Already on ArticleSlash?

Forgot your password? Sign Up
 Article Directory   Author   Alan Sharpe
 

Alan Sharpe  RSS Feed

Published Articles:37
Total Article Views:12,967 (unique visitors)
Total Article Rank:1 /5 (4 Ratings)
Alan Sharpe
(USA)Author

Alan Sharpe's Articles

Articles by: Alan Sharpe

Recent Articles

Direct Mail Donor Acquisition - How to Ask For the Right ..

My wife and I listed our house for sale last Monday and sold it on Wednesday. The buyer offered us a few hundred dollars more than our asking price, so we accepted. But we have lingering doubts. ..
(August 14, 2008)
 | 
  • Currently nan/5
 | Business/Fundraising | Visitors: 577

Look For Connection, Not Cash, in Prospective Direct Mail ..

Recently, someone asked me how they should begin a fundraising letter. "We are in a season of taking the ministry international and also growing and empowering the ministries within, " they said. ..
(June 26, 2008)
 | 
  • Currently nan/5
 | Business/Fundraising | Visitors: 570

Direct Mail Fundraising Letter Tests Eight Rules For ..

The best way to improve your direct mail fundraising program is through testing. Don't follow fads, board whims, or a gut feeling that turns out to be indigestion. Instead, test. And, to save money ..
(July 03, 2008)
 | 
  • Currently 1.00/5
 | Business/Fundraising | Visitors: 538

With Donor Database Fundraising Software, it Pays to Be ..

The most valuable thing in direct mail fundraising isn't your donors, but your donor data. Your building could burn down this afternoon, and all your staff could quit, and you'd still be able to ..
(July 10, 2008)
 | 
  • Currently nan/5
 | Business/Fundraising | Visitors: 377

Make Your Direct Mail Sales Letters More Powerful with More ..

The easiest way to increase your direct mail response rates is to make your packages more personal. Given the choice between reading a flyer and reading a hand-written note from a friend, most people .
(March 04, 2008)
 | 
  • Currently nan/5
 | Business/Marketing-Direct | Visitors: 333

Boost Donor Newsletter Readership With Great Photos in Your ..

Your fundraising newsletter will attract more readers, raise more funds and retain more donors when you publish outstanding photographs. Photographs are the most important images you can feature in ..
(February 14, 2008)
 | 
  • Currently nan/5
 | Business/Fundraising | Visitors: 268

Online Fundraising - Four Deadly Blunders to Avoid with ..

The good news is that 62 percent of adults visit a non-profit's website before donating (according to a recent online survey conducted by Harris Interactive). That's also the bad news. For many ..
(January 31, 2008)
 | 
  • Currently nan/5
 | Business/Fundraising | Visitors: 246

Reduce Your Direct Mail Fundraising Costs by Mailing Less ..

The secret to reducing your direct mail fundraising costs is counterintuitive, like fertilizer. Next time you're out in the boonies, watch as a farmer spreads fertilizer over his field. As he passes .
(January 17, 2008)
 | 
  • Currently nan/5
 | Business/Fundraising | Visitors: 263

Direct Mail Fundraising Letters - 41 Things You Can Mail to ..

Want to learn a lesson in direct mail fundraising from Winston Churchill? He once observed that a fanatic is “someone who can't change his mind and won't change the subject. " A fundraising ..
(January 10, 2008)
 | 
  • Currently nan/5
 | Business/Marketing-Direct | Visitors: 227

Direct Mail Fundraising Success Depends on Strong Case for ..

The secret to raising funds with direct mail appeal letters is not found in what you say or in how you say it but in why you say it. Success is found not in technique but in truth. The truth of your .
(December 27, 2007)
 | 
  • Currently nan/5
 | Business/Fundraising | Visitors: 260

Use Humor in Business Presentations and Speeches Says ..

How many blondes does it take to change a light bulb? Tell that joke during your next business presentation and you'll either win your audience or lose them. Maybe forever. Most jokes are suitable ..
(November 13, 2007)
 | 
  • Currently nan/5
 | Writing-and-Speaking/Public-Speaking | Visitors: 423

In Direct Mail Advertising, Don't Lie On Your Envelope, Says ..

