Be an expert in your niche! If you regularly submit articles in your subject area people will soon start to recognise you as an expert. But make sure the content you write about is relevant to your niche. If your niche is “facial exfoliation products" there's no point writing an article about the mortgage crisis. People who read an article about mortgages are unlikely to have any interest in facial exfoliation. It's a complete waste of your time.
Thoroughly research your niche market. Understand exactly what your audience are looking for and more importantly where they are looking for it.
When writing an article always use the AIDA method. Make sure your article title grabs the attention of the reader and the opening paragraph entices the reader to click on your article or to read on. Gain your readers interest. An article that is informative and educational will shine with quality, and will also be appreciated by the search engines. Give your reader a desire to visit your website. Don't give too much away in your article if you want people to go to your website for further information. ‘Tease’ your reader to entice them to visit your website. Make your reader take action; visit your website. Many article websites will provide an authors resource box. This is a great place to place your links.
Using the AIDA method will significantly improve your click-through rate:
- Attention - grab the readers attention with a headline and opening paragraph
- Interest - engage the readers interest in your article
- Desire - make the user want to visit your website for further, more detailed information
- Action - click to your website
When choosing which article websites to submit your articles look for directories that will provide you with the best click-through rates. These are going to be websites that have a good number of visitors. Here is a list of article submission websites that have good Page Ranks and Alexa traffic ranks.
The most important thing to remember when writing an article is to make it unique. Search engines are very clever at spotting duplicate content and it won't get you any Brownie points. But more importantly than search engines; if someone reads your article, only to have read the same thing elsewhere you've annoyed the reader. They won't trust you, nor will they read anymore of your work.
It's all about gaining trust, being unique and begin yourself. Show your personality in your articles. People like to see personal content, it makes it interesting.
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