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 Article Directory   Author   Andrew R Michaels
 

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Published Articles:21
Total Article Views:6,682 (unique visitors)
(USA)Author

Andrew R Michaels's Articles

Articles by: Andrew R Michaels

Recent Articles

Who to Enlist For Marketing Help

"Many entrepreneurs are great at DIY (do-it-yourself) projects. They learn to be a Jack- or Jill-of-all-trades. And many entrepreneurs want to do everything themselves. They simply don't trust anyone .
(August 06, 2008)
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  • Currently nan/5
 | Business/Advertising | Visitors: 163

7 Key Advertising Materials

As a small business, advertising is very important. But sometimes it can be hard to decide what forms of advertising you should employ. There are so many marketing materials out there, it can be ..
(June 25, 2008)
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  • Currently nan/5
 | Business/Marketing | Visitors: 189

You Have to Spend Time to Make Money

We all know the old claim that you have to spend money to make money, and it's still going to be true, but too many people take it a little too much to heart. Any kind of marketing is going to cost ..
(June 25, 2008)
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  • Currently nan/5
 | Business | Visitors: 205

Cutting Catalog Costs

Let's say your company has a history of using catalog printing to send out a monthly, or perhaps yearly catalog. The problem comes along when business is down during one period or another and you ..
(June 29, 2008)
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  • Currently nan/5
 | Business/Productivity | Visitors: 231

How to Treat Your Customers So Theyll Keep Coming Back

The most important aspect of your business isn't your product or service; it's your people - your employees, co-workers and customers. That can be easy to forget. You get so wrapped up in producing ..
(July 06, 2008)
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  • Currently nan/5
 | Business/Customer-Service | Visitors: 546

Postcard Marketing Ideas

A great way to generate sales and prospect leads is by sending postcards to your target customers. Postcards are read much more often than unsolicited letters. In addition, they are much more ..
(July 06, 2008)
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  • Currently nan/5
 | Business/Marketing-Direct | Visitors: 377

The Five Characteristics of a Good Poster

A poster is a strong advertising technique when designed properly. Every good poster has several things in common. A poster that is missing any of these characteristics is likely to underwhelm you ..
(July 08, 2008)
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  • Currently nan/5
 | Business/Advertising | Visitors: 930

Direct Mail Benefits

It may be hard to believe nowadays, but there's a lot more to marketing than the Internet. Offline marketing techniques still work, and work well. Direct mail still especially works well, according ..
(July 09, 2008)
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  • Currently nan/5
 | Business/Marketing-Direct | Visitors: 293

Find Your Niche

Even the largest company has some form of target market. Contrary to how it may appear, Wal-Mart has a particular group of people they cater to above all else, because these are the core customers ..
(July 14, 2008)
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  • Currently nan/5
 | Business/Advertising | Visitors: 211

Three Sales Presentations Tips You Probably Havent Heard Before

You've probably heard lots of advice about how to make a great sales presentation: make eye contact, don't say “umm", use color poster printing pieces instead of black and white, and on and on. .
(July 15, 2008)
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  • Currently nan/5
 | Business/Presentation | Visitors: 335

Get Personal With Your Customers

The best way to increase your business's long term profits is to establish long term relationships with your customers. If your customers feel a connection to your company, they are much more likely ..
(July 16, 2008)
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  • Currently nan/5
 | Business/Customer-Service | Visitors: 250

Customize Your Catalogs

How much control do you have over your catalogs? Do you pay attention to where everything is going in them, what products are featured on what page along with how large the advertisements are? Do you .
(July 20, 2008)
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  • Currently nan/5
 | Business/Advertising | Visitors: 203

Power of Appearance

I remember from the early days of The Simpsons an episode where Homer uses a special tonic to grow all of his hair back. As soon as he has his full head of hair he begins to get promotions at his job .
(July 21, 2008)
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  • Currently nan/5
 | Business/Marketing-Direct | Visitors: 195

The Many Benefits of Print Advertising

"Advertising comes in many forms from billboard and television commercials to newspaper and web ads. Print advertising is the term used for any type of advertising on physical paper. Newspaper or ..
(July 23, 2008)
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  • Currently nan/5
 | Business/Advertising | Visitors: 402

Utilizing Posters As a Marketing Tool

Incorporating posters into your marketing campaign can expand your client list and business. Postcards and flyers provide existing clients with company information but usually do not add new clients ..
(July 24, 2008)
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  • Currently nan/5
 | Business/Marketing-Direct | Visitors: 283

Know the Rules

Every industry is full of them. No matter what kind of profession you're in you'll be confronted with them. The world of advertising and marketing tips is going to be no different. Sit down with ..
(July 27, 2008)
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  • Currently nan/5
 | Business/Marketing | Visitors: 189

Basic Flyer Design Tips

A good flyer can be a great marketing tool for your business. If you design them correctly and then place them in the right locations, they could actually generate a decent amount of revenue for your .
(July 29, 2008)
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  • Currently nan/5
 | Business/Advertising | Visitors: 812

When Not to Copy Your Competitors

"There is an old expression that states that, if you come in second, you are no better than the first loser. This is the perfect way to describe the cutthroat environment in today's business world. ..
(April 22, 2008)
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  • Currently nan/5
 | Business/Advertising | Visitors: 200

Getting to Know Your Customers

"No matter how small your business is, you probably have a few customers that you know you can rely on. They regularly buy your product or use your service. They have given you positive feedback a ..
(April 12, 2008)
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  • Currently nan/5
 | Business/Marketing-Direct | Visitors: 190

Make Catalogs That Stand Out

In today’s business world, customers routinely do a lot of their shopping - if not most of their shopping - on the internet. Buying merchandise online has become the norm, even when it comes to .
(April 09, 2008)
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  • Currently nan/5
 | Business/Advertising | Visitors: 221

How to Boost Your Advertising Campaign

"As a business owner, I know firsthand how difficult and frustrating it can be to run an effective advertising campaign. I have felt the effects even more strongly because, like many other new ..
(April 14, 2008)
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  • Currently nan/5
 | Business/Advertising | Visitors: 257