Users of the World Wide Web are here to seek information. And what better way to get information than to read articles related to the subject they are interested in?
Writing and getting articles published on various places on the net is one of the extremely good ways to promote your business. Every published article of yours will be followed by a ‘Resource Box’ or an ‘About the Author’ info which contains a brief description about you, your business and your website url. Articles will be published on a variety of websites and will benefit you in two ways. First, if people like the article, they will certainly look up the ‘About the Author’ info and visit your website. Second, your every published article (along with your website link at the end) will increase your link popularity for search engine positions!
1. Writing Articles
The first step here is to write or get written, some articles related to your business and target audience. With all the experience in your field of business, you could gather useful tips and information and put it together to form an enriching article. Always keep in mind that your article should be beneficial to your readers. Readers should find something they find useful. Only then will they be tempted to visit your website for more information.
An alternative to writing articles yourself is to get articles written from a copywriter. You can get relevant articles ghostwritten for as low as $10/per article of 300-500 words. There are many firms on the internet providing copywriting and web content services. All you will need to do is get the articles written and then get them published (see below for how to get your articles published).
2. Getting Your Articles Published
For getting your article published, first of all your article needs to be ‘Free of Cost’ or ‘Free to Reprint’. This will encourage most number of publishers to publish your article. A ‘free to publish’ article generally carries the condition that it is to be followed by author info and website link. Publishers need free content for their websites and are willing to give you a link (which you do not even need to reciprocate to!) in exchange for your article.
But even free articles need to be promoted thoroughly. Ensure that the following steps are taken to effectively promote your free articles:
List the articles on your website and add a note at the end of the article that it is free to reprint on other websites and in newsletters as long as the ‘About the Author’ info stays intact.
Submit your articles to ‘Article Directories. These directories are most hunted by publishers looking for free content to publish their websites.
Submit your articles to Ezines and Newsletters. Write to the editor of ezines that accept articles personally attaching your article along with the email or as their rules require.
Submit your articles to websites that accept article submissions. Every time you visit a website and note that it has a special link for submission, make sure to bookmark it or write down the url somewhere and make your own list of places to submit.
Make a page on your website and list all your ‘free to reprint’ articles on that page. This page is likely to get indexed by search engines and shown to publishers searching for free content.
Submit articles to ‘Article Announcement Lists or Newsgroups’.
Make use of an article submission service to submit your articles to directories and interested publishers. You can search for such services using search engines.
About the Author:
Lata Tokhi is a successful website publisher with a network of popular websites. She shares her internet success secrets with you at http://www.MomTycoons.com
Visit some of her other popular websites at http://www.DotComWomen.com , a Home & Lifestyle website and an online community and http://www.Celebrating-Christmas.com , a complete Holiday portal.