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 Article Directory   Author   Bobette Kyle
 

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Published Articles:40
Total Article Views:35,334 (unique visitors)
Total Article Rank:1.38 /5 (8 Ratings)
Bobette Kyle
(USA)Author

Bobette Kyle's Articles

Articles by: Bobette Kyle

Recent Articles

Marketing Strategy For a Tough Economy

The business of marketing - meeting needs profitably - means recognizing and responding to customer priorities while controlling your own expenses. More so than ever, it is about giving people what ..
(June 24, 2008)
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  • Currently 4.00/5
 | Business/Marketing | Visitors: 220

7 Ways to Improve Profit Through Both Long- and Short-Term ..

Your marketing mix is the combination of promotions, products, places (distribution channels), and prices you choose for products, services, and the overall business. It is important to strike a ..
(July 17, 2007)
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  • Currently nan/5
 | Business | Visitors: 228

Brainstorming Unique Business Ideas

Truly unique concept development is a struggle, which is why there is often a lot of “copying" within an industry. Our new business, product and service ideas often have existing products and ..
(April 11, 2007)
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  • Currently nan/5
 | Business | Visitors: 499

Online Marketing Through Social Networking (Part 1)

Social networking online is one of today’s hottest trends. Many, however, wonder how social networking can help their careers or businesses and exactly how to get started with this online ..
(February 20, 2007)
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  • Currently nan/5
 | Internet-and-Businesses-Online | Visitors: 161

7 Ideas For Increasing Your Internet Marketing Presence

Marketing online is a critical part of any marketing plan. Here are seven Internet-based marketing ideas you may not have thought about for your 2007 marketing plan: Volunteer for Internet Interviews .
(November 15, 2006)
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  • Currently nan/5
 | Internet-and-Businesses-Online | Visitors: 188

Guest Articles: Good for Some, Bad for Others

A recent debate started me thinking about how some marketing strategies can be right for one Web site, but wrong for another - depending on the site’s purpose and the underlying reasoning ..
(December 09, 2004)
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  • Currently 1.00/5
 | Writing-and-Speaking/Writing-Articles | Visitors: 1646

Accept Payments Online

There is a seemingly infinite number of choices and configurations for taking payments online. Choices range from almost total “do it yourself" programming to turnkey packages. You can accept ..
(December 01, 2004)
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  • Currently nan/5
 | Internet-and-Businesses-Online | Visitors: 685

7 Questions to Ask A Potential Internet Merchant Account ..

Recently I went looking for an online merchant account, with disastrous results. I made the mistake of taking information at face value and relying on the ecommerce merchant account provider's good ..
(December 01, 2004)
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  • Currently nan/5
 | Internet-and-Businesses-Online/Ecommerce | Visitors: 714

Planning and Evaluating Marketing Programs

Measuring and understanding your Website's success is a critical process that is sometimes overlooked. Many times, marketing efforts stop at getting traffic to the site. The next step is to evaluate ..
(December 01, 2004)
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  • Currently nan/5
 | Internet-and-Businesses-Online/Site-Promotion | Visitors: 722

Website Marketing Program Success: Web Metrics

Measuring and understanding your Website's marketing performance is a process that is sometimes placed permanently on the “back burner. " Knowing how and why your Website marketing programs ..
(December 07, 2004)
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  • Currently 1.00/5
 | Internet-and-Businesses-Online | Visitors: 589

Profitable Target Marketing: 6 Lessons from Major League ..

Does your business struggle with profitable online marketing? If so, you are not alone. Attracting the right customers to a site and keeping them coming back - while also turning a profit - can be a ..
(December 08, 2004)
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  • Currently nan/5
 | Internet-and-Businesses-Online/Site-Promotion | Visitors: 596

How to Match Web Site Content to Visitors' Decision Making ..

