Content marketing using articles is a perfect way to sell online. You provide the information your audience is searching for, and in return you get the chance to advertise to them. In this article we’ll look at three simple steps which will help you to write and sell, using articles.
Article marketing, which is a form of content marketing, has been growing in popularity for almost a decade. The economic downturn has made this process even more appealing to marketers at companies both large and small.
Here are the steps.
1. Choose What You Want to Sell
You can sell almost any product or service by writing articles for promotion.
Indeed you can even build an entire business on writing articles, either writing them for others, or writing articles for yourself so that you can use them to promote various affiliate products.
Over time your articles will become very profitable for you, because unlike other forms of advertising, your articles will keep selling for you for years. This means that their effect is cumulative.
Your articles will stay online, attracting traffic, and making sales, long after you’ve forgotten about them.
2. Create an Article Marketing Campaign
Once you’ve decided what you want to sell, your next step is to create an article marketing campaign.
Before you launch your campaign, decide:
* What your goals are;
* How many articles you’ll need to write to achieve those goals;
* How you’ll track the results of your campaign.
There are many online tools which will help you track your results, both free and commercial tools. Don’t omit tracking — it’s vital.
3. Realize That Your Content Can Be Repurposed
Over time, you’ll develop large collections of articles which you’ve created for various campaigns.
This content can be repurposed. How you choose to do this depends on the industry you’re in. Consider compiling articles into reports and white papers. You can even turn them into video scripts.
So there you have it: you can become an article writing hotshot, when you write and sell, using articles.
Fred Holt, M. A. (English) from University of New Jersey, specialized in teaching content writing, business, and technical communication. He is skilled in MLA, APA, and Chicago manuals of style. His work included writing, editing and proofreading Seo writing and Write Articles . He has also written many other documents, including resumes, application letters, bibliographies and also buy articles service.