Marketing a Website Via Ezine Article

Russ Miles

Visitors: 557

The purpose of this brief article is to demonstrate how I utalized an ezine article to drive some traffic to my writer’s website. As a disabled author, of little means, I was unable to pour in the massive dollars necessary to make my thriller~mystery novel, “For Sale By Owners:FSBO” a bestseller. Okay, so maybe it wasn’t bestseller material anyway? But then, neither were John Grisham’s, “A Time To Kill” or his 2nd novel, “The Firm, ” until some years after they were published.

So what I did, was post some Chapter Samples as articles to allow potential book buyers to taste some of the flavor and meet several of the major characters.

Once directed ~ via “Remarks”~ to a website, the visitors would find some features of interest, even if they did not wish to order anything. I knew that I needed to keep the site changing and interesting so visitors would return to see what might have changed.

I soon discovered that “Work In Progress” was to become a favourite destination, in addition to the “Free Reprint Articles, ” information on Multiple Sclerosis, disabilities, and links to related sites, groups, and a “Forum” that was in residence.

Yes, there was purchase information on my other two “Out of Print” poetry books, Beacon© and Imperfections© which I was told had become “Collector’s items. ” Again, some of my poetry and songs were on the site to read ~ if visitors so chose.

I did ask for feedback from visiters but had to request that any comments be sent to me as e-mails because contact connections at the website did not always function properly ~ due to my inexperience at being a so called webmaster. As with ezine articles, I did not want to miss what site visitors had to say.

I realized it would be impossible to make a blatant request for visitors. Yet, having learned that perceived honesty is an asset, ezine articles proved a very good vehicle to establish credibility while providing a method of stimulating interest in “What else” a passionate writer might have to say on his or her own website.

Russ Miles is author of the novel, For Sale By Owners:FSBO. A “Seasoned Real Estate NAR® Broker, ” disabled by Multiple Sclerosis, Russ writes books & articles on varied subjects. FOR SALE BY OWNERS:FSBO ISBN 0-595-28703-4, in trade paperback, is available by phone or Internet:1-800-Authors to order direct! Adobe e-book & hard cover editions also available at at Barnes and Noble and other fine booksellers. Comments: . Please visit Russ Miles's website for other informative features and information of interest.


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