-and-Businesses-Online/Internet-Marketing | Visitors: 214

Its in the Cards

Business cards are a staple of the modern business world in large part due to how inexpensive and versatile they are. Its important to have up to date and informative cards, but in today's dog eat ..
(June 23, 2008)
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  • Currently nan/5
 | Business/Advertising | Visitors: 194

Giving Products Away to Get More Customers

Too many small business marketing campaigns are designed with the goal of getting all the business they can. That sounds natural, right? Advertising, by definition, is an effort to bring in more ..
(June 23, 2008)
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  • Currently nan/5
 | Internet-and-Businesses-Online/Site-Promotion | Visitors: 170

Letters That Impress

I've gone into great depths in the past explaining the importance of how people view your company as a result of your color printing efforts. I've neglected one aspect of your print communications, ..
(June 24, 2008)
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  • Currently nan/5
 | Business/Advertising | Visitors: 227

How to Give the Best Promotional Gifts

Your marketing plan should include more than just brochure printing and television commercials. People like free stuff, no matter what it is, and they won't care if that stuff has your name written ..
(June 25, 2008)
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  • Currently nan/5
 | Business/Marketing | Visitors: 204

The Art of Business Piggybacking

More than One Way to Succeed The most successful businesses start with a new idea. A new idea that solves a problem that people have is a tremendous way to succeed in business. But that is not the ..
(June 27, 2008)
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  • Currently nan/5
 | Business | Visitors: 239

Advertising on the Cheap

Looking at big businesses, like the Coke-a-Cola's or the Sony's of the world, that throw around millions of dollars on marketing it's easy to throw your hands up in exasperation and say “How ..
(June 29, 2008)
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  • Currently nan/5
 | Internet-and-Businesses-Online/Internet-Marketing | Visitors: 142