The main difference between a real horse and a hobby horse is that you can get off a real horse. And one of my hobby horses is telling the truth in advertising. That's not a typo. Telling the truth ..
(June 26, 2007)
 | 
  • Currently nan/5
 | Business | Visitors: 323

Want to Double Your B2B Direct Mail Response Rates? Mail the ..

Mailing the same direct mail offer to the same consumer list a second time typically generates a response rate that's 65% smaller than the initial response. Mailing a third time usually generates a ..
(July 11, 2007)
 | 
  • Currently nan/5
 | Business | Visitors: 290

Direct Mail Fundraising is a Program, Not a Series of Mailings .

Before they hired me as their director of development, and before they ran out of money and laid me off, a non-profit organization whose name is unmentionable ran an unmentionable direct mail ..
(July 12, 2007)
 | 
  • Currently nan/5
 | Business/Fundraising | Visitors: 254

Test Your Email Marketing Message on a Business Card First, ..

Your email marketing will flunk if you ignore this message. Your enemy in business-to-business email marketing is the preview pane. Most individuals at work use the preview pane in their email ..
(July 03, 2007)
 | 
  • Currently nan/5
 | Internet-and-Businesses-Online/Email-Marketing | Visitors: 166

Are Your Fundraising Donation Request Letters Too Long?

Casanova never penned a one-page love letter. So neither should you. I write fundraising letters for some of the most well-known non-profits in North America, and not one of them has ever hired me ..
(June 28, 2007)
 | 
  • Currently nan/5
 | Business/Fundraising | Visitors: 256

Why I Respectfully Disagree with Vincent James, the 12-Month ..

If you plan to make outrageous but true claims in your direct response copy, make sure you have a calculator nearby as you write. Because sceptical prospective customers and existing customers will ..
(May 29, 2007)
 | 
  • Currently nan/5
 | Business | Visitors: 570

Drip Marketing - What to Direct Mail (and Email) to Stay in ..

One of the best pieces of advice I ever received on customer retention was this: “Never forget a customer. Never let a customer forget you. " But putting that maxim into practice is the hard ..
(June 12, 2007)
 | 
  • Currently nan/5
 | Business | Visitors: 306

Email Marketing Opt-in Landing Pages - Boost Conversion Rates ..

A recent study conducted by Omniture for Marketing Sherpa shows that a single-column opt-in form outperforms a double-column form on email subscription landing pages. Using multivariate tests, ..
(June 19, 2007)
 | 
  • Currently nan/5
 | Internet-and-Businesses-Online | Visitors: 159

Email Fundraising Subject Lines - Use Today's News Headlines ..

If you want to increase the number of people who read your email fundraising letters and email newsletters, put today's headlines in your email subject lines. Paris Hilton is in the news right now ..
(June 14, 2007)
 | 
  • Currently nan/5
 | Business/Fundraising | Visitors: 219

Pick Direct Mail Marketing Lists that are Added to Often, Not ..

The success of your next lead generation mailing might depend on one simple question. Before you rent a list of potential customers, ask the list broker this straightforward question: “How ..
(April 10, 2007)
 | 
  • Currently nan/5
 | Business | Visitors: 313

For Effective Direct Mail Sales Lead Generation, Group Sales ..

If your direct mail lead generation campaigns are typical, the majority of people who respond to your sales letters aren't ready to buy. That's why one of the most important tasks in direct response ..
(April 17, 2007)
 | 
  • Currently nan/5
 | Business | Visitors: 422

Match Your Direct Mail Marketing Offer with Your Sales Reps' ..

If you use direct mail to generate leads for your sales force, and if you’re hunting for an offer that will motivate prospects to respond to your mailings, how about asking your sales force for .
(April 24, 2007)
 | 
  • Currently nan/5
 | Business | Visitors: 348

Direct Mail Advertising Copywriting - Twelve Ways to Evaluate ..

How can you know if your direct mail sales letter is ready to mail? Check it against these guidelines from Don Kanter, the US direct mail specialist. 1. Does the writer know the product? Has the ..
(May 01, 2007)
 | 
  • Currently nan/5
 | Business | Visitors: 437

Testimonials in Direct Mail Advertising Sales Letters Must ..

If you want to improve your sales letters, read movie reviews. One of the most common criticisms brought against new movies is that the characters are wooden and one-dimensional. Their actions are ..
(May 08, 2007)
 | 
  • Currently nan/5
 | Business | Visitors: 296