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 Article Directory   Author   Barbara Wayman
 

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Published Articles:18
Total Article Views:5,080 (unique visitors)
Total Article Rank:4 /5 (4 Ratings)
Barbara Wayman

Barbara Wayman is a public relations veteran with a portfolio that includes award-winning campaigns for instantly recognized products like Cracker Jack, Creamettes Pasta and ReaLemon. She launched BlueTree Media in 2001, and her clients include OhioHealth, Wendy’s International, the Dave Thomas Foundation for Adoption, Riverside Methodist Hospital and AAA Ohio, among others. Barbara’s core compet

(United States)Author

Barbara Wayman's Articles

Articles by: Barbara Wayman

Recent Articles

How to Avoid Zombie Marketing

“The average American worker has fifty interruptions a day, of which seventy percent have nothing to do with work. ” – W. Edwards Deming You might have noticed, zombies have become .
(August 07, 2012)
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 | Business/Marketing | Visitors: 258

7 Secrets For Leaving Better Voicemail Messages

If you’re like most business people, you leave voicemail messages all day long but you’re rarely given much thought to how you’re doing it. Voicemail can be a great way to save ..
(August 07, 2012)
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 | Communications/Telephone-Systems | Visitors: 219

5 Google Results You Want

Today every business exists in two worlds simultaneously – the online world and the offline world. Even if a company has done absolutely nothing online, their lack of any presence still says ..
(August 07, 2012)
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 | Business/Presentation | Visitors: 297

Social Media Questions And Answers

How to Hire Out Your Social Media Busy entrepreneurs often find out it’s not always best to do everything themselves. Embracing a new social media program can put unnecessary demands on a ..
(July 24, 2012)
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 | Business/Marketing | Visitors: 405

Barbara Wayman's Expert Travel Tips

When you travel a lot like I do, you come to depend on habits and tips to keep everything going smoothly. Recently while I was at 30,000 feet I started thinking about my very best practices that make .
(June 26, 2012)
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 | Travel-and-Leisure | Visitors: 339

How do you create great slogan ideas?

Great slogans can elevate a company from ho hum to world class. Who can forget sayings like “Where's the beef?", “We try harder" or “Just do it". A truly great slogan encapsulates a .
(January 22, 2012)
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 | Business/Marketing | Visitors: 244

How to Grow Your Social Authority

Social authority isn't given, it's earned. To develop social authority you basically need to do two things: 1. Cultivate a following or network and 2. Consistently add value That's it. Sometimes ..
(December 18, 2011)
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 | Business/Marketing | Visitors: 283

Big Rocks Revisited

Have you heard that story about the teacher who showed his students how to get a sizable amount of big rocks, little rocks, sand and water into a jar, as long as they put the big rocks in first? The ..
(February 27, 2011)
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 | Business/Marketing | Visitors: 243

The F Word

No, not that one. I’m talking about a different “f-word” – failure. Our culture shies away from the failure label. Some folks even refuse to use it, preferring euphemisms like .
(February 27, 2011)
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  • Currently 5.00/5
 | Business/Marketing | Visitors: 286

Okay I'm On Twitter - Now What?

The logic of connecting more closely with your target audience has attracted many businesses to Twitter, but once they're there they can be unsure of best practices or what to do next. Here are some ..
(January 30, 2011)
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 | Business/Marketing | Visitors: 314

Baby Steps

If you’re going to move forward you can take big leaps, regular steps or baby steps. It’s fun to focus on the big leaps because that seems like the fastest, most direct way to go. I used ..
(November 14, 2010)
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 | Business/Marketing | Visitors: 261

Smile! You’re On Camera!

We all know that person who ducks for cover every time a camera comes out. Maybe you even are that person. With the explosion of social media and online communities, it is getting harder and harder ..
(September 26, 2010)
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 | Business/Marketing | Visitors: 325

Gold in Testimonials

“Gain a modest reputation for being unreliable and you will never be asked to do a thing. " - Paul Theroux I look at a lot of websites in my line of work and I'm always amazed at how few ..
(September 20, 2008)
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 | Business/Marketing | Visitors: 275

How to Set Your Marketing Budget

"Most people miss opportunity because it is dressed in overalls and looks like work. " - Thomas Edison A common question from entrepreneurs and marketing professionals is where to set the marketing ..
(September 20, 2008)
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 | Business/Marketing | Visitors: 243

Ten PowerPointers

"Make sure you have finished speaking before your audience has finished listening. " - Dorothy Sarnoff Giving a PowerPoint presentation sometime soon? Probably the answer is yes. It seems like the ..
(September 20, 2008)
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 | Business/Presentation | Visitors: 306

Networking Not Working?

"Most conversations are simply monologues delivered in the presence of witnesses. " - Margaret Millar I am so excited to discuss networking in my ezine this month because it is a topic I have ..
(September 20, 2008)
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 | Business/Marketing | Visitors: 265

Amplify What Makes You Different

"While we have the gift of life, it seems to me that the only tragedy is to allow part of us to die - whether it is our spirit, our creativity, or our glorious uniqueness. " - Gilda Radner You might ..
(September 20, 2008)
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 | Business/Marketing | Visitors: 258

What "What Do You Do?" Really Means

"Build your reputation by helping other people build theirs. " -Anthony J. D'Angelo Aside from “How are you?, " “What do you do?" is probably the question you've been asked most often. ..
(September 20, 2008)
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 | Business/Marketing | Visitors: 259