An important question to answer when creating or revising a Web site is “What are my visitors’ needs?" The answer will drive your site design and marketing decisions. Customer Decision ..
(December 09, 2004)
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  • Currently nan/5
 | Internet-and-Businesses-Online | Visitors: 581

Hosting Options for an Ecommerce Web Site

Deciding how to host your ecommerce Web site and what approach to take can be daunting. There are several approaches available, each with different advantages and disadvantages. Storefronts If you ..
(March 16, 2005)
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  • Currently nan/5
 | Internet-and-Businesses-Online/Web-Hosting | Visitors: 556

Marketing Objectives for Your Web Site

Do you have marketing objectives for your Web site? With objectives to help overcome your main online challenges you can work smarter, not harder. Think of your Web site objective as the “big ..
(April 18, 2005)
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  • Currently nan/5
 | Internet-and-Businesses-Online/Internet-Marketing | Visitors: 467

Reach Your Web Site Goals By Attracting the Right Visitors ..

An important question to answer when creating or revising a Web site is “What are the goals of this site?" because the answer will drive your site design and marketing decisions. In Part 1 ..
(April 21, 2005)
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  • Currently nan/5
 | Internet-and-Businesses-Online/Site-Promotion | Visitors: 356

Choosing Effective Programs for Your Internet Marketing Plan

Objectives, strategies, and tactics (i. e. programs or action plans) - these are the parts of a solid strategic marketing plan. Your site objective defines the big picture, strategies provide the ..
(May 24, 2005)
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  • Currently nan/5
 | Internet-and-Businesses-Online/Internet-Marketing | Visitors: 553

The Big Picture: 5 Questions that Can Boost Your Business

As business managers, entrepreneurs, and Webmasters, we strive for unobtainable perfection. Why do I say unobtainable? Because when we focus on perfection in one area, we forego attention elsewhere. ..
(February 17, 2005)
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  • Currently nan/5
 | Home-Based-Business | Visitors: 478

How to Get Started on Your Marketing Plan

When developing or updating a marketing plan, knowing where to start is often a challenge. To better develop effective marketing strategies, begin by gathering information about both your business ..
(November 17, 2004)
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  • Currently nan/5
 | Business | Visitors: 726

Creating a Marketing Plan for Your Website

Have you created a marketing plan for your Website? If not, it is time to think about developing one. An Internet marketing plan helps you make the right day-to-day and long term decisions. Without a .
(November 17, 2004)
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  • Currently nan/5
 | Business/Marketing | Visitors: 857

Brainstorming Techniques as New Product Development Strategies

When developing new products and strategies, coming up with unique ideas is often a struggle. It is one of the reasons why, in any industry, there is so much repetition. One way to generate new ideas .
(November 17, 2004)
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  • Currently nan/5
 | Business/Marketing | Visitors: 939

5 Small Business Management Questions to Help Choose Marketing .

As small business managers, we juggle limited resources in a quest for success. To an extent, when we focus on success in one area we forego attention elsewhere. Limited money and time mean we must ..
(November 21, 2004)
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  • Currently nan/5
 | Business/Small-Business | Visitors: 779

SWOT Analysis -- Strengths, Weaknesses, Opportunities, and ..

When conducting strategic planning for any company - online and/or offline - it is useful to complete an analysis that takes into account not only your own business, but your competitors’ ..
(November 21, 2004)
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  • Currently nan/5
 | Business/Marketing | Visitors: 4968

5 Steps for Developing a Marketing Tag Line for Your Product, ..

A marketing tag line is the one or two line descriptor that often comes after a product logo or company name. It is one of those things that looks simple but isn't. Large companies pay advertising ..
(November 21, 2004)
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  • Currently nan/5
 | Business/Marketing | Visitors: 2288

Today's Definition of Marketing. Has It Changed?

With the continued proliferation of the Internet, the meaning of the word “marketing" also seems to proliferate. Cyberspace has opened up a whole arena of new marketing technologies, ..
(November 21, 2004)
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  • Currently nan/5
 | Business/Marketing | Visitors: 2259

What to Include in Your Marketing Plan Write-Up

For those new to marketing planning, the thought of completing a plan from start to finish may feel daunting. It need not. The level of detail you choose to include in your marketing plan will depend .
(November 21, 2004)
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  • Currently nan/5
 | Business/Marketing | Visitors: 898